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Email Marketing Manager Jobs in Silver Spring, MD

Cloudforce

Email Marketing Manager

National Harbor, MD

$90K - $115K/yr

Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time Compensation: $90,000 to $115,000 DOE, Annually Email is one of Cloudforce's highest-ROI demand generation channels. We ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time Compensation: $90,000 to $115,000 DOE, Annually Email is one of Cloudforce's highest-ROI demand generation channels. We ...

Cloudforce

Email Marketing Manager

National Harbor, MD · On-site

$90K - $115K/yr

Email Marketing Manager Location: National Harbor, MD (Hybrid) Type: Full Time Compensation: $90,000 to $115,000 DOE, Annually Email is one of Cloudforce's highest-ROI demand generation channels. We ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

The Cato Institute is seeking a skilled and dynamic Email Marketing Manager to join our Marketing team. This individual will play a critical role in shaping our email marketing strategy, ensuring ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

Job Type Full-time Description The Cato Institute is seeking a skilled and dynamic Email Marketing Manager to join our Marketing team. This individual will play a critical role in shaping our email ...

Cato Institute

Email Marketing Manager

Washington, DC · Hybrid

$75K - $85K/yr

Description The Cato Institute is seeking a skilled and dynamic Email Marketing Manager to join our Marketing team. This individual will play a critical role in shaping our email marketing strategy ...

Mondo

Marketing Manager

Washington, DC · Remote

$65 - $75/hr

Support email marketing campaign execution and workflow management * Manage marketing operations and project timelines using Asana * Collaborate with international stakeholders across EST, UK, and ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

Advantia Health

Marketing Manager

Arlington, VA · Remote

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

Mediabarn

Email Content Specialist

Vienna, VA

... marketing communications. This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email ...

Advantia Health

Marketing Manager (Remote)

Arlington, VA · Remote

$75K - $85K/yr

Advantia Health is seeking a Marketing Manager to execute and enhance marketing strategies, working ... Develop and distribute email campaigns and patient-facing communications, including content ...

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All JobsEmail Marketing JobsEmail Marketing Manager JobsEmail Marketing Manager Jobs in Silver Spring, MD

Email Marketing Manager information

See Silver Spring, MD salary details

$41.9K

$90.4K

$164.7K

How much do email marketing manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for email marketing manager in Silver Spring, MD is $90,356.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,100.00 and $95,800.00 per year, depending on experience, location, and employer.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What is an email marketing manager?

An email marketing manager is a professional responsible for developing and executing email marketing campaigns to engage customers and promote products or services. They analyze campaign performance, segment audiences, and use tools like email marketing platforms to optimize outreach. Strong communication skills and knowledge of marketing analytics are essential for this role.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What does an Email Marketing Manager do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

How much do email marketing managers make?

Email marketing managers typically earn a median annual salary of around $65,000 to $85,000, with experienced professionals and those in larger organizations earning over $100,000. Salaries vary based on experience, location, industry, and the complexity of campaigns managed. Strong skills in analytics, copywriting, and marketing automation tools can influence compensation.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

Are email marketing managers in demand?

Email marketing managers are in demand as companies increasingly rely on digital marketing strategies to reach customers. They are valued for their skills in campaign management, data analysis, and familiarity with marketing tools like email automation platforms. The role offers growth opportunities in various industries, especially for those with certifications and experience in analytics and content creation.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

More about Email Marketing Manager jobs
What are the most commonly searched types of Email Marketing jobs in Silver Spring, MD? The most popular types of Email Marketing jobs in Silver Spring, MD are:
What are popular job titles related to Email Marketing Manager jobs in Silver Spring, MD? For Email Marketing Manager jobs in Silver Spring, MD, the most frequently searched job titles are:
What job categories do people searching Email Marketing Manager jobs in Silver Spring, MD look for? The top searched job categories for Email Marketing Manager jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Email Marketing Manager jobs? Cities near Silver Spring, MD with the most Email Marketing Manager job openings:
Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $90,356 per year, or $43.4 per hour.

Email Marketing Manager

Cloudforce

National Harbor, MD

$90K - $115K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted yesterday

Job description

Job Title: Email Marketing Manager  

Location: National Harbor, MD (Hybrid) 

Type: Full Time 

Compensation: $90,000 to $115,000 DOE, Annually 

Email is one of Cloudforce's highest-ROI demand generation channels. We are building it into a sophisticated, persona-specific program that supports a complex B2B buying process. 

We are looking for an Email Marketing Manager to build and own the email program that nurtures audiences from early awareness through evaluation, consensus building, and pipeline conversion. This is a strategic, hands-on role for someone who understands how email drives demand generation, has strong HubSpot execution skills, and can write clear, compelling copy that moves buyers to action. 

