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Email Marketing Program Manager Jobs in California

CrucialPoint

US Email Marketing Manager

Los Angeles, CA · On-site +1

$20 - $30/hr

Why Work With Us At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you'll have ...

RealDefense

Email Marketing Manager

Pasadena, CA · On-site

Reporting to the VP of eCommerce, the Email Marketing Manager works as a team with our Campaign Deployment Manager to own and drive the strategy, execution and analysis of the email marketing program.

RealDefense

Email Marketing Manager

Pasadena, CA · On-site

Reporting to the VP of eCommerce, the Email Marketing Manager works as a team with our Campaign Deployment Manager to own and drive the strategy, execution and analysis of the email marketing program.

AEG

Email Marketing Manager

El Segundo, CA · On-site

$70K - $80K/yr

We're looking for an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships. The ideal candidate is ...

USM

CRM & Email Marketing Manager

San Francisco, CA

$45 - $50/hr

... Email Marketing Manager Location: San Francisco, CA Duration: 2-3 Months Rate $45-50/hr on C2C or ... new programs to foster an emotional connection between the client and its customers through our ...

Corvel

Email Marketing Specialist I

Irvine, CA · On-site +1

$47K - $61K/yr

Develop, build, and execute email marketing campaigns, including newsletters and nurture programs, and events. * Manage and optimize Marketing Cloud Account Engagement for audience segmentation, list ...

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All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in California

Email Marketing Program Manager information

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in California?

For Email Marketing Program Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Email Marketing Program Manager jobs in California look for?

The top searched job categories for Email Marketing Program Manager jobs in California are:

What cities in California are hiring for Email Marketing Program Manager jobs?

Cities in California with the most Email Marketing Program Manager job openings:

Email Marketing Program Manager jobs near you
Infographic showing various Email Marketing Program Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 2% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

US Email Marketing Manager

Los Angeles, CA • On-site, Remote

CrucialPoint
See more jobs at CrucialPointexternal

$20 - $30/hr

Part-time

Posted 19 days ago

Job description

How to Apply:
1. Submit Your Resume
2. Complete the short application form at the link provided.
3. Only candidates who complete the form will be considered.
About the Job
As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.
This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. If you have a passion for email marketing for enterprise-level accounts using Klaviyo, possess strong technical acumen, and excel at driving results, we would love to hear from you.
Why Work With Us
At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you'll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive salary / rate.
Responsibilities:
  • Develop and Execute Email Marketing Strategies:
    • Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.
    • Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation.
    • Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.
  • Client Collaboration:
    • Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns, ensuring their success and satisfaction.
    • Serve as the primary point of contact for clients, promptly addressing questions and concerns.
    • Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.
  • Technical Optimization:
    • Manage Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally.
    • Conduct regular audits in Klaviyo to identify and resolve technical issues related to email deliverability, responsive design, dynamic tagging, and personalization.
    • Identify technical issues and work diligently to resolve them in a timely manner.
  • Data Analysis and Reporting:
    • Monitor and analyze lifecycle and email marketing performance metrics via Klaviyo analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth.
    • Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement.
    • Generate accurate and comprehensive reports, ensuring data-driven decision-making.
    • Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI.
  • Quality Assurance:
    • Perform quality assurance checks on all Klaviyo email marketing campaigns and flows, ensuring accuracy, consistency, dynamic data rendering, and adherence to industry best practices.
  • Collaboration and Team Support:
    • Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies.
    • Foster a positive and collaborative team environment, supporting and mentoring team members when needed.
  • Continuous Learning and Adaptability:
    • Stay up-to-date with Klaviyo features, updates, industry trends, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge.
    • Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., GDPR, CAN-SPAM, CASL).

Requirements (Skills & Qualifications):
  • B2C experience is required, particularly with enterprise ecommerce businesses.
  • Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand-Email, SMS, Push, and/or direct mail.
  • Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.
  • Expert-level proficiency in Klaviyo. Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration.
  • Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.
  • Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.
  • Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.
  • Previous experience working with larger brands as a retention marketing manager preferred.
  • Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
  • Detail-oriented, organized, and able to manage multiple projects simultaneously.
  • Self-motivated, proactive, and able to work independently.
  • Experience in remote work environments and self-motivation.

About CrucialPoint: CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands. We thrive on solving intriguing challenges and delivering exceptional value to our clients. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.

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