A Brief Overview The licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail, internet ...
A Brief Overview The licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail, internet ...
Overview A Brief OverviewThe licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail ...
Overview A Brief OverviewThe licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail ...
A Brief Overview The licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail, internet ...
A Brief Overview The licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail, internet ...
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Drtv information
See salary details
$33K - $36.9K
12% of jobs
$40.7K is the 25th percentile. Wages below this are outliers.
$36.9K - $40.8K
14% of jobs
$40.8K - $44.7K
10% of jobs
$44.7K - $48.6K
5% of jobs
The median wage is $51.6K / yr.
$48.6K - $52.5K
13% of jobs
$52.5K - $56.5K
14% of jobs
$58.9K is the 75th percentile. Wages above this are outliers.
$56.5K - $60.4K
13% of jobs
$60.4K - $64.3K
9% of jobs
$64.3K - $68.2K
3% of jobs
$68.2K - $72.1K
4% of jobs
$72.1K - $76K
4% of jobs
$33K
$52.6K
$76K
How much do drtv jobs pay per year?
What are the primary daily responsibilities of someone working in a DRTV position?
In a DRTV position, your daily tasks will typically include planning and executing television advertising campaigns, analyzing campaign performance data, and collaborating with creative teams to develop compelling ad content. You may also negotiate with media vendors, monitor ad placements, and adjust strategy based on real-time results to optimize response rates. DRTV professionals often work closely with sales, marketing, and analytics teams to align messaging and maximize ROI. The role requires balancing creativity with data-driven decision-making to ensure each campaign achieves its intended impact. This dynamic environment offers both creative and analytical challenges, making it ideal for those who enjoy working at the intersection of marketing, media, and results-focused advertising.
What is a DRTV job?
A DRTV (Direct Response Television) job involves creating, producing, or managing television commercials designed to elicit an immediate response from viewers, such as calling a phone number or visiting a website to make a purchase. Professionals in this field may work on scripting, media buying, performance analysis, or campaign optimization. The goal is to drive direct sales and measurable customer engagement through TV advertising.
What are the key skills and qualifications needed to thrive in the Drtv position, and why are they important?
To excel in a DRTV (Direct Response Television) role, you need expertise in direct response marketing, media planning, and campaign analytics, often supported by a degree in marketing or communications. Familiarity with media buying platforms, broadcast tracking tools, and CRM systems is highly valued in this field. Strong project management abilities, creative thinking, and effective communication skills help professionals stand out in DRTV roles. These competencies are crucial for developing successful television campaigns that drive measurable consumer responses and maximize return on investment.

Full-time
Posted 14 days ago
Western & Southern Financial Group rating
8.9
Based on 7 frontline employees who took The Breakroom Quiz
46th of 260 rated insurance
Job description
A Brief Overview
The licensed sales representative will sell Gerber Life Insurance products direct to consumer from various lead sources including, but not limited to, DRTV, direct mail, internet, partnership marketing and existing GLIC customers. The sales representative is responsible for taking care of the initial call driver and cross-selling other Gerber Life products as needs of the customer are developed. From time to time, an Insurance Sales Representative will handle service calls as they come in through the sales lines or as needed to help reduce service call volume. This position is fast-paced and demands sharp sales skills in order to identify and sell to the needs of our customers.
What you will do
- The licensed sales representative will sell Gerber Life products directly to consumers from various lead sources, including direct response television ads (DRTV), direct mail, internet, partnership marketing and existing Gerber Life customers.
- The sales representative is responsible for serving our customers at the highest level, based on the needs of the customer, which may include various types of sales and service functions, since a portion of our marketing efforts drive service calls into the Contact Center.
- This position is fast-paced and demands sharp sales skills and product knowledge in order to identify and sell to address the needs of our customers and to provide excellent customer service.
- Sales representatives will identify customer needs and the value of our products through great conversations.
- Sales representatives are expected to make recommendations that address the customer’s needs, while also promoting business growth and goal achievement.
- The job responsibilities include: inbound and outbound sales and service call processing, completing new insurance applications by keying information into our electronic database, and selling policies to new prospects and existing customers by using a proven consultative sales approach.
- Sales representatives will be responsible for handling calls within the regulatory and compliances guidelines to ensure accuracy.
- Performs other duties as assigned.
- Complies with all policies and standards.
Qualifications
- 3-plus years' sales experience. - Required
- Insurance industry experience and knowledge.
- Must be able to work a variable schedule including evenings and some Company Holidays.
- Willing and able to adhere to procedures, rules of conduct in a fast-paced inside sales environment.
- Proven experience in an environment of self-discipline and self-reliance to work without direct supervision.
- Experienced in the use of successful sales techniques.
- Contact center experience and knowledge preferred.
- Proven ability to follow a customized sales process.
- Demonstrated bilingual competency considered a plus (English and Spanish).
- Proven ability to learn and retain new information quickly and independently.
- Proven to be highly effective and efficient with respect to behaviors that drive results on a consistent basis.
- Demonstrated strong desire to succeed with a track record of over-achieving sales targets.
- Motivated by the ability to earn money.
- Demonstrated strong and accurate business English, verbal and written communication skills (grammar and spelling).
- Demonstrated excellent listening skills.
- Demonstrated strong sales acumen with the ability to analyze and make decisions.
- Demonstrated ability to multitask efficiently.
- Life and Health Insurance License Required at time of hire.
- Further, within 15 business days from start date in a position covered by this Policy, associates must have and maintain their Life and Health Insurance License in good standing in the state in which they reside, as well as be appointed in at least 39 states, which must include four (4) of the following six (6) key states: California, Florida, Georgia, New York, North Carolina and Texas
Work Setting/Position Demands:
- Works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.
- Requires the ability to verbally communicate and exchange accurate information to customers and associates on a regular basis.
- Requires visual acuity to read and interpret a variety of correspondence, procedures, reports and forms via paper and electronic documents, visual inspection involving small defects; small parts, and/or operation of machinery (including inspection); using measurement devices continuously. Visual acuity is required to determine accuracy, neatness, and thoroughness of work assigned.
- Requires the ability to prepare written correspondence, reports and forms using prescribed formats and conforming to rules of punctuation, grammar, diction, and style on a regular basis.
- Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts, and draw valid conclusions
- Performs substantial movement of wrists, hands, and fingers for continuous computer work.
- Extended hours required during peak workloads or special projects/events.
Travel Requirements:
- None
About Western & Southern Financial Group
Sourced by ZipRecruiter
Industry
Finance and insurance
Company size
1,001 - 5,000 Employees
Headquarters location
Cincinnati, OH, US
Year founded
1888