... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
New
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
New
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
Housekeeping Supervisor
Lexington, KY · On-site
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
Housekeeping Supervisor
Lexington, KY · On-site
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
Housekeeping
Louisville, KY · On-site
$12.75 - $16.50/hr
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
Housekeeping
Louisville, KY · On-site
$12.75 - $16.50/hr
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
Exposed to dirt, grease, dust, noise and other elements within the work environment. * Prolonged ... race, color, religion, age, sex, national origin, disability status, genetics, protected veteran ...
Exposed to dirt, grease, dust, noise and other elements within the work environment. * Prolonged ... race, color, religion, age, sex, national origin, disability status, genetics, protected veteran ...
Tri Axle Dump Truck Driver
Grand Rivers, KY · On-site
$24.36/hr
Operate Tri-axle Dump Trucks to transport various materials (such as asphalt rock, sand, dirt, etc ... race, color, religion, sex, gender, pregnancy, age, national origin, disability status, genetic ...
Quick apply
Tri Axle Dump Truck Driver
Grand Rivers, KY · On-site
$24.36/hr
Operate Tri-axle Dump Trucks to transport various materials (such as asphalt rock, sand, dirt, etc ... race, color, religion, sex, gender, pregnancy, age, national origin, disability status, genetic ...
$13 - $16.75/hr
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
$13 - $16.75/hr
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
$74K - $100K/yr
... dirt operations, excavation, fine grading, and GPS grade control systems. This role requires ... All qualified applicants will receive consideration for employment without regard to race, color ...
$74K - $100K/yr
... dirt operations, excavation, fine grading, and GPS grade control systems. This role requires ... All qualified applicants will receive consideration for employment without regard to race, color ...
$13 - $16.75/hr
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
$13 - $16.75/hr
Remove dirt, dust, and food from walls, mirrors, windows, light fixtures, towel bars, and ... All qualified applicants will receive consideration for employment without regard to race, color ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... fumes, dirt and dust for extended periods. "Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin, sexual orientation, age ...
... dirt and dust for extended periods. Equal Opportunity Employment Statement: Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin ...
... dirt and dust for extended periods. Equal Opportunity Employment Statement: Unifi is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national, origin ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
... racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for ...
Dirt Racing information
See Kentucky salary details
$11.27 - $12.62
3% of jobs
$12.62 - $13.97
9% of jobs
$14.90 is the 25th percentile. Wages below this are outliers.
$13.97 - $15.32
19% of jobs
$15.32 - $16.66
16% of jobs
The median wage is $16.95 / hr.
$16.66 - $18.01
15% of jobs
$18.01 - $19.36
10% of jobs
$19.83 is the 75th percentile. Wages above this are outliers.
$19.36 - $20.71
11% of jobs
$20.71 - $22.05
6% of jobs
$22.05 - $23.40
5% of jobs
$23.40 - $24.75
3% of jobs
$24.75 - $26.10
3% of jobs
$11
$18
$26
How much do dirt racing jobs pay per hour?
As of Sep 14, 2026, the average hourly pay for dirt racing in Kentucky is $18.43, according to ZipRecruiter salary data. Most workers in this role earn between $15.05 and $20.48 per hour, depending on experience, location, and employer.
What is a dirt racing job?
A Dirt Racing job involves working in various roles related to off-road and dirt track racing, such as driver, mechanic, crew member, or track official. Responsibilities may include vehicle maintenance, race preparation, track maintenance, and ensuring safety standards. Some positions require technical expertise in engines, suspension systems, or race strategy. Dirt racing jobs can be found in different forms of motorsports, including sprint cars, motocross, and off-road truck racing. Passion for racing and hands-on mechanical skills are often key attributes for success in this field.
What does a typical race day look like for a dirt racing professional?
A typical race day in dirt racing involves early arrival to the track for vehicle inspection, driver briefing, and track condition assessment. Drivers work closely with their crew to fine-tune the car setup based on weather and surface conditions, followed by practice laps and qualifying races. The main event features intense, high-speed competition on varied terrain requiring rapid strategy decisions and constant communication with the team. Post-race activities include performance review, debriefs with engineers and crew, and vehicle maintenance. This fast-paced environment demands adaptability, resilience, and strong collaboration skills to handle the pressures and challenges unique to dirt track racing.
What are the key skills and qualifications needed to thrive in the dirt racing position, and why are they important?
To excel in dirt racing, you need advanced driving skills, a deep understanding of vehicle dynamics, and experience with racing regulations, typically gained through professional driver training and hands-on racing experience. Familiarity with racing telemetry systems, vehicle setup tools, and safety certifications such as a competition racing license is crucial. Strong teamwork, quick decision-making, and mental resilience help drivers work effectively with their pit crews and maintain focus during intense races. These capabilities are essential for maximizing performance on unpredictable dirt tracks, ensuring safety, and achieving consistent results in a demanding motorsport environment.
What are popular job titles related to Dirt Racing jobs in Kentucky?
For Dirt Racing jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Dirt Racing jobs in Kentucky look for?
The top searched job categories for Dirt Racing jobs in Kentucky are:
Senior Director, Brand Marketing
Louisville, KY • On-site
Churchill Downs Incorporated
Full-time
Posted 11 days ago
Job description
Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility . www.ChurchillDowns.com.
