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Division Marketing Manager Jobs in Springfield, MA

Franklin Covey

Mid-Market Client Partner

Hartford, CT · On-site

... Division & Department: Enterprise Client Success Status: Full-Time Exempt Reports to: Managing ... Work closely with internal teams, including sales, marketing, and product development, to ensure ...

Eppendorf

Global Market Intelligence Manager

Enfield, CT · On-site

$95 - $115/hr

Comfortable working in a matrixed environment at the interface of R&D, sales, marketing, business ... You work directly with the Global Executive Committee, Corporate Development and division leaders ...

Eppendorf SE

Global Market Intelligence Manager

Enfield, CT · On-site +1

$95K - $115K/yr

Comfortable working in a matrixed environment at the interface of R&D, sales, marketing, business ... You work directly with the Global Executive Committee, Corporate Development and division leaders ...

Eppendorf SE

Global Market Intelligence Manager

Enfield, CT · On-site

$95K - $115K/yr

Comfortable working in a matrixed environment at the interface of R&D, sales, marketing, business ... You work directly with the Global Executive Committee, Corporate Development and division leaders ...

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All JobsDivision Marketing JobsDivision Marketing Manager JobsDivision Marketing Manager Jobs in Springfield, MA

Division Marketing Manager information

See Springfield, MA salary details

$32.9K

$83.2K

$145K

How much do division marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for division marketing manager in Springfield, MA is $83,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $97,700.00 per year, depending on experience, location, and employer.

What does a division marketing manager do?

A Division Marketing Manager is responsible for developing and executing marketing strategies for a specific division within a company. They oversee marketing campaigns, analyze market trends, manage budgets, and coordinate with sales and product teams to achieve business goals. Their role often includes supervising a team, setting marketing objectives, and ensuring that all initiatives align with the company's overall brand and objectives. Strong leadership, analytical, and communication skills are essential for success in this position.

What skills and qualifications are needed to thrive as a division marketing manager?

To thrive as a Division Marketing Manager, you need expertise in marketing strategy, market analysis, and team leadership, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM software, marketing analytics tools, and digital advertising platforms is commonly required. Strong communication, project management, and creative problem-solving skills help you excel in cross-functional leadership and campaign execution. These abilities are essential for driving division-wide growth, ensuring brand consistency, and achieving strategic business objectives.

How does a division marketing manager typically collaborate with sales and product teams to achieve business goals?

A Division Marketing Manager frequently works in close partnership with both sales and product teams to develop and execute strategies that drive growth. This collaboration often involves aligning marketing campaigns with sales objectives, sharing market insights, and coordinating product launches. Regular meetings and cross-functional planning sessions are common, ensuring that all teams are unified in messaging and targeting. Effective communication and teamwork are crucial for addressing challenges such as shifting market trends or evolving customer needs.

What is the difference between Division Marketing Manager vs Product Marketing Manager?

AspectDivision Marketing ManagerProduct Marketing Manager
Primary FocusOversees marketing strategies for entire divisions or business unitsFocuses on marketing specific products or product lines
Work EnvironmentStrategic planning across multiple products/services within a divisionProduct-specific campaigns, market research, and positioning
Required CredentialsBachelor's or Master’s in Marketing, Business, or related field; experience in division-level managementBachelor's or Master’s in Marketing, Business, or related; experience in product marketing

The Division Marketing Manager typically manages marketing strategies at a broader division level, overseeing multiple products or services, while the Product Marketing Manager concentrates on specific products, ensuring targeted marketing and positioning. Both roles require similar educational backgrounds and experience but differ in scope and focus.

Is a division marketing manager a high paying job?

A division marketing manager typically earns a competitive salary that varies based on industry, location, and experience. In general, it is considered a mid- to high-level management position with potential for higher compensation, especially in larger companies or industries with strong marketing budgets.

What is a division marketing manager?

A division marketing manager is responsible for developing and implementing marketing strategies for a specific division or business unit within a company. They oversee market research, advertising, and promotional activities to drive sales and brand awareness, often managing a team and coordinating with other departments. Strong analytical skills and knowledge of marketing tools are essential for success in this role.

What's the average pay for a division marketing manager?

The average salary for a division marketing manager typically ranges from $80,000 to $130,000 annually, depending on experience, industry, and location. Senior roles with extensive experience or in large organizations can earn higher compensation, often including bonuses and benefits.

What are popular job titles related to Division Marketing Manager jobs in Springfield, MA?

For Division Marketing Manager jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Division Marketing Manager jobs in Springfield, MA look for?

The top searched job categories for Division Marketing Manager jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Division Marketing Manager jobs?

Cities near Springfield, MA with the most Division Marketing Manager job openings:

Division Marketing Manager jobs near you

Marketing Manager, Roofing Products Division

OMG, Inc.

Agawam, MA • On-site

Full-time

Posted 5 days ago

Job description

Marketing Manager
OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota.
Position Overview
OMG's Roofing Products Division is a leading manufacturer and global supplier of high-performance, Factory Mutual-approved products for the commercial roofing industry. We manufacture highly engineered roofing fasteners, insulation adhesives and roof drains and supply other rooftop components including roof mounts.
Reporting to the Vice President, Sales & Marketing, the Marketing Manager is a creative and results-oriented resource supporting and strengthening our brand presence within the commercial roofing industry. This key position collaborates across functions to develop and execute marketing initiatives that support business objectives, enhances brand awareness, and drives customer engagement. The Marketing Manager oversees the development and execution of multi-channel marketing campaigns, support brand strategy initiatives, and works closely with Sales, Product Management, and New Product Development & Innovation (NPDI) teams to deliver consistent messaging and value-driven marketing programs. This role contributes across digital, traditional, and content marketing channels while helping identify opportunities that support growth and customer success.
Responsibilities
  • Promote Safety as the Number One priority of all OMG employees.
  • Brand Positioning
    • Support the development and execution of the brand's identity, voice, and market positioning.
    • Conduct market research and competitive analysis to inform marketing and brand strategies.
    • Maintain brand standards and ensure consistency across marketing channels and customer touchpoints.
  • Campaign Development & Execution
    • Develop and execute integrated marketing campaigns that reinforce brand values and support business objectives.
    • Partner with Sales and Product Management to create compelling messaging and marketing materials.
    • Monitor campaign performance and provide recommendations based on data and KPIs.
  • Cross-Functional Collaboration
  • Collaborate with Product Managers, Sales and NPDI to align marketing initiatives and business goals.
  • Promote brand awareness and messaging consistency across the organization.
  • Coordinate with internal stakeholders to support product launches, promotions and customer communications.
  • Customer & Market Insights
  • Analyze customer behavior, market trends, and competitive activity to identify opportunities for growth.
  • Leverage data and insights to improve marketing effectiveness and customer engagement.
  • Vendor Management
  • Manage relationships with external agencies, designers, consultants and marketing vendors.
  • Coordinate project timelines, creative development, and deliverables to ensure quality and alignment with marketing objectives.
  • Industry Event Management
  • Plan, coordinate, and execute company participation in industry trade shows and conferences.
  • Partner with Sales and Product Management to align trade show objectives with business goals.
  • Track ROI through lead generation, customer engagement, and post-event follow-up activities.
  • Identify opportunities to expand brand visibility through industry events and associations.
  • Perform other tasks as assigned.

Requirements
  • Bachelor's degree in marketing, communications, business, or related field; MBA a plus.
  • 5-7 years of marketing experience, including experience in brand management, campaign development, and marketing program execution.
  • Demonstrated success executing multi-channel marketing campaigns that support business growth.
  • Strong understanding of B2B marketing; experience within construction, roofing, manufacturing, or industrial industries preferred.
  • Excellent communication, presentation and interpersonal skills.
  • Experience managing vendors, budgets, and cross-functional projects.
  • Proficiency in CRM systems, marketing automation, and analytics tools.
  • Familiarity with the commercial roofing or building materials industry preferred.
  • Experience supporting lead generation and sales enablement initiatives.
  • Strong organizational, project management, and problem-solving skills.
  • Ability to balance strategic thinking with hands-on execution.
  • Ability to act in a professional manner with employees and customers.
  • Ability to demonstrate a positive attitude and sound judgment.
  • Strong presentation and delivery skills.
  • Strong PC skills, including proficiency with Microsoft Office Suite.

  • Bachelor's degree in marketing, communications, business, or related field; MBA a plus.
  • 5-7 years of marketing experience, including experience in brand management, campaign development, and marketing program execution.
  • Demonstrated success executing multi-channel marketing campaigns that support business growth.
  • Strong understanding of B2B marketing; experience within construction, roofing, manufacturing, or industrial industries preferred.
  • Excellent communication, presentation and interpersonal skills.
  • Experience managing vendors, budgets, and cross-functional projects.
  • Proficiency in CRM systems, marketing automation, and analytics tools.
  • Familiarity with the commercial roofing or building materials industry preferred.
  • Experience supporting lead generation and sales enablement initiatives.
  • Strong organizational, project management, and problem-solving skills.
  • Ability to balance strategic thinking with hands-on execution.
  • Ability to act in a professional manner with employees and customers.
  • Ability to demonstrate a positive attitude and sound judgment.
  • Strong presentation and delivery skills.
  • Strong PC skills, including proficiency with Microsoft Office Suite.
OMG logo

About OMG

Sourced by ZipRecruiter

Industry

Commercial banking and manufacturing

Company size

501 - 1,000 Employees

Headquarters location

Springfield, MA, US

Year founded

1981

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