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Director Of Marketing Operations Jobs in Rochester, MI

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Director Of Marketing Operations information

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$36.8K

$101K

$167.5K

How much do director of marketing operations jobs pay per year?

As of Sep 2, 2026, the average yearly pay for director of marketing operations in Rochester, MI is $101,002.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,400.00 and $129,800.00 per year, depending on experience, location, and employer.

What is a director of marketing operations?

A Director of Marketing Operations is a senior professional responsible for overseeing the processes, technology, and analytics that support a marketing department’s effectiveness. They manage marketing budgets, campaign performance, data analysis, and ensure marketing strategies are executed efficiently. This role often involves coordinating between different teams, optimizing workflow, and implementing tools to improve marketing outcomes. Their goal is to drive operational excellence and maximize the return on marketing investments.

What are the key skills and qualifications needed to thrive as a director of marketing operations?

To excel as a Director of Marketing Operations, you need expertise in marketing strategy, analytics, process optimization, and team leadership, often backed by a bachelor's or master's degree in marketing or business. Familiarity with marketing automation platforms, CRM systems, data analytics tools, and project management software is typically required. Strong communication, problem-solving, and cross-functional collaboration skills set top performers apart in this role. These abilities ensure marketing initiatives are efficient, data-driven, and aligned with overall business objectives, driving organizational growth.

What are some common challenges faced by a director of marketing operations, and how can they be addressed?

A Director of Marketing Operations often navigates challenges such as aligning cross-functional teams, managing complex marketing technology stacks, and ensuring data accuracy for campaign measurement. Addressing these requires strong communication skills, establishing clear processes, and fostering collaboration between marketing, sales, and IT departments. Regular training on new tools, developing standardized reporting procedures, and maintaining open lines of communication can help streamline operations and drive better marketing outcomes.

What is the difference between Director Of Marketing Operations vs Marketing Manager?

AspectDirector Of Marketing OperationsMarketing Manager
ResponsibilitiesOversees marketing processes, technology, and data analytics to optimize campaigns and operations.Executes marketing campaigns, manages teams, and handles day-to-day marketing activities.
Required SkillsStrategic planning, data analysis, marketing technology, leadershipCampaign management, communication, project coordination
Work EnvironmentHigh-level strategic setting, cross-department collaborationOperational execution, team management
Common UsageUsed in larger organizations focusing on marketing efficiency and technologyUsed across various industries for campaign execution and team leadership

The main difference between a Director Of Marketing Operations and a Marketing Manager lies in scope and focus. The Director oversees strategic processes, technology, and analytics to improve marketing efficiency, while the Marketing Manager handles daily campaign execution and team management. Both roles require strong marketing knowledge, but the Director's role is more strategic and technology-driven.

How much does a director of marketing operations get paid?

The average salary for a director of marketing operations typically ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Senior roles may include bonuses, stock options, and other benefits, and strong skills in data analysis and marketing automation tools are often required.

What are popular job titles related to Director Of Marketing Operations jobs in Rochester, MI?

For Director Of Marketing Operations jobs in Rochester, MI, the most frequently searched job titles are:

What job categories do people searching Director Of Marketing Operations jobs in Rochester, MI look for?

The top searched job categories for Director Of Marketing Operations jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Director Of Marketing Operations jobs?

Cities near Rochester, MI with the most Director Of Marketing Operations job openings:

Infographic showing various Director Of Marketing Operations job openings in Rochester, MI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $101,002 per year, or $48.6 per hour.

Director of Operations - Metro Detroit

JETSET Pilates

Bloomfield Hills, MI

Full-time

Posted 15 days ago


Job description

JETSET Pilates is where high-energy movement meets modern luxury. Rooted in Miami and expanding across Metro Detroit, our studios deliver a 50-minute, full-body, high-intensity Pilates experience in a sleek, elevated environment designed to feel like a first-class escape.

Every detail-from expert instruction and DJ-curated playlists to premium equipment and the studio atmosphere-is intentionally designed to inspire results, confidence, and community.

About the Role

We're looking for an exceptional Director of Operations to lead and scale JETSET Pilates studios across Metro Detroit.

This multi-unit leadership role will oversee multiple studio locations, with responsibility for operational performance, General Manager leadership and development, studio growth, and the successful execution of new studio openings.

As Director of Operations, you will ensure each studio operates at the highest level of performance, consistency, and client experience while building the systems, leadership, and accountability needed to support continued growth.

This is a high-impact role for a hands-on, results-driven leader who thrives in a fast-paced environment and is energized by developing people, improving performance, and building a best-in-class multi-unit fitness operation.