JOB SUMMARY
The Senior Director, Brand Marketing is the senior brand steward for Churchill Downs Racetrack and the Kentucky Derby, responsible for setting brand strategy and translating it into a distinctive, premium, and culturally relevant guest experience.
This role leads brand strategy, identity and standards, on-track brand and guest experience, public relations, and earned media. The Sr. Director partners across the organization to protect the heritage and equity of these iconic brands while strengthening their relevance with current and future audiences.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Strategy & Stewardship
- Define and continually evolve brand strategy, positioning, architecture, and long-range ambition for Churchill Downs Racetrack and the Kentucky Derby.
- Serve as senior steward of both brands, protecting their heritage and intellectual property while ensuring they remain premium, modern, and relevant.
- Translate brand strategy into clear annual priorities, briefs, guidelines, and decision frameworks for internal teams, agencies, and partners.
- Set and enforce brand standards, identity systems, naming conventions, and approval processes.
- Guide annual Kentucky Derby identity development, brand extensions, and major creative platforms.
Brand & Guest Experience
- Own the holistic on-track brand and guest experience across Derby Week, race meets, and year-round events.
- Lead development of the guest-experience vision across environment, wayfinding, signage, service moments, entertainment, programming, traditions, visual identity, and other customer-facing touchpoints.
- Bring the voice of the consumer into brand and experience decisions through research, cultural intelligence, competitive review, guest feedback, and marketplace trends.
- Collaborate across departments to ensure guest touchpoints consistently reflect the intended brand promise.
Public Relations & Earned Media
- Lead public relations and earned media strategy for Churchill Downs Racetrack and the Kentucky Derby across lifestyle, business, culture, sports, entertainment, and major-event storytelling.
- Build and maintain high-value relationships with local, regional, national, and international media.
- Develop proactive communications and compelling story angles that expand positive coverage and cultural relevance.
- Direct major announcements, executive communications, press tours, media-center experiences, on-site media access, filming requests, and reputation-sensitive communications.
- Establish and monitor goals for brand health, share of voice, quality of coverage, sentiment, earned-media impact, and guest-experience outcomes.
Brand Partnerships & Collaboration
- Collaborate with Partnerships & Licensing to evaluate brand fit, protect brand equity, and support appropriate partner collaborations, licensed products, and brand extensions.
- Align Marketing, Operations, Guest Services, Racing, Ticketing, Partnerships, Licensing, Legal, Food & Beverage, and external partners around brand and guest-experience priorities.
- Provide brand direction and standards to digital marketing, social, performance marketing, and paid media teams while maintaining clear functional ownership boundaries.
Leadership & Management
- Lead and develop team members responsible for Brand, Public Relations, Earned Media, and Brand Experience.
- Direct brand strategy, creative, public relations, experiential, research, and related agency partners.
- Manage applicable budgets, agencies, consultants, vendors, and workstreams with clear expectations and accountability.
- Perform other duties as assigned.
REGULATORY
- Comply with all applicable Churchill Downs Racetrack policies, procedures, safety requirements, and regulatory standards.
- Maintain appropriate confidentiality and exercise sound judgment when handling sensitive brand, media, business, and reputation-related matters.
EDUCATION AND EXPERIENCE
- Bachelor's degree in Marketing, Brand Strategy, Communications, Public Relations, Business, or a related field; advanced degree preferred.
- Ten (10) or more years of progressive brand leadership experience in sports, entertainment, hospitality, luxury, consumer, or major live-event environments.
- Demonstrated experience setting strategy for a high-profile brand and translating it into a differentiated physical guest or customer experience.
- Significant experience leading public relations and earned media programs with local, national, and international reach.
- Experience guiding senior executives and cross-functional teams through high-visibility brand decisions and complex live-event environments.
REQUIRED SKILLS AND ABILITIES
- Strategic brand leader with strong knowledge of premium positioning, brand architecture, identity systems, experiential design, guest journeys, and cultural storytelling.
- Exceptional editorial judgment with the ability to develop clear, relevant, and newsworthy narratives.
- Strong executive presence, communication, writing, presentation, influence, and facilitation skills.
- Consumer- and insight-driven with the ability to translate research, analytics, trends, and feedback into strategic decisions.
- Collaborative leader capable of aligning diverse internal teams, agencies, and external partners.
- Strong financial, agency, vendor, and project management capabilities.
- Calm, decisive, and solutions-oriented in a dynamic, high-pressure live-event environment.
- Ability to work flexible hours, including nights, weekends, holidays, and extended hours during Derby Week and racing seasons.
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
This work is performed throughout Churchill Downs Racetrack. The employee will be required to sit for extended periods of time and may also be required to stand, walk, use hands to reach, handle or feel objects, tools or controls, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, and talk or hear.
The employee may occasionally be required to lift up to 20 pounds and may be required to work nights, weekends, holidays, and extended hours. Some work areas may be noisy and subject to changing weather conditions.
Churchill Downs Racetrack spans 175 acres and more than 1.5 million square feet under roof. The physical demands described are representative of those required to successfully perform the essential functions of this position. Reasonable accommodations may be made for qualified individuals.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.