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Educational Marketing information

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$22K

$47.5K

$74K

How much do educational marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for educational marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in educational marketing?

To thrive in Educational Marketing, you need expertise in marketing strategy, content creation, and a strong understanding of the education sector, often supported by a degree in marketing, communications, or education. Familiarity with digital marketing tools such as email platforms, social media analytics, and CRM systems, as well as certifications like Google Analytics or HubSpot, is highly valuable. Outstanding communication, creativity, and relationship-building skills help you engage educators, students, and stakeholders effectively. These skills ensure impactful campaigns that reach the right audiences and drive enrollment or program participation in an increasingly competitive educational landscape.

What education do I need for a career in educational marketing?

A career in educational marketing typically requires a bachelor's degree in marketing, communications, education, or a related field. Relevant skills include knowledge of digital marketing tools, content creation, and data analysis; some roles may prefer or require a master's degree or professional certifications in marketing or education technology.

What is the difference between Educational Marketing vs Educational Content Specialist?

AspectEducational MarketingEducational Content Specialist
Primary FocusPromoting educational products, programs, or services to attract students or clientsCreating and managing educational content to inform and engage learners
Required SkillsMarketing strategies, branding, campaign managementContent creation, instructional design, writing
Work EnvironmentMarketing departments, educational institutions, agenciesEducational institutions, content teams, e-learning companies
Common CertificationsMarketing certifications, digital marketing coursesInstructional design, education, writing certifications

Educational Marketing focuses on promoting educational offerings to attract students or clients, utilizing marketing strategies and campaigns. In contrast, Educational Content Specialists develop and manage educational content to enhance learning experiences. While both roles require knowledge of education, their core activities differ: one emphasizes promotion, the other content creation.

How do professionals in educational marketing typically collaborate with academic staff to create effective campaigns?

Educational marketing professionals often work closely with teachers, administrators, and academic advisors to ensure that marketing materials accurately reflect the institution's values and offerings. This collaboration usually involves regular meetings to gather insights about academic programs, student experiences, and school culture. By integrating feedback from academic staff, marketers can create campaigns that resonate with prospective students and authentically represent the educational environment. Such teamwork not only builds trust but also helps align marketing strategies with institutional goals.

What is educational marketing?

Educational marketing is a strategy that uses informative content and resources to engage, educate, and build trust with target audiences, often in the context of promoting educational institutions, programs, or products. Instead of traditional advertising, educational marketing focuses on providing valuable information that helps potential students, parents, or educators make informed decisions. This approach can include webinars, workshops, blog posts, and other content designed to inform and attract prospective clients or students. It is commonly used by schools, universities, online learning platforms, and organizations offering educational products or services.
More about Educational Marketing jobs
What cities are hiring for Educational Marketing jobs? Cities with the most Educational Marketing job openings:
What are the most commonly searched types of Educational Marketing jobs? The most popular types of Educational Marketing jobs are:
What states have the most Educational Marketing jobs? States with the most job openings for Educational Marketing jobs include:
What job categories do people searching Educational Marketing jobs look for? The top searched job categories for Educational Marketing jobs are:
Educational Marketing jobs near you
Infographic showing various Educational Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Marketing Specialist (On-site, not remote)

Clear Lakes Dental Franchise

Little Canada, MN • On-site

$30 - $35/hr

Full-time

Re-posted 4 days ago

Job description

Description:

Looking for a marketing role where no two days are the same?

At Clear Lakes Dental, marketing isn't just about creating ads. It's about building brands, launching new clinics, growing businesses, generating patient leads, supporting franchise development, and bringing big ideas to life.We're looking for a creative, organized, and driven marketer to lead our in-house marketing efforts at our headquarters in Little Canada. If you love seeing the direct impact of your work, and thrive in a fast paced environment where your ideas are encouraged, we'd love to meet you.


About Clear Lakes Dental

Clear Lakes Dental is one of Minnesota's fastest growing dental organizations with multiple clinics throughout the Twin Cities and moving into multiple states. Our mission is simple: provide exceptional patient care while creating incredible opportunities for dentists, team members, and future practice owners.As we continue to grow, our marketing team plays a huge role in our success from helping clinics stay busy to recruiting amazing owner dentists and supporting new franchise owners.


Why You'll Love This Role

This isn't a position where you'll be doing the same thing every day.One day you may be launching a Google Ads campaign for a new clinic. The next you might be creating recruitment campaigns for dentists, analyzing website data, designing marketing materials, filming AI generated videos, building landing pages, or brainstorming the next big marketing initiative with leadership.If you love having ownership, creative freedom, and the opportunity to continuously learn new skills, this is the role for you.


What You'll Be Doing

You'll oversee and manage a wide variety of marketing initiatives, including:

Digital Marketing
  • Manage and optimize Google Ads campaigns
  • Monitor conversions, cost per lead, and campaign performance
  • Build and improve landing pages
  • Analyze website traffic and marketing analytics
  • Improve SEO across multiple websites
Website Management
  • Maintain and update WordPress websites
  • Create new landing pages
  • Update clinic information, provider bios, and marketing content
  • Monitor website performance, forms, and user experience
Creative Marketing
  • Design flyers, advertisements, and promotional materials in Canva
  • Create recruitment marketing campaigns
  • Produce newsletters and email marketing campaigns
  • Develop educational marketing content
  • Create AI-generated videos using modern marketing tools
Recruitment Marketing
  • Build direct mail campaigns for dentist recruitment
  • Manage incoming dentist leads
  • Coordinate follow up campaigns through email, phone, and text
  • Maintain CRM pipelines and marketing automations
Analytics & Reporting
  • Track campaign performance
  • Review CallRail recordings and marketing data
  • Analyze Microsoft Clarity heatmaps and visitor behavior
  • Present monthly marketing reports and recommendations
  • Identify opportunities to improve marketing ROI
Brand Growth
  • Support new clinic openings
  • Assist franchise marketing initiatives
  • Create marketing assets for multiple departments
  • Help develop new marketing strategies as the company continues to grow

What We're Looking For:

We're looking for someone who is:

  • Creative and enjoys bringing new ideas to life
  • Organized and able to manage multiple projects at once
  • Comfortable working independently while collaborating with leadership
  • Analytical and enjoys using data to improve results
  • Detail oriented with excellent communication skills
  • Excited by learning new marketing tools and technology
  • Passionate about helping a growing company succeed
Preferred Experience

Five or more years of relevant marketing experience is preferred.


Experience with some (or all) of the following is a plus:

  • Google Ads
  • WordPress
  • SEO
  • Google Analytics
  • Google Tag Manager
  • Canva
  • Mailchimp
  • CallRail
  • Microsoft Clarity
  • CRM platforms (Pipedrive preferred)
  • AI marketing tools such as HeyGen or Arcads

Compensation and Schedule:

Compensation Range: $30-$35 per hour (Hourly)

Schedule: Full time Monday-Friday 9:00 AM-5:30 PM


Join Our Team

We're looking for someone who wants more than just another marketing job. We want someone who enjoys solving problems, trying new ideas, celebrating wins, and helping shape the future of a growing company.


If you're ready to make a real impact and build something exciting with us, we'd love to hear from you!

Requirements: