Phone Home Leads

Phone Home Leads helps insurance agencies grow through highly targeted prospect data, lead-generation solutions, and personalized direct-mail marketing.

We're looking for a hands-on Email & Lifecycle Marketing Specialist whose primary responsibility is simple:

Acquire more customers, retain more customers, and generate measurable revenue through email.

This is not a position for someone whose email marketing experience consists primarily of creating newsletters or scheduling occasional promotional blasts.

We need someone who understands customer journeys, segmentation, automation, direct-response copy, deliverability, testing, data and conversion.

Hourly Base Salary Based on Experience

Work from Home

Flexible Schedule

Mon-Fri Schedule

Develop outbound and nurture campaigns targeting insurance agents and other qualified prospects.

• Create multi-email sequences that move prospects from awareness to interest to booked demo/conversation to customer.
• Segment prospects based on company, market, behavior, engagement, product interest and stage in the sales funnel.
• Write compelling subject lines, email copy and calls to action.
• Develop campaigns around product launches, promotions, case studies, testimonials and customer success stories.
• Identify opportunities to re-engage prospects who previously expressed interest but never purchased.
• Coordinate email campaigns with the sales team's outreach strategy.
• Develop campaigns supporting conferences, webinars, promotions and other lead-generation initiatives.
• Continuously improve conversion from email engagement to sales opportunities.

• 2+ years of hands-on email, lifecycle, CRM or retention marketing experience.
• Demonstrated experience building automated email sequences.
• Experience with CRM/email marketing platforms such as HubSpot, Klaviyo, ActiveCampaign, GoHighLevel or similar.
• Strong direct-response copywriting ability.
• Experience with audience segmentation and personalization.
• Strong understanding of email deliverability.
• Experience running A/B tests and using results to improve campaigns.
• Ability to interpret campaign and customer data.
• Experience connecting marketing activity to revenue or sales outcomes.
• Strong attention to detail and QA.