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Entry Level Consumer Insights Research Jobs (NOW HIRING)

Background in UX research, consumer insights, or mixed methods * Familiarity with research platforms (UserTesting, Dovetail, Maze, etc.) * Interest in AI-powered tools and workflows * Experience ...

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Entry Level Consumer Insights Research information

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$25.5K

$77.6K

$112.5K

How much do entry level consumer insights research jobs pay per year?

As of Aug 9, 2026, the average yearly pay for entry level consumer insights research in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What do entry level consumer insights researchers do?

In an entry-level consumer insights research position, you can expect to work on a variety of tasks such as assisting with survey design, gathering and analyzing consumer data, and preparing reports for internal stakeholders. You may also support senior researchers in conducting focus groups, interpreting research findings, and presenting actionable insights to marketing or product teams. Collaboration is common, as you'll often work closely with marketing, product development, and data analytics teams to ensure research aligns with business objectives. This role provides opportunities to develop analytical skills and gain exposure to different research methodologies, which can be valuable for career growth within market research.

What is an entry level consumer insights research job?

Entry level consumer insights research jobs involve gathering, analyzing, and interpreting data about consumer preferences, behaviors, and market trends. People in these roles typically assist with designing surveys, conducting focus groups, and reporting findings to help companies better understand their customers. Entry level positions are ideal for recent graduates or those new to the field, and they often provide training in research methodologies, data analysis, and market strategy. These roles are crucial for informing product development, marketing strategies, and business decisions.

What is the difference between Entry Level Consumer Insights Research vs Entry Level Market Research Analyst?

AspectEntry Level Consumer Insights ResearchEntry Level Market Research Analyst
CredentialsBachelor's in Marketing, Psychology, or related fieldBachelor's in Marketing, Business, or related field
Work EnvironmentResearch firms, corporations, marketing agenciesMarket research firms, consulting agencies, corporations
Industry UsageFocuses on consumer behavior, preferences, and insightsFocuses on market trends, data analysis, and competitive landscape

Entry Level Consumer Insights Research primarily concentrates on understanding consumer behavior and preferences through qualitative and quantitative methods. In contrast, Entry Level Market Research Analysts analyze broader market data, trends, and competitive information. Both roles require similar educational backgrounds and often work in overlapping environments, but their focus areas differ, with insights research centered on consumers and market research on market dynamics.

What skills and qualifications are needed to thrive as an entry level consumer insights researcher?

To thrive as an Entry Level Consumer Insights Researcher, you need strong analytical abilities, attention to detail, and a background in market research or related fields, often supported by a bachelor's degree in marketing, psychology, or business. Familiarity with survey platforms, data analysis tools like SPSS or Excel, and qualitative research methods is typically required. Excellent communication, curiosity, and the ability to work collaboratively help you stand out in this role. These skills are important to accurately interpret consumer data, generate actionable insights, and support data-driven business decisions.
More about Entry Level Consumer Insights Research jobs
What cities are hiring for Entry Level Consumer Insights Research jobs? Cities with the most Entry Level Consumer Insights Research job openings:
What states have the most Entry Level Consumer Insights Research jobs? States with the most job openings for Entry Level Consumer Insights Research jobs include:
What job categories do people searching Entry Level Consumer Insights Research jobs look for? The top searched job categories for Entry Level Consumer Insights Research jobs are:
Infographic showing various Entry Level Consumer Insights Research job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.

Senior Manager, Guest Intelligence & Consumer Insights

Denny's Inc.

