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Ecom Manager information

What are some common challenges Ecom Managers face when optimizing online sales channels?

Ecom Managers often encounter challenges such as balancing customer acquisition costs with profitability, staying updated with rapid changes in e-commerce technology, and managing inventory across multiple online platforms. Additionally, they must coordinate with marketing, IT, and logistics teams to ensure seamless user experiences and timely order fulfillment. Adapting strategies to respond to competitors’ pricing, shifting consumer behaviors, and emerging digital marketing trends is also a frequent part of the role.

What is an Ecom Manager?

An Ecom Manager, short for E-commerce Manager, is responsible for overseeing and managing a company's online sales and presence. Their duties include developing strategies to increase online sales, managing website content, analyzing sales data, and working with marketing teams to drive traffic and improve conversion rates. Ecom Managers also coordinate with logistics, customer service, and IT to ensure a seamless online shopping experience. They play a key role in optimizing digital marketing campaigns and staying updated with the latest e-commerce trends.

What are the key skills and qualifications needed to thrive as an Ecom Manager, and why are they important?

To thrive as an Ecom Manager, you need expertise in digital marketing, e-commerce platforms, analytics, and a solid understanding of online sales strategies, often backed by a degree in business, marketing, or a related field. Familiarity with tools like Google Analytics, Shopify, Magento, and email marketing systems, as well as certifications in digital marketing or e-commerce, are highly valuable. Strong leadership, problem-solving, and communication skills help drive team performance and foster cross-functional collaboration. These competencies ensure efficient online operations, effective campaign execution, and sustained business growth in a competitive digital marketplace.
What are popular job titles related to Ecom Manager jobs in Michigan? For Ecom Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Ecom Manager jobs in Michigan look for? The top searched job categories for Ecom Manager jobs in Michigan are:
Ecom Manager jobs near you
Sr. Account Specialist - Amazon

Sr. Account Specialist - Amazon

BISSELL Homecare

Grand Rapids, MI • On-site

$18.25 - $25/hr

Full-time

Posted 20 days ago

Job description

Overview
The Sr. Account Specialist - Amazon is results-driven to manage and optimize our presence in the pet and floorcare space on Amazon. In this role, you will be responsible for managing product listings and implementing marketing strategies to drive sales growth. You will collaborate with cross-functional teams to enhance brand presence, optimize advertising and promotional efforts, and analyze performance metrics to improve rankings and overall sales conversion. The ideal candidate is highly motivated, has experience with Amazon, an understanding of marketplace algorithms, and exposure to ecommerce channels.
Responsibilities
  • Vendor Central Management: Oversee and manage all Amazon Vendor Central operations. Including managing the catalogue, promotions and advertising campaigns. Tracking PO's and managing deductions and chargebacks.
  • Content Optimization: Work with product marketing teams to enhance product listings with high-quality images, SEO-optimized descriptions, A+ Content, and brand store updates, including A/B testing for enhanced visibility.
  • Retail Relationship Management: Manage relationships with vendor managers to assist in negotiating pricing/programs, resolving disputes, and ensuring smooth operations.
  • Advertising & Marketing: Work closely with media and commercial teams to plan, execute and analyze advertising campaigns, promotions, and brand awareness initiatives to drive sales growth.
  • Inventory & Supply Chain Coordination: Work with internal teams to forecast demand, manage inventory levels, and optimize fulfillment strategies to reduce shortages and overstock.
  • Data Analysis & Reporting: Monitor key performance metrics, analyze sales trends, and generate reports to provide actionable insights that improve profitability and efficiency.
  • Policy Compliance & Account Health: Ensure adherence to Amazon policies and proactively address compliance issues, performance notifications, and chargebacks.

Qualifications
EXPERIENCE/EDUCATION
  • Bachelor's degree in marketing, business administration, or a relevant field.
  • A minimum of 3 years of account and/or product management experience within digital and ecom channels.
  • Preferred Amazon experience (Vendor Central) and managing e-commerce business. Strong understanding of Amazon's marketplace dynamics, algorithms, and best practices
  • Familiarity with supply chain management, demand forecasting, and logistics
  • Familiarity with Amazon advertising, SEO, and marketplace policies.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and negotiation skills, with experience handling vendor relationships.

WHAT'S NEXT, APPLY NOW!BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

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