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Email Marketing Program Manager Jobs in Florida (NOW HIRING)

Zgraph

Digital Marketing Manager

Daytona Beach, FL · On-site

$45K - $70K/yr

... program sequencing, recommended touch points, and key metrics or benchmarks within specified ... Implement email marketing initiatives including building of HTML emails, database, query, and post ...

Zgraph

Digital Marketing Manager

Daytona Beach, FL · On-site

$45K - $70K/yr

... program sequencing, recommended touch points, and key metrics or benchmarks within specified ... Implement email marketing initiatives including building of HTML emails, database, query, and post ...

Bridge Investment Group

Marketing Manager

Orlando, FL · On-site

... email, events, and reputation management * Support digital marketing initiatives, website content updates, and marketing automation programs that drive engagement and occupancy * Lead social media ...

Bridge Investment Group

Marketing Manager

Orlando, FL

... email, events, and reputation management * Support digital marketing initiatives, website content updates, and marketing automation programs that drive engagement and occupancy * Lead social media ...

Sharfi Holdings

Marketing Manager

Jensen Beach, FL · On-site

... email marketing, website updates, and online advertising; and, o Monitor campaign performance, track metrics, and provide insights for continuous improvement. · Content Creation and Management o ...

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All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in Florida

Email Marketing Program Manager information

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Florida? For Email Marketing Program Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Florida look for? The top searched job categories for Email Marketing Program Manager jobs in Florida are:
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Email Marketing Program Manager jobs near you

Digital Marketing Manager

Zgraph

Daytona Beach, FL • On-site

$45K - $70K/yr

Full-time

Medical, PTO

Re-posted 18 days ago

Job description

Digital Marketing Manager

The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.

Responsibilities:

  • Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
  • Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
  • Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
  • Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
  • Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
  • Serve as primary point of contact for all clients, press, analysts, and media
  • Write press releases, case studies and contributed articles
  • Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements

Special Skills:

  • Bachelor's degree in Marketing, Communication, Journalism or equivalent required
  • Minimum 3-5 years of experience in digital marketing/social media preferred
  • Strong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologies
  • Strong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
  • Well-versed with recent experience in digital media and social media metrics
  • Superior written and verbal communication and interpersonal skills
  • Great partnership/communication skills within the department and across functions
  • Exceptional, proven presentation skills to explain/sell creative concepts
  • Experience working with MS Office, Adobe CS & web-based software
  • Organizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are required

Benefits

Salary Range: $45,000 to $70,000 Annually

Hours Per Week: Fulltime Position

Benefits: Holidays - Medical - Sick Leave - Vacation

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