You will own the nurture sequences, trigger-based workflows, post-event follow-up cadences, campaign emails, testing programs, and performance reporting that make email a scalable growth channel for Cloudforce. 

Responsibilities
Email Strategy and Program Architecture:
  • Own Cloudforce's email marketing strategy and annual program plan, aligning email activity with demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.
  • Design and maintain the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event and webinar follow-up, re-engagement, and customer communications.
  • Maintain the email calendar to coordinate activity across campaigns and audiences while balancing consistent engagement with audience fatigue.
  • Define how email works alongside LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated, multi-channel buyer experience.
  • Own the segmentation strategy so each audience receives the right message at the right stage.
HubSpot Email Program Management:
  • Own email execution in HubSpot Marketing Hub, including email builds, list management, workflow configuration, scheduling, quality assurance, and performance reporting.
  • Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.
  • Develop trigger-based workflows for MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and preparation, post-event follow-up, and dormant-contact re-engagement.
  • Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use.
  • Partner with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting.
  • Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
 
Persona-Specific Nurture Programs:
  • Translate Cloudforce's complex buying committee structure into a scalable, manageable nurture program.
  • Build and maintain persona-specific nurture tracks for key buying committee roles, adapting content by buying stage so early education differs from evaluation, consensus-building, and procurement-stage communications.
  • Develop institution-type and market-specific variants where needed, including for higher education, healthcare, and state and local government audiences.
  • Ensure all nurture programs reflect Cloudforce's approved messaging, brand voice, and market positioning.
 
Campaign Email Execution:
  • Own the end-to-end execution of campaign emails, from brief development through copywriting, build, approval, testing, deployment, and post-send reporting.
  • Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce's brand voice.
  • Build segmented post-event and post-webinar sequences based on engagement level, persona, institution type, and buying stage.
  • Coordinate timing with paid social, webinar, event, and content campaigns so email reinforces the broader demand generation motion.
 
Performance Optimization and Reporting:
  • Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.
  • Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and calls to action.
  • Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations.
  • Use performance data to identify what is working, what is underperforming, and what should change.
  • Contribute email insights to the broader marketing dashboard and campaign performance reviews.
 
Content Collaboration:
  • Partner with Content, Product Marketing, and Demand Generation to develop email-specific content, nurture assets, and campaign offers.
  • Use AI-assisted content development tools where appropriate to create first drafts, test variants, and nurture copy, while applying strong editorial judgment to ensure accuracy, brand fit, and conversion quality.
  • Share email performance insights with the Content team to inform future content priorities, topics, proof points, and formats.
Qualifications
Required

  • 3-5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment. 

  • Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting. 

  • Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments - not just one-off campaign sends. 

  • Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs. 

  • Experience running structured A/B tests and using results to improve performance. 

  • Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation. 

  • Strong analytical skills and the ability to turn performance data into practical recommendations. 

Strongly Preferred

  • Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account. 

  • Familiarity with higher education, healthcare, state and local government, or other regulated markets. 

  • Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting. 

  • Experience using generative AI or content development agents to support email production, testing, or optimization. 

  • Experience managing email deliverability, sender reputation, bounce rates, and inbox placement. 

$90,000 - $115,000 a year
Subject to experience. 

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE - a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences. 

NebulaONE runs entirely within the customer's Microsoft Azure tenant - so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required. 

We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 - Microsoft's venture fund. And we are just getting started.

Why Cloudforce? 

We think the best work happens when people care and feel genuinely taken care of - so we've built a company that reflects that. 

We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We've built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we're serious about making each individual feel like they're part of our team. 

The Essentials 

  • Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents 

  • Paid parental leave, including adoption and foster care placement 

  • PTO that grows with you - starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more 

  • 9 company holidays + 2 floating holidays to use however you need them 

  • 401K savings plan and education reimbursement to invest in your future 

The Perks 

  • Friday lunch on us - every week, no exceptions 

  • Personalized professional growth plan - an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager 

  • 24/7 access to a modern gym with Tonal and Peloton 

  • Free monthly garage parking with direct private access to the office 

  • Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants 

  • Access to our proprietary AI platform - available as both a professional tool and for your own productivity 

  • Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to 

The Culture 

  • A real career path - not just a job 

  • A team that's tight-knit, community-minded, and genuinely fun to work with 

  • Your ideas heard, valued, and acted on 

  • An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces 

Want the full picture? Visit gocloudforce.com/careers 

This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.    

Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.  

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act. 

 
Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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