Spartanburg, SC

Full-time

Re-posted yesterday


Denny's rating

4.5

Company rating: 4.5 out of 10

Based on 258 frontline employees who took The Breakroom Quiz

82nd of 88 rated restaurants


Job description

Role Summary
Denny's is seeking a Senior Manager, Guest Intelligence & Consumer Insights to help the organization better understand what guests and consumers are saying about our brand, our food, our value, and the restaurant experience.
This role is not designed to sit inside one department or serve one functional agenda. It will work across the organization to connect guest feedback, consumer behavior, vendor insights, marketplace trends, restaurant-level signals, and business priorities. The purpose of the role is to help close the gap between what guests are experiencing, what our teams are seeing, and how the business makes decisions.
The goal is not more reporting. The goal is sharper intelligence that helps Denny's move faster, improve the guest experience, support operators and franchise owners, strengthen brand relevance, and protect guest trust.
What This Role Will Do
This person will help Denny's answer the questions that matter most: What are guests saying about us? What are consumers saying about our food? What do they love? What is frustrating them? What is gaining traction in the market? What feels like noise, and what is becoming a pattern? What should the business act on faster?
The role requires someone who can read across guest feedback, consumer care data, reviews, surveys, social sentiment, vendor reports, competitive activity, food trends, and marketplace signals, then turn that information into clear business insight.
Key Responsibilities
1. Build an enterprise view of guest and consumer intelligence.
Create a connected view of what guests and consumers are saying across complaints, reviews, surveys, social sentiment, consumer care data, restaurant feedback, vendor insights, competitive activity, and external marketplace signals.
2. Read food, menu, value, and brand signals.
Track what guests are saying about food quality, craveability, portions, pricing, promotions, abundance, value, service, hospitality, and menu relevance. Help the business understand where Denny's is building momentum and where the experience may be creating friction.
3. Monitor what is gaining traction in the market.
Stay close to food trends, consumer behavior, competitive moves, cultural conversations, social moments, and guest cravings that could influence Denny's relevance, traffic, brand perception, and menu thinking.
4. Partner across the organization and with vendors.
Work closely with Marketing, Culinary, Operations, Communications, Consumer Care, Training, Legal, Field Leadership, franchisee support teams, and external vendors to connect insights, challenge assumptions, and move the right information into the right conversations.
5. Turn data into business meaning.
Separate noise from real patterns and explain what the information means for traffic, trust, guest satisfaction, menu strategy, marketing, operations, franchisee support, training, communications, and brand reputation.
6. Move insight into action.
Create simple, executive-ready readouts and practical recommendations that help leaders, operators, franchise owners, and cross-functional teams understand what is happening, why it matters, and what action should be considered.
Ideal Candidate Profile
The ideal candidate is curious, analytical, commercially aware, and strong at connecting dots across a business. This person should be able to read comments, dashboards, reviews, complaints, surveys, social conversations, vendor reports, and trend data, then clearly explain what matters.
They should understand restaurants, food, people, and behavior. They do not need to be a data scientist, but they must be comfortable with data, disciplined in interpretation, and strong at turning information into insight.
This person must be able to work across functions without becoming territorial. They need to build trust with teams, understand different business needs, and help create a more connected view of the guest and consumer.
Experience and Skills
The right candidate will bring experience in consumer insights, guest experience, customer care analytics, brand strategy, restaurant or hospitality operations, reputation management, social listening, marketing analytics, research, or a related field.
Experience in restaurants, hospitality, retail, franchise systems, consumer brands, or multi-unit businesses is strongly preferred.
Success in This Role
Success means Denny's becomes sharper, faster, and more connected in how it listens to guests and consumers. Leaders should have clearer visibility into what people are saying. Operators and franchise owners should receive more useful insight. Marketing, Culinary, Communications, Training, Consumer Care, and Operations should have better information to guide decisions.
This role helps Denny's understand what guests are saying, what consumers are responding to, where food and value signals are emerging, where the organization may be disconnected, and how the business moves from insight to action.

The typical pay range for this role is:

Minimum:$104,000.00 - Maximum:$143,000.00

Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.

Denny's, Inc.is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation,gender identity,disability,genetic information,military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.

Applicants requiring reasonable accommodation for any part of the application process shouldcontact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

Denny's, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.


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