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Foundry

Global Editorial Director - B2B

Boston, NY · On-site

As Global Editorial Director- B2B,you will own editorial identity and strategy for five globallyrecognizedenterprise brands, leada team organized bydesks and topicality, andoperateas a peer to our ...

Zeta Global

Manager, Editorial Lead

This role is responsible for defining the editorial strategy, content priorities, and storytelling approach for Zeta's blog in partnership with Product Marketing, Growth Marketing, and other ...

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$45K

$139.9K

$177.5K

How much do editorial strategist jobs pay per year?

As of Jul 14, 2026, the average yearly pay for editorial strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

How does an Editorial Strategist typically collaborate with content creators and other departments?

Editorial Strategists work closely with writers, editors, designers, and marketing teams to develop and execute content strategies that align with business goals. They often facilitate brainstorming sessions, provide editorial guidelines, and ensure content is consistent with brand voice and objectives. Regular cross-department meetings and feedback loops are common, enabling Editorial Strategists to coordinate campaign launches, track content performance, and adjust strategies based on analytics and stakeholder input. This collaborative environment fosters creativity and ensures the content meets both audience needs and organizational objectives.

What is an Editorial Strategist?

An Editorial Strategist is a professional responsible for developing and implementing content strategies that align with a company’s brand goals and audience interests. They analyze data, research trends, and collaborate with writers, editors, and marketing teams to plan and guide editorial calendars. Their work ensures that content not only engages readers but also supports broader business objectives, such as increasing web traffic, building brand authority, or driving conversions. Editorial Strategists bridge creative direction with strategic planning to maximize the impact of all published materials.

What are the key skills and qualifications needed to thrive as an Editorial Strategist, and why are they important?

To thrive as an Editorial Strategist, you need expertise in content planning, editorial workflow management, and a solid background in writing or journalism, often supported by a relevant degree. Familiarity with content management systems (CMS), analytics platforms like Google Analytics, and SEO tools is typically required. Strong communication, leadership, and creative thinking skills help you collaborate with teams and develop compelling editorial strategies. These skills are crucial for producing effective, engaging content that meets organizational goals and audience needs.
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Editorial Strategist jobs near you
Infographic showing various Editorial Strategist job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 5% Part Time, 1% Temporary, and 4% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Global Editorial Director - B2B

Global Editorial Director - B2B

Foundry

Boston, NY • On-site

Other

Re-posted 15 days ago

Job description

Foundry's B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is toaccelerate:Grow those audiences significantly, deepen engagement, and makeone-to-one audiencerelationships the dominant revenue driver across the portfolio. 

As Global Editorial Director- B2B,you will own editorial identity and strategy for five globallyrecognizedenterprise brands, leada team organized bydesks and topicality, andoperateas a peer to our Editorial Director- Consumer. Each brandleans intoits own distinctive voice, while centralizedfunctionsacrossaudiencedevelopment,content operations (SEO/GEO), video, and revenue provide the shared infrastructure behind them all. This position will be required to be in the office full-time. 

Your job, simply:Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem. 

MORE ABOUTYOUR BRANDS 

  • CIO, CSO,Computerworld,NetworkWorld-Role-based audiences: IT leadersand professionalsdefined by their job and decision authority. 
  • InfoWorld -Topic-based audience: developers and architects defined by the(AI)platforms and tools they use. 

WHAT YOU'LL DO 

Set editorial strategy 

  • Define the voice, positioning, and content strategy for each brand - develop adistinctive identityfor each,withall sharinga singleoperational backbone. 
  • Apply the role-based vs. topic-based audience distinction asagoverning principle across the portfolio. 
  • Treat AI as infrastructure woven through every brand's coverage, not a standalone beat. 

Buildateamofcreator-journalists 

  • Recruitanddevelopcreator-journalists who combine deepsubject matterauthoritywithmulti-platformpresence - across articles,newsletters, video, social,andevent stages. 
  • Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields. 

Growanddeepentheaudience 

  • Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool. 
  • Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms. 
  • Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital. 

Designcontentfortwoworlds 

  • Every piece of B2B contentshouldwork in two modes: machine-readable for AI and search surfaces (structured, data-rich,andoptimizedfor LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building).Youreditorialoperationdeliversboth,everytime. 

Integrateacrosstheorganization 

  • Partner withourContent Operationsteamon publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media ondistributing content across all platforms, and with Events on editorial-to-event programming. 
  • Support commercial strategy without compromising editorial integrity.Managebudgetsandresourcesagainstthecontentmodellink framework. 
  • Represent Foundry's B2B brands externally - on stage, on panels, across digital channels. 

HOW YOU'LL BE MEASURED 

  • Subscriber pool growth per brand (newsletter + registered + paid). 
  • Audience quality and engagement depth across all five brands. 
  • Anonymous-to-addressable conversion rate on editorial landing pages. 
  • Cross-brand and cross-platform audience retention within the Foundry ecosystem. 
  • Creator-Journalist audience-building: subscriber growth per byline, engagement per creator. 
  • SEO and GEO performance: organic visibility, AI-surface citation rates. 
  • Budget and resource management againstforecast. 

WHAT YOU BRING 

  • 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry. 
  • An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conferenceorganizersyou can activate from day one. 
  • Track recordleading high-performing, globally distributed editorial teams withnamed-brand authority. 
  • Deep understanding of enterprise ITbuyers - their roles, their decision journeys, their pain points. 
  • Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach. 
  • Experience building or running a creator- or personality-led editorial model. 
  • Comfort in alayeredorganization - leading through influence as much as directauthority, andpartnering with shared functions that serve multiple brands. 
  • Strong editorial judgement paired with commercial awareness and data literacy. 

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