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Email Marketing Manager Jobs in Springfield, MO (NOW HIRING)

Bass Pro Shops

Senior Email Marketing Specialist

Springfield, MO · On-site

$71K - $87K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

EXPERIENCE / QUALIFICATIONS * 3-5+ years of hands-on experience managing email marketing campaigns in an enterprise environment. * 2+ years of experience executing SMS and push notification campaigns ...

Care to Learn

Marketing Specialist

Springfield, MO · On-site

Digital Marketing and Content Management * Assist with updates to website content, social media channels, and email marketing campaigns. * Assist in creating graphics, videos, and multimedia content ...

Care to Learn

Marketing Specialist

Springfield, MO · On-site

Digital Marketing and Content Management * Assist with updates to website content, social media channels, and email marketing campaigns. * Assist in creating graphics, videos, and multimedia content ...

Bass Pro Shops

Marketing Manager - Media

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization's media investments. ESSENTIAL FUNCTIONS: * Oversee all activities of ...

EnthuZiastic

Growth Hacker - Remote

Springfield, MO · On-site

... social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Biote

Territory Manager

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Contributing to the development of the practice by assisting the Office Manager/Marketing position with email marketing, social media, referral cards and website information cards. * Prospecting for ...

Biote

Territory Manager

Springfield, MO

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Contributing to the development of the practice by assisting the Office Manager/Marketing position with email marketing, social media, referral cards and website information cards. * Prospecting for ...

Biote

Territory Manager

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Contributing to the development of the practice by assisting the Office Manager/Marketing position with email marketing, social media, referral cards and website information cards. * Prospecting for ...

Careers - Biote

Territory Manager

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Contributing to the development of the practice by assisting the Office Manager/Marketing position with email marketing, social media, referral cards and website information cards. * Prospecting for ...

The Larson Group

Marketing Assistant

Springfield, MO · On-site

$34K - $44K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

... email campaigns. * Graphic Design: Create basic graphic design materials such as store-level ... Online Reputation Management: Monitor and respond to Google reviews. * Photography: Capture photos ...

The Larson Group

Marketing Assistant

Strafford, MO

$37K - $47K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

... email campaigns. * Graphic Design: Create basic graphic design materials such as store-level ... Online Reputation Management: Monitor and respond to Google reviews. * Photography: Capture photos ...

Capital Vacations

OPC Supervisor-Springfield

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Create and manage marketing campaigns for new products and services, including budgets. Assist in developing and maintaining an ongoing guest relations program. Uphold the companys mission, vision ...

jmark

Digital Marketing Strategist

Springfield, MO · On-site

$55K - $90K/yr

The Digital Marketing Strategist (DMS) is a part of the Growth Team and reports to the Director of ... email campaigns. * Manage list segmentation, automation workflows, and data hygiene to ensure ...

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All JobsEmail Marketing JobsEmail Marketing Manager JobsEmail Marketing Manager Jobs in Springfield, MO

Email Marketing Manager information

See Springfield, MO salary details

$36.8K

$79.4K

$144.6K

How much do email marketing manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for email marketing manager in Springfield, MO is $79,353.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $84,100.00 per year, depending on experience, location, and employer.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is an email marketing manager?

An email marketing manager is a professional responsible for developing and executing email marketing campaigns to engage customers and promote products or services. They analyze campaign performance, segment audiences, and use tools like email marketing platforms to optimize outreach. Strong communication skills and knowledge of marketing analytics are essential for this role.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What does an Email Marketing Manager do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

How much do email marketing managers make?

Email marketing managers typically earn a median annual salary of around $65,000 to $85,000, with experienced professionals and those in larger organizations earning over $100,000. Salaries vary based on experience, location, industry, and the complexity of campaigns managed. Strong skills in analytics, copywriting, and marketing automation tools can influence compensation.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

Are email marketing managers in demand?

Email marketing managers are in demand as companies increasingly rely on digital marketing strategies to reach customers. They are valued for their skills in campaign management, data analysis, and familiarity with marketing tools like email automation platforms. The role offers growth opportunities in various industries, especially for those with certifications and experience in analytics and content creation.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

More about Email Marketing Manager jobs

What are the most commonly searched types of Email Marketing jobs in Springfield, MO?

The most popular types of Email Marketing jobs in Springfield, MO are:

What are popular job titles related to Email Marketing Manager jobs in Springfield, MO?

For Email Marketing Manager jobs in Springfield, MO, the most frequently searched job titles are:

What job categories do people searching Email Marketing Manager jobs in Springfield, MO look for?

The top searched job categories for Email Marketing Manager jobs in Springfield, MO are:

What cities near Springfield, MO are hiring for Email Marketing Manager jobs?

Cities near Springfield, MO with the most Email Marketing Manager job openings:

Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Springfield, MO as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $79,353 per year, or $38.2 per hour.

Senior Email Marketing Specialist

Bass Pro Shops

Springfield, MO • On-site

$71K - $87K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Bass Pro Shops rating

6.5

Company rating: 6.5 out of 10

Based on 435 frontline employees who took The Breakroom Quiz

15th of 39 rated national retailers

Job description

Senior Email Marketing Specialist
The Senior Email Marketing Analyst will help lead our customer communications strategy across email, SMS, and push notifications. This role is responsible for developing, executing, and optimizing personalized, data-driven campaigns that strengthen customer engagement, increase retention, and drive revenue. The ideal candidate combines strong technical execution skills with a strategic understanding of lifecycle marketing and omnichannel customer experiences.
ESSENTIAL FUNCTIONS
  • Lead the execution and optimization of customer communications across email, SMS, push notifications, and emerging digital messaging channels.
  • Build, code, test, QA, and deploy responsive email campaigns using HTML, CSS, and Liquid personalization.
  • Develop and execute SMS and push notification campaigns that align with broader marketing initiatives and customer lifecycle strategies.
  • Drive innovative, customer-centric communications that support merchandising, promotional, and retention objectives.
  • Maintain best-in-class standards for campaign quality, deliverability, accessibility, and cross-device compatibility.
  • Build and optimize automated customer journeys including welcome series, abandoned cart, browse abandonment, post-purchase, loyalty, and win-back campaigns.
  • Analyze campaign performance across email, SMS, and push channels to identify opportunities for segmentation, personalization, automation, and optimization.
  • Develop A/B testing strategies for subject lines, messaging, creative, timing, offers, and audience targeting.
  • Partner with Marketing, Merchandising, Creative, Analytics, IT, and Customer Service teams to deliver integrated customer communications.
  • Maintain modular templates, reusable components, and efficient campaign workflows.
  • Leverage customer data and behavioral insights to improve engagement, conversion, and customer lifetime value.
  • Help develop long-term strategies for subscriber growth, customer retention, and dormant customer reactivation.
  • Stay current on industry trends, platform capabilities, privacy regulations, and emerging CRM technologies.
  • Mentor team members by sharing best practices and improving processes through influence and technical expertise.
  • Perform other duties as assigned.

EXPERIENCE / QUALIFICATIONS
  • 3-5+ years of hands-on experience managing email marketing campaigns in an enterprise environment.
  • 2+ years of experience executing SMS and push notification campaigns, including audience segmentation, scheduling, personalization, and performance optimization.
  • Strong proficiency with HTML, CSS, and dynamic scripting languages such as Liquid for personalized email development.
  • Hands-on experience building and deploying campaigns in Zeta Marketing Platform preferred.
  • Experience with customer journey orchestration, lifecycle marketing, triggered campaigns, and marketing automation.
  • Strong understanding of email deliverability, SMS compliance (TCPA), mobile messaging best practices, and push notification engagement strategies.
  • Experience building responsive emails, modular template systems, cross-client rendering/testing, QA workflows, and accessibility standards.
  • Experience with audience segmentation, customer loyalty programs, database marketing, and behavioral targeting.
  • Experience interpreting campaign performance metrics and making data-driven optimization recommendations.
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • Adobe Creative Suite experience is a plus but not required.

KNOWLEDGE, SKILLS, & ABILITIES
  • Deep understanding of CRM and lifecycle marketing across email, SMS, and mobile push channels.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Excellent analytical skills with experience using campaign performance data to improve engagement and revenue.
  • Strong understanding of customer segmentation, personalization strategies, and marketing automation.
  • Knowledge of email deliverability, inbox placement, mobile messaging best practices, and customer communication compliance.
  • Excellent written and verbal communication skills.
  • Ability to collaborate across cross-functional teams while managing projects independently.
  • Passion for testing, optimization, and continuous improvement.

TRAVEL REQUIREMENTS:
  • N/A

PHYSICAL REQUIREMENTS:
Regularly sits, stands, walks, and works on a computer.
Seldom/never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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