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Drtv Jobs (NOW HIRING)

Moore DM Group LLC

Account Director

Lanham, MD · On-site

$80K - $95K/yr

And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Your Impact: * Serve as the senior point of accountability ...

Moore

Account Director

Lanham, MD

And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Your Impact: * Serve as the senior point of accountability ...

Moore

Programmatic Media Buyer

Lanham, MD · Remote

And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. Moore is a data-driven constituent experience management (CXM ...

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$33K

$52.6K

$76K

How much do drtv jobs pay per year?

As of Jul 25, 2026, the average yearly pay for drtv in the United States is $52,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $60,500.00 per year, depending on experience, location, and employer.

What are the primary daily responsibilities of someone working in a DRTV position?

In a DRTV position, your daily tasks will typically include planning and executing television advertising campaigns, analyzing campaign performance data, and collaborating with creative teams to develop compelling ad content. You may also negotiate with media vendors, monitor ad placements, and adjust strategy based on real-time results to optimize response rates. DRTV professionals often work closely with sales, marketing, and analytics teams to align messaging and maximize ROI. The role requires balancing creativity with data-driven decision-making to ensure each campaign achieves its intended impact. This dynamic environment offers both creative and analytical challenges, making it ideal for those who enjoy working at the intersection of marketing, media, and results-focused advertising.

What is a DRTV job?

A DRTV (Direct Response Television) job involves creating, producing, or managing television commercials designed to elicit an immediate response from viewers, such as calling a phone number or visiting a website to make a purchase. Professionals in this field may work on scripting, media buying, performance analysis, or campaign optimization. The goal is to drive direct sales and measurable customer engagement through TV advertising.

What are the key skills and qualifications needed to thrive in the Drtv position, and why are they important?

To excel in a DRTV (Direct Response Television) role, you need expertise in direct response marketing, media planning, and campaign analytics, often supported by a degree in marketing or communications. Familiarity with media buying platforms, broadcast tracking tools, and CRM systems is highly valued in this field. Strong project management abilities, creative thinking, and effective communication skills help professionals stand out in DRTV roles. These competencies are crucial for developing successful television campaigns that drive measurable consumer responses and maximize return on investment.

More about Drtv jobs
What cities are hiring for Drtv jobs? Cities with the most Drtv job openings:
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Drtv jobs near you
Infographic showing various Drtv job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 52% Physical, 17% Hybrid, and 31% Remote job distribution, with an average salary of $52,590 per year, or $25.3 per hour.
Marketing Manager, Offline Channel Growth & Analytics

Marketing Manager, Offline Channel Growth & Analytics

American Workforce Solutions LLC

Chicago, IL • Remote

$103K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

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Job description

Marketing Manager, Offline Channel Growth & Analytics
Confidential Client | Remote (US) | $103,500 – $120,000 + Bonus

We are seeking a strategic, results-driven Marketing Manager to lead offline customer acquisition and growth for a dynamic organization. This role focuses on optimizing performance across key offline channels with an emphasis on national Direct Response TV (DRTV). 

Key Responsibilities:

  • Develop and execute integrated offline acquisition strategies, driving qualified leads and revenue across B2C and B2B audiences.
  • Own channel performance for national DRTV (primary focus), direct mail, print, and related offline channels.
  • Analyze performance metrics (CPC, CPO, CAC, CLV, ROI) to identify opportunities, optimize spend, and deliver actionable insights.
  • Partner with media agencies to drive strategy, creative testing, audience targeting, and campaign optimization while providing strong recommendations.
  • Manage budgets, forecast results, and collaborate with Sales, Analytics, and cross-functional teams.
  • Lead test-and-learn initiatives to scale successful programs and improve efficiency.

Requirements:

  • 7+ years of marketing experience with proven success in national DRTV performance marketing (recent experience required).
  • Hands-on ownership of significant media budgets and independent strategy development.
  • Strong analytical skills and comfort with performance marketing KPIs, attribution, testing methodologies, and data-driven decision making.
  • Experience challenging agency recommendations and driving measurable improvements in acquisition efficiency.
  • Direct response acquisition background focused on performance outcomes.
  • Bachelor’s degree in Marketing, Business, Analytics, or related field.
  • Proficiency in Excel (Power BI a plus) and excellent communication/project management skills.

Preferred Qualifications:

  • Background in healthcare, senior care, telecom, technology, or SaaS.
  • Experience with integrated multi-channel campaigns and advanced testing/optimization.

This is a high-impact role with substantial offline media investment and an opportunity to drive meaningful growth. Ideal for a strategic leader who thrives on data, testing, and owning results in a remote environment.