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Director Sephora Marketing Jobs (NOW HIRING)

Patrick Ta Beauty

Director, Retail Marketing

West Hollywood, CA · On-site

$150K - $165K/yr

  • Medical

  • Retirement

  • PTO

... Director of Trade/Retail Marketing to lead and drive the execution of our omnichannel retail ... Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among ...

Sephora

Marketing Manager, Email & Direct Mail

San Francisco, CA · Hybrid

$117K - $131K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Your Role at Sephora: Ready for a career glow up? As Marketing Manager, Email & Direct Mail , you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of ...

Sephora

Marketing Manager, Email & Direct Mail

San Francisco, CA · On-site

$117K - $131K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Your Role at Sephora: Ready for a career glow up? As Marketing Manager, Email & Direct Mail , you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of ...

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Director Sephora Marketing information

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$41K

$105.9K

$220K

How much do director sephora marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for director sephora marketing in the United States is $105,884.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $131,000.00 per year, depending on experience, location, and employer.

What does a director Sephora marketing do?

A Director of Sephora Marketing leads the development and execution of marketing strategies to promote Sephora’s brand, products, and customer experiences. This role involves overseeing marketing campaigns, managing teams, and collaborating with other departments to drive sales and brand awareness. The Director analyzes market trends, consumer data, and competitive activity to create effective marketing plans. Additionally, they are responsible for budgeting, performance measurement, and ensuring that all marketing efforts align with Sephora’s brand values and business goals.

What are the key skills and qualifications needed to thrive as a director Sephora marketing?

To thrive as a Director of Sephora Marketing, you need expertise in brand strategy, digital marketing, analytics, and a proven track record in retail or beauty industry marketing leadership, often supported by a bachelor’s or master’s degree in marketing or business. Familiarity with marketing automation platforms, CRM systems, data analytics tools, and social media management suites is typically required. Outstanding leadership, strong communication, creativity, and the ability to collaborate across departments are crucial soft skills for this role. These skills ensure effective brand positioning, drive sales growth, and foster innovative campaigns in a fast-paced, competitive beauty market.

What are some common challenges faced by a director Sephora marketing, and how can they be addressed?

A Director of Sephora Marketing often navigates challenges such as staying ahead of rapidly changing beauty trends, coordinating cross-functional campaigns, and ensuring brand consistency across digital and in-store channels. Balancing innovative, data-driven strategies with customer-centric approaches is essential, as is adapting to evolving consumer preferences. Success in this role requires strong leadership, agile decision-making, and close collaboration with merchandising, creative, and digital teams to execute cohesive marketing initiatives.
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Director Sephora Marketing jobs near you
Infographic showing various Director Sephora Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $105,884 per year, or $50.9 per hour.

Director, Retail Marketing

Patrick Ta Beauty

West Hollywood, CA • On-site

Full-time

Medical, Retirement, PTO

Re-posted 19 days ago

Job description

ABOUT THE ROLE
Patrick Ta Beauty is looking for a skilled and experienced Director of Trade/Retail Marketing to lead and drive the execution of our omnichannel retail strategies across key partners, most notably Sephora, domestically and internationally. This role will own the full trade marketing ecosystem, ensuring every launch, campaign, visual merchandising expression and in-store activation maximizes brand visibility, drives velocity, elevates the equity of the brand and enhances the consumer experience.
The ideal candidate brings deep knowledge of prestige beauty retail, is highly collaborative, and thrives in a fast-paced, entrepreneurial environment. This role will partner closely with Sales, Field, Education, Creative, and Operations to build best-in-class retail strategies that support brand goals across all regions and channels. This role will report to the CMO and will be a key member of the brand marketing team.
ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan.The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all - creating luxurious, easy-to-use formulas designed for bothprofessionals and everyday beauty lovers. The brand is built on intentional innovation, focusing onproducts that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winningduoblushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries withpro-inspired innovation that meets consumer-friendly functionality.
ROLES & RESPONSIBILITIES
Retail & Channel Strategy
  • An integral part of the annual marketing plan, will develop and execute annual trade marketing strategies across Sephora and key retail partners, ensuring alignment to brand, sales, and category objectives.
  • Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight. Key programs include animations, campaigns, sampling, retailer multi-branded campaigns, exclusives, and seasonal stories.
  • Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth.
  • Ensure consistency of brand identity across in-store, .com, app, sampling, and CRM touchpoints.

