Position Overview
The Driver Coordinator is responsible for ensuring accurate, real-time visibility of all active deliveries by maintaining consistent communication with drivers and keeping system data up to date. This role supports the dispatch team by proactively identifying gaps in communication, tracking ETAs, and ensuring all delivery information in Salesforce reflects current status.
This position will initially report to the Director of Dispatch Logistics, with the understanding that the direct reporting structure may evolve as operational needs change.
Responsibilities:
Driver Communication & Check-Ins
- Conductโฏtwice-daily check-insโฏwith all active drivers to confirm:
- Current location/status
- Updated ETAs for remaining deliveries
- Any delays or issues impacting schedule
- Serve as the primary point of contact for routine driver status updates during the day
ETA Tracking & Visibility
- Monitor and maintain accurate ETAs for ~50โ60 daily deliveries during peak season
- Identify discrepancies between planned routes and actual progress
- Flag late or at-risk deliveries to dispatchers, land, and sales in a timely manner
System Accuracy (Salesforce)
- Ensure all delivery statuses, ETAs, and notes in Salesforce areโฏ accurate and up to date
- Enter and update data based on driver communication and available GPS tracking
- Cross-check system data against real-world conditions to eliminate inaccuracies
Internal Communication
- Provide consistent updates to dispatchers, sales team, and loaders on pick-up and delivery status
- Proactively communicate issues such as delays, missed stops, or route deviations
- Act as the โsource of truthโ for real-time delivery visibility
Exception Reporting
- Identify and report issues including:
- Missed ETAs
- Delayed routes
- Driver communication gaps
- Escalate all issues to dispatchers for decision-making and resolution
Qualifications and Characteristics
- Strong attention to detail and organizational skills
- Comfortable managing high call/text volume with drivers
- Ability to identify discrepancies and communicate clearly
- Experience with CRM/TMS systems (Salesforce preferred)
- Ability to stay consistent and process-driven in a fast-paced environment
Key Performance Indicators (KPIs)
- ETA Accuracyโฏ(planned vs actual)
- System Accuracy Rateโฏ(Salesforce reflects real-time status)
- On-Time Issue Reportingโฏ(delays flagged before they become failures)
- Driver Check-In Complianceโฏ(consistent twice-daily contact)
- Reduction in Dispatcher Interruptionsโฏ(dispatchers stay focused on planning)
Position Impact
- The Driver Coordinator plays a critical role in ensuring the seamless execution of daily delivery operations by acting as the central hub for real-time communication, ETA accuracy, and system integrity. By maintaining consistent contact with drivers and ensuring that all delivery data is accurate and visible in Salesforce, this role eliminates uncertainty, reduces operational friction, and enables proactive decision-making. The Driver Coordinator directly contributes to improved on-time delivery performance, stronger customer satisfaction, and more efficient use of resources by ensuring that dispatch, sales, and operations teams are always aligned with correct delivery information.
Vision
Spread Pine Straw to the Ends of the Earth
The Driver Coordinator supports this vision by ensuring deliveries happen reliably and align with the data in our system. Accurate tracking and communication allow the company to expand its reach without sacrificing service quality, making growth sustainable and repeatable.
Mission
Harvest, Package, and Distribute Pine Straw in Ways Never Done Before
This role advances the mission by bringing a higher level of visibility, coordination, and responsiveness to distribution. Real-time ETA tracking and proactive issue reporting introduce a more modern, data-driven approach to logistics that differentiates operations from traditional methods.
Purpose
Empower Individuals to Become the Best Version of Themselves
The Driver Coordinator empowers both drivers and internal teams by providing clarity, reducing confusion, and creating accountability. Drivers benefit from structured communication and support, while internal teams can perform at a higher level with accurate, timely information.
Core Values
Faith
A driver coordinator demonstrates reliability and trustworthiness by consistently maintaining accurate information and following through on communication commitments, fostering confidence across teams.
Servant Leadership
A driver coordinator supports drivers, dispatchers, and sales teams by removing obstacles, providing clarity, and ensuring everyone has the information needed to succeed.
Integrity
A driver coordinator ensures that all system data reflects reality. This role upholds truth in reporting, even when issues arise, enabling effective decision-making.
Growth Mindset
A driver coordinator continuously improves processes for tracking, communication, and reporting. This position learns from delivery challenges and helps refine systems to prevent repeat issues.
Urgency
A driver coordinator quickly identifies and escalates delays or risks, ensuring that small issues are addressed before they become major disruptions.
Innovation
A driver coordinator leverages tools provided in smarter ways to improve visibility and efficiency, contributing to more advanced logistics practices.
Respect
A driver coordinator maintains clear, professional, and consistent communication with drivers and internal teams, valuing everyoneโs time and role in the operation.