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Who We Are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

Who You Are:

You are a skilled and enthusiastic, high-performing professional who is passionate about hair care and wants to positively contribute to the growth of our iconic brand as well as to our people first culture.

About the Role

John Paul Mitchell Systems is seeking a strategic, analytical, and highly collaborative Director, Ecommerce to lead and grow our Direct-to-Consumer (DTC) business across a dynamic and evolving digital ecosystem. This role is responsible for driving profitable revenue growth, increasing customer lifetime value, and scaling our ecommerce channels—including DTC, TikTok Shop, and key Retailer.com partners—while shaping the future of ecommerce across the JPMS family of brands.

The ideal candidate is a proven ecommerce leader who blends strong business acumen with hands-on channel expertise, excels at storytelling with data, and is comfortable influencing and advising senior leadership.

This role works 3 days a week from our Santa Monica, CA office.

What You will Do:

DTC & Channel Ownership

• Own the end-to-end performance of the DTC business, including growth strategy, roadmap development, and execution across all digital touchpoints
• Lead ecommerce performance across DTC, TikTok Shop, and specialty Retailer.coms, ensuring channel strategies are complementary and incremental
• Drive revenue growth, conversion optimization, average order value, retention, and customer lifetime value (LTV)

Marketing & Growth Strategy

• Define and oversee email and SMS marketing strategy, including lifecycle programs, segmentation, testing, and optimization to drive retention and incremental revenue
• Own paid media strategy and performance, partnering closely with internal teams and external agencies to maximize ROI across prospecting and retention efforts
• Serve as the key day-to-day lead for paid media and ecommerce agencies

KPIs, Analytics & Insights

• Establish, measure, and manage to ecommerce KPIs across all owned channels (e.g., revenue, CAC, MER, ROAS, LTV, retention, conversion, traffic, share of voice)
• Translate performance data into clear insights, recommendations, and action plans

Leadership & Collaboration

• Build, mentor, and manage a high-performing ecommerce team across DTC, Paid Media, and emerging channels
• Act as a cross-functional leader, collaborating with Brand, Creative, Product, Retail, and Technology teams to drive alignment and execution
• Champion a test-and-learn culture focused on continuous improvement and innovation

Required Qualifications:

Skills:

• Highly analytical with advanced Excel skills; able to translate data into actionable insights and strategic recommendations
• Deep expertise in Shopify and the broader DTC/ecommerce tech stack, leveraging platforms, tools, and integrations to drive performance and operational efficiency
• Proven track record leading paid media, lifecycle marketing (email/SMS), performance marketing, and promotional strategies to maximize revenue and ROI
• Demonstrated success driving profitable, sustainable growth, increasing customer LTV and managing complex, multi-channel ecommerce businesses
• Strong financial acumen with hands-on experience in budget ownership, forecasting, and KPI management

Education:

• High school diploma or GED required

Experience:

• 8+ years of ecommerce and digital marketing experience, with significant DTC ownership
• 3+ years experience managing and developing teams; ability to inspire and lead at a senior level
• Exceptional communication and presentation skills; confident engaging with executive leadership and Founders

Preferred Qualifications:

Education:

• Bachelor’s degree in Marketing, Digital Technologies or equivalent strongly preferred

Experience:

• Experience with social commerce and emerging platforms (e.g., TikTok Shop) strongly preferred
• Beauty, consumer goods, or lifestyle brand experience strongly preferred
• We are eager to meet people who believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. If you think you would be a good fit for the position and our company, we invite you to apply.

Working Conditions

• Office environment
• Hybrid work model

Competitive Compensation:

• The expected base salary range for this position is $165,000 to $175,000. The exact base salary is determined by various factors including geographic location, experience, skills, and education.
• Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
• Comprehensive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

We are an Equal Opportunity Employer and take pride in a diverse environment.