Launch Planning & Campaign Execution
  • Lead all go-to-market planning for product launches at Sephora and international retail partners that align with brand strategy, program goals and budget requirements.
  • Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, Education and Sales. Responsible for releasing toolkits to local markets for every launch and core activation.
  • In partnership with Sales, develop compelling retail activation strategies including gondola updates, endcaps, sampling initiatives, Sephora Savings Event exposure, influencer amplification, and Sephora-led campaigns.
  • Track, optimize and report performance of promotional moments such as animations, storytelling opportunities, and omni-channel campaigns with retail partners.

Retailer Relationship Management
  • Serve as the primary marketing contact for Sephora marketing teams.
  • Build strong cross-functional relationships to secure incremental placements, priority pushes, and co-op marketing opportunities.
  • Manage retailer co-op budgets, performance reporting, and ROI optimization.
  • In collaboration with Sales team, responsible for providing retail partners with timely information on all calendarized programs and how marketing programming will support.
  • Lead the development of brand presentations for retailer meetings, as well as regional and strategy meetings on an as-needed basis.

Analytics, Insights & Business Performance
  • Evaluate sales results, sampling ROI, and campaign performance by retailer to inform future strategies.
  • Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
  • Build performance recaps and present strategic recommendations to leadership.

Digital, E-Commerce & CRM Support
  • Ensure full omni-channel alignment across Sephora.com, PDP strategy, app, paid media, landing pages, and CRM communication.
  • Partner with e-commerce teams to optimize conversions through enhanced content, SEO-optimized copy, reviews strategy, shade finders, and launch merchandising.
  • Support DTC with retail-aligned messaging when relevant.

Sampling, Education & In-Store Experience
  • Lead retailer sampling strategy, including Smart Sampling, Beauty Offers, and targeted programs.
  • Partner with Education to ensure training strategies align with retail priorities and support launch execution.
  • Collaborate with VM on gondola updates, endcap refreshes, planogram optimization, and seasonal storytelling.

WE THINK YOU'LL BE A GREAT FIT IF...
  • You're a leader & a creative problem solver. You possess strong creativity and apply out of the box thinking to the work you do. You have a credible and knowledgeable point of view and can get others motivated and onboard.
  • You're a strong communicator & relationship builder. You have a reputation for being a collaborative team player, bringing others on the journey and building alongside them. You foster relationships through dependability, accountability and mutual respect.
  • You're driven & resourceful. You are a self-motivator with the ability to work onmultiple projects, manage several partners (internal and external) and you meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
  • You're analytical & have an ROI mindset. Your work drives brand perception while also driving sales. You understand financial levers, and the impact of decisions on internal resources and operational activities that you're involved with.
  • You're deeply knowledgeable about beauty retail. You love beauty and stay on top of the latest trends in our industry, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what's driving trend and how that applies to the retail and omnichannel environment.

PROFESSIONAL QUALIFICATIONS
REQUIRED
  • 7-10 years of trade/retail marketing experience, with strong exposure to Sephora
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Deep understanding of the Sephora ecosystem, including marketing programs, merchandising systems, campaign structures, co-op, and omni-channel behaviors.
  • Strong analytical skills with experience interpreting retail data, POS reporting, and campaign KPIs.
  • Proven ability to lead cross-functional teams and influence without authority.
  • Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously.
  • Strong communication skills and ability to present to internal and retailer leadership.
  • Hands-on, proactive, solutions-oriented mindset with a passion for prestige beauty.
  • Ability to manage multiple market needs simultaneously, balancing global consistency with regional relevance.
PREFERRED
  • Experience working directly with Sephora Marketing, Merchandising, VM, and DTC teams.
  • Experience building or scaling trade marketing functions within a high-growth beauty brand.
  • Strong understanding of digital retail levers: SEO, PDP optimization, CRM, reviews, app merchandising, and paid media.

WHAT WE OFFER
  • Bonus Opportunity
  • Health Benefits
  • 401 (k) With a Company Match
  • Product Discount Program
  • Flexibility & Wellness Stipend
  • Paid Leave Programs
  • Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization
Salary Range Opportunity:
  • The hiring range for this role is $150,000 - 165,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.

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