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Emerging Channels Jobs (NOW HIRING)

Meta

Emerging Channels Lead, Reality Labs

Burlingame, CA · On-site +1

$152K/yr

Emerging Channels Lead, Reality Labs Responsibilities: * Develop and maintain an emerging channels stage-gate framework (pilot → proof → early scale → steady state), including criteria for ...

Meta

Emerging Channels Lead, Reality Labs

New York, NY · On-site +1

$152K/yr

Emerging Channels Lead, Reality Labs Responsibilities: * Develop and maintain an emerging channels stage-gate framework (pilot → proof → early scale → steady state), including criteria for ...

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How much do emerging channels jobs pay per year?

As of Jul 24, 2026, the average yearly pay for emerging channels in the United States is $78,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What is the difference between Emerging Channels vs Digital Marketing Specialist?

AspectEmerging ChannelsDigital Marketing Specialist
Required CredentialsRelevant marketing or digital media certifications, familiarity with new platformsMarketing or related degree, certifications like Google Ads, SEO certifications
Work EnvironmentFast-paced, innovative, often startup or tech-focusedCorporate or agency settings, strategic planning, campaign management
Employer & Industry UsageTech companies, startups, brands exploring new mediaAdvertising agencies, brands, companies with digital marketing teams
Search & Comparison IntentFocus on new media, platforms, and innovative marketing channelsFocus on overall digital marketing strategies and campaign execution

Emerging Channels professionals specialize in exploring and leveraging new and innovative marketing platforms, while Digital Marketing Specialists focus on executing comprehensive digital strategies across established channels. Both roles require digital marketing knowledge, but Emerging Channels emphasizes innovation and experimentation.

What professions make $500,000 a year?

Professions that can earn $500,000 or more annually include senior executives such as CEOs and CFOs, specialized medical professionals like neurosurgeons and anesthesiologists, high-level attorneys, and successful entrepreneurs. These roles typically require advanced education, extensive experience, and often involve leadership, specialized skills, or ownership of a business.

How does an Emerging Channels professional typically collaborate with other departments to drive innovation and growth?

Emerging Channels professionals frequently work cross-functionally with marketing, sales, product development, and analytics teams to identify and leverage new platforms or technologies for customer engagement and revenue generation. They often lead pilot programs, coordinate with digital teams to test new distribution channels, and share insights to refine broader business strategies. This role requires strong communication and project management skills, as well as the ability to adapt quickly to evolving market trends and internal feedback.

What are the key skills and qualifications needed to thrive in an Emerging Channels role, and why are they important?

To excel in an Emerging Channels role, you need a strong understanding of digital marketing, channel strategy, and market analysis, typically supported by a degree in business, marketing, or a related field. Familiarity with CRM platforms, social media management tools, and analytics software is often required. Creativity, adaptability, and strong communication skills help professionals innovate and respond quickly to evolving market trends. These capabilities are essential for identifying growth opportunities and effectively launching new sales or marketing channels in a dynamic environment.

What are Emerging Channels?

Emerging Channels refer to new or evolving platforms and methods used by businesses to reach customers, such as social media apps, messaging platforms, voice assistants, and other digital communication tools. These channels are often distinguished from traditional marketing and sales platforms because they offer innovative ways to engage audiences and drive growth. Professionals in Emerging Channels focus on identifying, testing, and scaling these platforms to maximize reach and engagement. They stay ahead of trends to ensure their organizations can connect with customers wherever their attention is shifting.

Did the US lose 33,000 jobs in June?

Emerging channels professionals should note that employment reports indicate job gains or losses are subject to revision and depend on economic conditions. As of recent data, the US did not lose 33,000 jobs in June; instead, the labor market showed varied trends across sectors. Staying updated with official reports from the Bureau of Labor Statistics helps in understanding employment changes relevant to this field.

What professions make 200,000 a year without a degree?

In emerging channels and related fields, roles such as sales directors, digital marketing managers, and certain tech entrepreneurs can earn $200,000 or more annually without a formal degree, often relying on experience, skills, and industry knowledge. Success in these roles typically requires strong communication, technical proficiency, and a proven track record, with some positions benefiting from certifications or specialized training.

How to make 10000 a month with no degree?

Emerging channels roles often involve digital marketing, content creation, or social media management, which can generate significant income through freelance work, affiliate marketing, or building online audiences. Success typically requires developing skills in marketing tools, analytics, and consistent effort to grow revenue streams without formal degrees.
More about Emerging Channels jobs
What job categories do people searching Emerging Channels jobs look for? The top searched job categories for Emerging Channels jobs are:
Emerging Channels jobs near you
Infographic showing various Emerging Channels job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $78,333 per year, or $37.7 per hour.
Emerging Channels Lead, Reality Labs

Emerging Channels Lead, Reality Labs

Meta

Burlingame, CA • On-site, Remote

$152K/yr

Full-time

Posted 17 days ago

Meta rating

7.5

Company rating: 7.5 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

142nd of 217 rated software companies

Job description

Reality Labs is building the future of human connection through augmented reality, virtual reality, and wearable devices including Ray-Ban Meta smart glasses, Meta Quest headsets, and spatial computing experiences. The Reality Labs Marketing team is responsible for driving awareness, consideration, and adoption of these groundbreaking products across a rapidly evolving media landscape.We are seeking an Emerging Channels Lead to identify, develop, and scale new marketing channels that reach consumers where they are discovering and engaging with next-generation technology. In this role, you will pioneer go-to-market strategies across nascent and high-growth media environments, partnering closely with product marketing, media, creative, and growth teams to ensure Reality Labs products break through in channels that define the future of consumer engagement.
Emerging Channels Lead, Reality Labs Responsibilities:
  • Develop and maintain an emerging channels stage-gate framework (pilot → proof → early scale → steady state), including criteria for advancement, iteration, or termination
  • Build and prioritize an emerging channels portfolio roadmap aligned to the company's business objectives, translating whitespace opportunities into structured hypotheses, test plans, and sequenced investments
  • Create decision-ready business cases for new channel investments, including ROI modeling, payback scenarios, risks, and phased resource proposals
  • Design and implement rigorous experimentation and measurement in partnership with Analytics, Data Science, and Finance, including incrementality methodology, KPIs, and customer experience guardrails
  • Lead cross-functional execution of pilots and early-scale initiatives, including creative strategy, audience approach, vendor/platform selection, operational readiness, and launch management
  • Partner with media agencies, platform partners, and internal growth marketing teams to negotiate and execute first-to-market channel activations across creator ecosystems, immersive platforms, and new digital touchpoints
  • Establish lightweight operating mechanisms that accelerate scale, iterate, and stop decisions, and create transition playbooks for validated channels that preserve measurement integrity during handoff to steady-state owners
  • Communicate progress, trade-offs, and strategic recommendations to marketing leadership through clear, data-backed written narratives and executive-ready updates
  • Coach peers and cross-functional partners on emerging channel best practices, scaling new capabilities across the broader marketing organization

Minimum Qualifications:
  • 8+ years in growth marketing, performance marketing, or channel strategy roles, with a focus on identifying, testing, and scaling emerging or non-traditional channels
  • Proven track record of launching new marketing channels or tactics from initial concept through validation to early growth, ideally in consumer technology, wearables, or hardware categories
  • Skilled at navigating ambiguous environments, shaping structured strategies and operating mechanisms from unclear problem statements
  • Ability to design experiments and incremental measurement approaches, interpret outcomes, and use performance data to optimize channel investments
  • Demonstrated capability in building ROI frameworks, scenario modeling, and evaluating investment trade-offs in partnership with Finance and Analytics
  • Experience leading cross-functional execution in a matrixed, influence-driven model, aligning product, media, creative, and agency partners around a shared strategy
  • Adept at communicating complex channel strategies, performance insights, and recommendations to leadership through clear written narratives and data-backed analysis

Preferred Qualifications:
  • Experience marketing consumer technology, wearables, AR, VR, or spatial computing products to mainstream audiences, with experience applying acquisition and conversion dynamics to inform channel strategy
  • Experience using AI-powered tools to accelerate marketing analysis, channel research, or campaign planning workflow
  • Familiarity with novel measurement approaches for low-signal or offline channels (e.g., direct mail, podcasts, SMS), including customer experience design and consent/compliance considerations
  • Experience building channel strategies within creator-driven, immersive, or platform-native media environments where established playbooks don't exist and require original thinking to establish
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Collaborative history with Product and Engineering teams to enhance tracking, attribution, and measurement infrastructure
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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