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Email Marketing Automation Jobs in Raleigh, NC (NOW HIRING)

CIMA

Lead Specialist - Email Marketing

Durham, NC · Hybrid

$65K - $85K/yr

These campaigns will use features like Journey Builder, audience segmentation, and automation to ... Develop and implement email marketing campaigns across different segments using Salesforce ...

AICPA

Lead Specialist - Email Marketing

Durham, NC · On-site

$65K - $85K/yr

These campaigns will use features like Journey Builder, audience segmentation, and automation to ... Develop and implement email marketing campaigns across different segments using Salesforce ...

AICPA

Lead Specialist - Email Marketing

Durham, NC · Hybrid

$65K - $85K/yr

These campaigns will use features like Journey Builder, audience segmentation, and automation to ... Develop and implement email marketing campaigns across different segments using Salesforce ...

aicpa

Lead Specialist - Email Marketing

Durham, NC · On-site

$65K - $85K/yr

These campaigns will use features like Journey Builder, audience segmentation, and automation to ... Develop and implement email marketing campaigns across different segments using Salesforce ...

AEG

Director of Arena Marketing

Raleigh, NC · On-site

Experience with email marketing, social media marketing, CRM, and the use of marketing automation platforms. * Experience with sponsorship activation and partnership marketing. * Knowledge of local ...

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All JobsEmail Marketing Automation JobsEmail Marketing Automation Jobs in Raleigh, NC

Email Marketing Automation information

See Raleigh, NC salary details

$42.8K

$98.3K

$141.9K

How much do email marketing automation jobs pay per year?

As of Sep 1, 2026, the average yearly pay for email marketing automation in Raleigh, NC is $98,304.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,800.00 and $116,600.00 per year, depending on experience, location, and employer.

What is email marketing automation?

Email marketing automation refers to the use of software and technology to automatically send targeted emails to subscribers based on specific triggers or schedules. This allows businesses to nurture leads, engage customers, and drive conversions without manual intervention for each message. Automated email campaigns can include welcome emails, abandoned cart reminders, or personalized recommendations, helping businesses save time and achieve better marketing results. By analyzing user behavior and segmenting audiences, email marketing automation ensures that the right messages reach the right people at the right time.

What are the key skills and qualifications needed to thrive as an email marketing automation specialist?

To thrive as an Email Marketing Automation Specialist, you need a strong grasp of digital marketing principles, campaign strategy, and data analysis, often supported by relevant marketing certifications or experience. Familiarity with email automation platforms like HubSpot, Mailchimp, or Salesforce Marketing Cloud, as well as knowledge of CRM systems and A/B testing tools, is essential. Strong attention to detail, creativity, and effective communication skills help in crafting compelling messages and optimizing campaign performance. These skills are vital for driving customer engagement, generating leads, and maximizing ROI through targeted, data-driven email campaigns.

What are some common challenges faced in an email marketing automation role, and how can they be addressed?

One common challenge in Email Marketing Automation is ensuring that campaigns are both personalized and compliant with privacy regulations. Balancing automation with genuine audience engagement can be tricky, as overly generic messages may reduce effectiveness. Additionally, integrating email platforms with CRM and analytics tools can be complex but is crucial for tracking campaign success. Collaborating closely with content, design, and sales teams helps ensure messaging aligns with brand goals and enhances overall results. Regular testing and staying updated on best practices can help professionals stay ahead of these challenges.

What is the difference between Email Marketing Automation vs Email Marketing Specialist?

AspectEmail Marketing AutomationEmail Marketing Specialist
Primary FocusDesigning and managing automated email workflows and campaignsCreating, sending, and analyzing individual email campaigns
Required SkillsMarketing automation tools, data analysis, workflow setupCopywriting, segmentation, campaign management
CredentialsMarketing certifications, familiarity with automation platformsMarketing or communications degree, email marketing experience
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesMarketing departments, digital marketing agencies

While both roles involve email marketing, Email Marketing Automation focuses on creating automated workflows to nurture leads and engage customers efficiently. In contrast, Email Marketing Specialists primarily handle individual campaign creation and execution. Understanding these differences helps organizations assign the right tasks to the appropriate roles.

What are email marketing automation jobs?

Email marketing automation jobs involve creating, managing, and optimizing automated email campaigns using tools like Mailchimp, HubSpot, or Marketo. These roles typically require skills in email design, data analysis, and marketing strategy to improve engagement and conversion rates.

What are popular job titles related to Email Marketing Automation jobs in Raleigh, NC?

For Email Marketing Automation jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Email Marketing Automation jobs in Raleigh, NC look for?

The top searched job categories for Email Marketing Automation jobs in Raleigh, NC are:

Email Marketing Automation jobs near you
Infographic showing various Email Marketing Automation job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $98,304 per year, or $47.3 per hour.

Lead Specialist - Email Marketing

CIMA

Durham, NC • Hybrid

$65K - $85K/yr

Full-time

Medical, Retirement, PTO

Re-posted 23 days ago

Job description

About the Role:

You will be design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. These campaigns will use features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences. Additionally, you will analyze campaign performance and help meet our goals through targeted email communications. You will report to the Manager - Email Marketing Operations, or the Senior Manager - Marketing Operations as an individual contributor. You will use a hybrid work schedule.

You Will:

  • Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
  • You will manage Quality Assurance to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
  • Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
  • Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior.
  • Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
  • Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies
  • Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
  • Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals

#LI-DNP

You Have:

  • Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
  • 2+ years experience in email marketing operations

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

 

We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid; #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The Annual Salary Range for this role is: $65,000 - $85,000

Please note, this is a standard range and exact compensation may vary based on experience and location. If you'd like to understand more on the salary range, please contact the recruiter listed on this posting.

If you're interested in this role, please apply before August 14th

While this role can work remotely in the US, please note that we are unable to employ individuals in the state of California.

Additional Information

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