What You'll Do
Multi-Unit Performance & Operations
  • Own operational performance across all studio locations, with a focus on revenue, membership growth, utilization, retention, lead conversion, labor efficiency, and profitability.

  • Establish clear performance expectations and maintain a consistent operating cadence across all locations.

  • Analyze studio KPIs and business trends to identify opportunities, address performance gaps, and develop actionable strategies for improvement.

  • Ensure consistent execution of JETSET operating procedures, systems, policies, and brand standards across every location.

  • Proactively identify and resolve operational challenges to support smooth and efficient day-to-day studio operations.

Leadership & Team Development
  • Lead, coach, and manage General Managers, creating a high-performing and accountable studio leadership team.

  • Set clear expectations for General Managers and regularly evaluate performance against studio goals, KPIs, and operational standards.

  • Develop General Managers as business leaders, strengthening their ability to manage their teams, drive sales, improve retention, and take ownership of studio performance.

  • Partner with General Managers on staffing strategy, hiring, onboarding, training, performance management, and team development.

  • Build a strong leadership pipeline to support future studio growth and expansion.

  • Foster a positive, performance-driven culture rooted in accountability, communication, collaboration, and the JETSET brand.

Sales, Membership & Client Experience
  • Drive studio-level sales execution to support membership growth, lead conversion, retention, and overall revenue goals.

  • Hold studio leadership accountable for consistent lead management, follow-up, sales activity, and conversion.

  • Identify opportunities to strengthen the client journey and increase long-term engagement and retention.

  • Ensure every studio consistently delivers an elevated client experience aligned with JETSET's premium brand standards.

  • Partner with studio leadership to recognize trends in client feedback and implement solutions that strengthen the overall experience.

New Studio Openings & Growth
  • Lead the operational execution of new studio openings across Metro Detroit.

  • Partner with ownership and JETSET HQ teams throughout the pre-opening process to ensure operational readiness and alignment with brand standards.

  • Oversee hiring, onboarding, training, presales readiness, staffing, and operational launch preparation for new locations.

  • Support new studios through opening and stabilization, ensuring a strong transition into ongoing operations.

  • Partner with ownership on expansion strategy and provide operational insight into future locations, staffing needs, infrastructure, and market growth.

Marketing & Local Community Growth
  • Collaborate with ownership, General Managers, and marketing partners to execute local marketing strategies that drive awareness, leads, memberships, and community engagement.

  • Support pre-opening marketing and presales initiatives for new studios.

  • Ensure studio teams consistently execute local grassroots marketing, partnerships, events, and community-building initiatives.

  • Identify opportunities to strengthen JETSET's presence and reputation within each local market.

Facilities & Operational Excellence
  • Oversee facilities, equipment, and vendor management across locations to maintain safe, clean, premium studio environments.

  • Ensure operational issues are addressed quickly and effectively with minimal disruption to the client experience.

  • Maintain appropriate staffing levels and team structures across locations while balancing operational needs and labor efficiency.

  • Implement and maintain SOPs, reporting tools, and scalable systems that create consistency across the organization.

What We're Looking For
  • Proven multi-unit leadership experience in boutique fitness, hospitality, retail, wellness, or another high-touch consumer-facing business.

  • Experience directly managing and developing General Managers or other location-level leaders.

  • Experience opening new locations and/or leading multi-site operational rollouts.

  • Demonstrated ability to drive revenue, sales performance, operational efficiency, and team accountability.

  • Strong understanding of KPIs with the ability to analyze performance, identify trends, and translate data into action.

  • Exceptional leadership and coaching skills with a track record of building high-performing teams.

  • Highly organized and detail-oriented, with the ability to manage multiple priorities across several locations.

  • Strong problem-solving skills and the ability to make sound decisions in a fast-paced, high-growth environment.

  • Clear, confident communicator with a polished and professional presence.

  • High ownership mentality with a strong sense of accountability and follow-through.

  • Tech-savvy and comfortable working with POS and studio management systems, reporting tools, and standard business software; Mindbody experience preferred.

  • Passion for health, fitness, hospitality, and delivering an exceptional client experience.

  • Flexible availability, including some early mornings, evenings, and weekends as needed to support studio operations, events, and new openings.

  • Ability and willingness to travel between studio locations and support new openings as needed.

  • Enthusiasm for JETSET Pilates and commitment to representing the brand at the highest level.

About This Opportunity
This is an opportunity to play a meaningful leadership role in the continued growth of JETSET Pilates across Metro Detroit. The Director of Operations will help shape how our studios operate, how our leaders develop, and how we consistently deliver the elevated experience our clients expect as we continue to scale.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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