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Email Marketing Operations Manager Jobs in Utah (NOW HIRING)

About the Role Wallaroo Media is looking for a sharp, data-driven Email Marketing Manager to own our email channel from strategy through execution. You'll be the architect of lifecycle campaigns ...

Marketing Specialist

Salt Lake City, UT ยท On-site

$75 - $80/hr

... marketing, email marketing, marketing operations, and campaign performance. This role is ... Experience with website content management systems. Knowledge of digital marketing, SEO, and ...

Marketing Specialist

Salt Lake City, UT ยท On-site

$75K - $80K/yr

... marketing, email marketing, marketing operations, and campaign performance. This role is ... Experience with website content management systems.Knowledge of digital marketing, SEO, and ...

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals. * Create compelling and personalized content for email and SMS communications to ...

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals. * Create compelling and personalized content for email and SMS communications to ...

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals. * Create compelling and personalized content for email and SMS communications to ...

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Showing results 1-20

Email Marketing Operations Manager information

See Utah salary details

$73.3K

$86.4K

$97.9K

How much do email marketing operations manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for email marketing operations manager in Utah is $86,374.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,100.00 and $92,900.00 per year, depending on experience, location, and employer.

What does an email marketing operations manager do?

An Email Marketing Operations Manager oversees the planning, execution, and optimization of email marketing campaigns. Their responsibilities include managing email lists, ensuring deliverability, analyzing campaign performance, and maintaining compliance with regulations like GDPR and CAN-SPAM. They work closely with marketing teams to create effective strategies, implement automation, and use analytics to improve engagement and conversion rates.

What are some common challenges faced by an email marketing operations manager when coordinating campaigns across multiple teams?

Email Marketing Operations Managers often face the challenge of aligning messaging, timelines, and data requirements across marketing, design, content, and IT teams. Coordinating these elements requires strong project management skills and clear communication to avoid delays or inconsistencies in campaigns. Additionally, ensuring compliance with data privacy regulations and maintaining list hygiene can add complexity, especially when managing multiple campaigns simultaneously. Proactively setting expectations, using collaborative tools, and establishing streamlined workflows can help mitigate these challenges.

What are the key skills and qualifications needed to thrive as an email marketing operations manager, and why are they important?

To thrive as an Email Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and a strong understanding of email compliance regulations, often supported by a degree in marketing or similar field. Familiarity with email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and CRM systems is typically required, along with certifications like HubSpot Email Marketing or Salesforce Certified Marketing Cloud Email Specialist. Strong project management, attention to detail, and effective communication skills help you excel in coordinating teams and optimizing campaign performance. These skills and qualifications are vital to drive engagement, maintain brand reputation, and achieve measurable business outcomes through targeted email campaigns.

What is the difference between Email Marketing Operations Manager vs Email Marketing Specialist?

AspectEmail Marketing Operations ManagerEmail Marketing Specialist
ResponsibilitiesOversees email campaign workflows, manages automation, ensures technical setup, and optimizes email systems.Creates email content, designs campaigns, segments audiences, and analyzes campaign performance.
Required SkillsTechnical knowledge of email platforms, automation tools, data analysis, and project management.Copywriting, design skills, segmentation, and basic analytics.
CredentialsOften requires marketing certifications or technical training in email platforms.Marketing or communications degrees, with certifications like HubSpot or Mailchimp preferred.
Work EnvironmentTypically in marketing teams within digital agencies, e-commerce, or corporate marketing departments.

The Email Marketing Operations Manager focuses on managing the technical and operational aspects of email campaigns, ensuring systems run smoothly and efficiently. In contrast, the Email Marketing Specialist concentrates on content creation and campaign execution. Both roles often collaborate but serve different functions within email marketing strategies.

What are popular job titles related to Email Marketing Operations Manager jobs in Utah?

For Email Marketing Operations Manager jobs in Utah, the most frequently searched job titles are:

What cities in Utah are hiring for Email Marketing Operations Manager jobs?

Cities in Utah with the most Email Marketing Operations Manager job openings:

Infographic showing various Email Marketing Operations Manager job openings in Utah as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $86,374 per year, or $41.5 per hour.

Email Marketing Manager

Wallaroo Media

Provo, UT โ€ข On-site

Full-time

Re-posted 2 hours ago


Job description

About the Role

Wallaroo Media is looking for a sharp, data-driven Email Marketing Manager to own our email channel from strategy through execution. You'll be the architect of lifecycle campaigns, automated flows, and broadcast sends that drive real revenue for our clients and internal brands alike.
This is a high-ownership role. You'll work at the intersection of creativity and analytics — crafting compelling copy one moment and interrogating A/B test results the next. We want someone who's as comfortable in a Klaviyo flow builder as they are in a brainstorming session, and who genuinely gets excited about open rates, deliverability, and the art of the subject line.

What You'll Do
  • Own the end-to-end strategy and execution of email marketing programs across multiple client accounts and Wallaroo's own brand portfolioBuild, optimize, and maintain automated flows in Klaviyo — welcome series, abandoned cart, post-purchase, win-back, VIP segments, and more
  • Write and edit compelling email copy that converts, from subject lines to CTAs, balancing brand voice with performance goals
  • Design and manage A/B tests on content, send times, segmentation, and flows; report on results with actionable takeaways
  • Leverage AI tools to accelerate copy generation, personalization, segmentation logic, and performance analysis
  • Monitor list health, deliverability, bounce rates, and compliance (CAN-SPAM, GDPR) — and take proactive action when metrics drift
  • Collaborate with design, paid media, and content teams to ensure email is tightly integrated into broader campaign strategies
  • Develop and present monthly and quarterly performance reports with clear insights and forward-looking recommendations
  • Stay current on email marketing trends, ESP features, and AI tools that can improve results


Requirements

Klaviyo Expertise
  • 3+ years of hands-on Klaviyo experience managing high-volume ecommerce or DTC accounts
  • Deep fluency with flows, segmentation, conditional logic, and dynamic content blocks
  • Familiarity with Klaviyo's predictive analytics, product recommendations, and CDPs
  • Experience with Klaviyo integrations (Shopify, WooCommerce, Recharge, etc.)

AI Fluency
  • Practical, day-to-day experience using AI tools (ChatGPT, Claude, Jasper, or similar) to accelerate copy and ideation workflows
  • Ability to write effective prompts that produce on-brand, on-brief content efficiently
  • Comfort using AI for data summarization, segmentation hypotheses, and performance narrative generation
  • A clear POV on where AI helps and where human judgment still leads

Content Creation
  • Proven ability to write high-performing email copy — promotional, transactional, and narrative-driven — across a variety of brand voices
  • Strong editorial instincts: you catch grammar, inconsistency, and off-brand phrasing before it sends
  • Experience briefing and collaborating with designers on email creative
  • Portfolio or examples of emails you've written and the results they drove

Analytics & Strategy
  • 4+ years of email marketing experience with measurable revenue or engagement results
  • Comfort with performance data: revenue attributed, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and deliverability metrics
  • Experience running and interpreting A/B and multivariate tests
  • Familiarity with UTM tagging and cross-channel attribution


Nice to Have
  • Experience with SMS platforms (Attentive, Postscript, or similar) alongside email
  • Familiarity with HTML/CSS for email template customization
  • Agency experience managing multiple client accounts simultaneously
  • Background in ecommerce, retail, or subscription businesses
  • Experience with other ESPs: HubSpot, Mailchimp, Iterable, or Braze

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