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Director Of Monetization Jobs in Michigan (NOW HIRING)

Pwc

Salesforce CPQ/Revenue Cloud Director

Detroit, MI · On-site

$155K - $410K/yr

... of monetization models: transactional, recurring, consumption-based, subscription, and project ... At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship ...

Pwc

Salesforce CPQ/Revenue Cloud Director

Grand Rapids, MI · On-site

$155K - $410K/yr

... of monetization models: transactional, recurring, consumption-based, subscription, and project ... At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship ...

Whirlpool

Patent Counsel

Benton Harbor, MI · On-site

S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful ... This position reports through the law department to the Legal Director, Patents & Intellectual ...

Whirlpool, Inc.

Patent Counsel

Benton Harbor, MI · On-site

$150 - $200/hr

S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful ... This position reports through the law department to the Legal Director, Patents & Intellectual ...

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$23.3K

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How much do director of monetization jobs pay per year?

As of Sep 7, 2026, the average yearly pay for director of monetization in Michigan is $121,834.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,865.00 and $156,753.00 per year, depending on experience, location, and employer.

What is a director of monetization?

A Director of Monetization is responsible for developing and executing strategies to maximize revenue from a company's products or services. They analyze user behavior, pricing models, and market trends to identify opportunities for growth. This role often collaborates with product, marketing, and data teams to optimize revenue streams while maintaining a positive user experience. Key responsibilities include A/B testing, implementing pricing strategies, and overseeing ad or subscription models.

What are the key skills and qualifications needed to thrive as a director of monetization?

To thrive as a Director Of Monetization, you need expertise in revenue strategy, data analysis, and product management, typically backed by a degree in business, finance, or a related field. Familiarity with analytics software (such as Google Analytics or Tableau), A/B testing platforms, and CRM systems is commonly required. Strong leadership, cross-functional collaboration, and communication skills are crucial to drive results and influence teams across the organization. These competencies are vital for optimizing revenue growth while aligning monetization initiatives with broader business objectives.

What are some typical challenges faced by a director of monetization, and how are they addressed on the job?

Directors Of Monetization often navigate the challenge of maximizing revenue without compromising user experience or long-term product value. They must balance stakeholder interests across product, marketing, and finance teams, requiring nuanced negotiation and decision-making. Staying ahead of changing market trends and evolving customer behaviors also demands proactive data analysis and agile strategy adjustments. Successful directors address these challenges through close collaboration, iterative testing, and continuous communication to ensure monetization strategies deliver sustained results.

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For Director Of Monetization jobs in Michigan, the most frequently searched job titles are:

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Director Of Monetization jobs near you
Infographic showing various Director Of Monetization job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $121,834 per year, or $58.6 per hour.

Director of Lifecycle Marketing

Truly Free Home

Williamsburg, MI • On-site

$120K - $150K/yr

Full-time

Re-posted 10 days ago

Key responsibilities

  • Own and deliver 30-40%+ of total company revenue through lifecycle channels by building and executing a high-frequency, high-conversion campaign calendar.

  • Architect and optimize end-to-end customer journeys including acquisition, conversion, post-purchase monetization, replenishment, subscription upsell, and reactivation.

  • Lead direct-response messaging strategy across Email and SMS, developing offer frameworks, promotional hooks, and urgency tactics to drive revenue, conversion, or retention.

Job description

Director of Lifecycle Marketing (Email & SMS - Direct Response)
Department: Marketing
** 2 Positions, one with Truly Free Home and the other with our sister company TrulyFree.com (Marketplace)
Reports to: CMO for Truly Free Home, Executive Director of Marketing for TrulyFree.com
Location: Remote
Employment Type: Full-time
Compensation: Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)
About Us
Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion. Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.
TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products. For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.
Position Overview
We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing. You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.
You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.
This role requires a true operator-someone who can:
  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy

Core Ownership Areas
1. Revenue Ownership (Email + SMS)
  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion

2. Lifecycle & Subscription Strategy
  • Architect and continuously optimize end-to-end customer journeys, including:
    • Acquisition nurture
    • Conversion flows
    • Post-purchase monetization
    • Replenishment & subscription upsell
    • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV

3. Messaging, Copy & Offer Strategy
  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
  • Develop and refine:
    • Offer frameworks
    • Promotional hooks
    • Urgency and conversion tactics
  • Maintain balance between brand integrity and aggressive performance marketing

4. Data, Reporting & Feedback Loop
  • Own reporting and performance analysis across lifecycle channels:
    • Revenue per send / per subscriber
    • Contribution to total revenue
    • Conversion rates, AOV, LTV, churn
  • Build a closed-loop feedback system:
    • Insights → Hypothesis → Test → Scale
  • Use data to inform:
    • Campaign cadence
    • Offer selection Segmentation strategy
  • Develop a predictable, repeatable system for revenue generation and optimization

5. Operating System & Process Development
  • Build and maintain a scalable lifecycle marketing operating system, including:
    • Campaign planning cadence
    • Testing frameworks
    • Performance review cycles
  • Establish clear processes for ongoing optimization and iteration
  • Ensure lifecycle is a data-forward, continuously improving retention engine

Key Requirements
  • 6-10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
  • Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
  • Demonstrated success driving 30%+ of company revenue from Email/SMS
  • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
  • Strong background in direct response marketing (copy, offers, conversion strategy)
  • Experience owning subscription performance and retention optimization
  • Strong technical fluency:
    • Deliverability best practices
    • Data flows, tracking, and integrations
  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)

What Success Looks Like
  • Email and SMS consistently drive 30-40%+ of total revenue
  • A high-output, high-performing campaign engine running weekly
  • Measurable improvements in:
    • Subscription conversion and rebill rates
    • Retention and LTV
  • Strong inbox placement and deliverability health across all sends
  • A clear, scalable lifecycle operating system that produces predictable results
  • Continuous testing culture with clear performance insights driving decisions

Compensation & Incentives
  • Competitive base salary
  • Performance bonus tied directly to:
    • Email/SMS revenue contribution
    • Subscription growth and retention metrics

Apply