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Director Of Brand Jobs in Rochester, NY (NOW HIRING)

Cooper Companies

Associate Brand Manager

Victor, NY · Hybrid

$98K - $131K/yr

... direct authority. For U.S. locations that require disclosure of compensation, the starting base pay ... Manage brand positioning, claims, and messaging to ensure alignment with strategic objectives.

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All JobsOf Brand JobsDirector Of Brand JobsDirector Of Brand Jobs in Rochester, NY

Director Of Brand information

See Rochester, NY salary details

$38.5K

$134.3K

$215.1K

How much do director of brand jobs pay per year?

As of Sep 6, 2026, the average yearly pay for director of brand in Rochester, NY is $134,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,900.00 and $182,000.00 per year, depending on experience, location, and employer.

What does a director of brand do?

A Director of Brand is responsible for overseeing and guiding the overall brand strategy of a company. They ensure that all marketing, communications, and product initiatives align with the brand's identity and values. This role involves market research, brand positioning, and working closely with various teams to maintain a consistent message across all channels. They also monitor brand performance and make adjustments to improve brand perception and business outcomes.

What are the key skills and qualifications needed to thrive as a director of brand?

To thrive as a Director of Brand, you need expertise in brand strategy, marketing, and consumer behavior, typically supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with branding tools, digital marketing platforms, analytics software, and project management systems is essential. Strong leadership, creativity, and excellent communication skills help you inspire teams and maintain a cohesive brand voice. These abilities ensure the brand remains competitive, resonates with target audiences, and achieves long-term business growth.

How does a director of brand typically collaborate with cross-functional teams to ensure brand consistency?

A Director of Brand works closely with marketing, product, sales, and creative teams to ensure that all internal and external communications align with the brand's identity and values. They often lead regular strategy meetings, provide brand guidelines, and review major campaigns or materials before launch. Successful Directors of Brand serve as the central point of contact for brand-related decisions, facilitating feedback and ensuring cohesive messaging across all channels. This collaborative approach helps maintain a unified brand voice and strengthens the company's presence in the market.

How do you become a director of brand?

To become a director of brand, candidates typically need several years of experience in marketing, branding, or related fields, along with strong leadership and strategic planning skills. A bachelor's degree in marketing, business, or a related area is usually required, and many professionals pursue an MBA or relevant certifications to advance. Building a portfolio of successful branding campaigns and gaining experience in managerial roles can help achieve this senior position.

How much do directors of brand get paid?

The salary for a Director of Brand typically ranges from $100,000 to $180,000 annually, depending on factors such as industry, company size, location, and experience. Senior directors or those in large organizations may earn higher compensation, often including bonuses and stock options. Strong leadership, branding expertise, and strategic skills are essential for this role.

How much does a director of brand make in the US?

A Director of Brand in the US typically earns between $100,000 and $180,000 annually, with the median salary around $130,000. Compensation varies based on experience, industry, company size, and location, and may include bonuses and stock options.

What job categories do people searching Director Of Brand jobs in Rochester, NY look for?

The top searched job categories for Director Of Brand jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Director Of Brand jobs?

Cities near Rochester, NY with the most Director Of Brand job openings:

Director Of Brand jobs near you
Infographic showing various Director Of Brand job openings in Rochester, NY as of August 2026, with employment types broken down into 74% Full Time, 23% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $134,252 per year, or $64.5 per hour.

Director of Marketing & Communications

Girl Scouts of Western New York Inc

Rochester, NY • On-site

$62K - $65K/yr

Full-time

Posted 13 days ago

Key responsibilities

  • Develop and manage a comprehensive annual marketing calendar aligned with organizational goals and cultural moments.

  • Plan and execute internal and external marketing campaigns across multiple channels, including email, social media, and advertising platforms.

  • Oversee the creation and maintenance of digital and print materials, ensuring brand standards and messaging consistency.

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).