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Director Media Relations Jobs in Raleigh, NC (NOW HIRING)

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VP Marketing and Communications

Durham, NC · On-site

Oversee proactive communications, marketing, and media relations strategies addressing targeted ... for direct reports in the last three years. * Hands on experience with CRM and SEO tools like ...

NCSU

Employer Relations Coordinator

Raleigh, NC · On-site

Reporting to the Director of Employer Relations, the Coordinator plays a pivotal role in fostering ... Support marketing, communications, and social media efforts related to employer engagement events.

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Director Media Relations information

See Raleigh, NC salary details

$43.3K

$85.9K

$115.7K

How much do director media relations jobs pay per year?

As of Aug 19, 2026, the average yearly pay for director media relations in Raleigh, NC is $85,935.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,000.00 and $109,400.00 per year, depending on experience, location, and employer.

What does a director of media relations do?

A Director of Media Relations is responsible for managing an organization's communication with the media. They develop strategies to promote positive coverage, handle press inquiries, and serve as the primary spokesperson. Their duties often include crafting press releases, organizing press conferences, and building relationships with journalists. By shaping public perception and ensuring accurate media representation, they play a key role in maintaining and enhancing the organization's reputation.

What are the key skills and qualifications needed to thrive as a director of media relations?

To thrive as a Director of Media Relations, you need expertise in strategic communications, public relations, and media strategy, typically supported by a bachelor’s or master’s degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and content management systems is often required. Exceptional interpersonal skills, crisis management ability, and persuasive writing make someone stand out in this position. These skills ensure effective brand representation, strong media relationships, and proactive management of public perception.

What are some common challenges faced by a director of media relations, and how can they be addressed?

A Director of Media Relations often faces challenges such as managing crisis communications, balancing multiple stakeholder interests, and maintaining consistent messaging across various platforms. Successfully navigating these situations requires strong strategic planning, excellent interpersonal skills, and the ability to remain calm under pressure. Proactive media training for spokespeople, establishing clear communication protocols, and building robust relationships with key media contacts can help address these challenges and ensure positive outcomes for the organization.

What are the most commonly searched types of Media Relations jobs in Raleigh, NC?

The most popular types of Media Relations jobs in Raleigh, NC are:

What are popular job titles related to Director Media Relations jobs in Raleigh, NC?

For Director Media Relations jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Director Media Relations jobs in Raleigh, NC look for?

The top searched job categories for Director Media Relations jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Director Media Relations jobs?

Cities near Raleigh, NC with the most Director Media Relations job openings:

Director Media Relations jobs near you
Infographic showing various Director Media Relations job openings in Raleigh, NC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 49% In-person, and 51% Remote job distribution, with an average salary of $85,935 per year, or $41.3 per hour.

Director of Marketing

Chapel Hill-Carrboro City Schools

Chapel Hill, NC • On-site

Full-time

Re-posted 17 days ago

Chapel Hill-Carrboro City Schools rating

7.3

Company rating: 7.3 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

219th of 633 rated elementary and secondary schools

Job description

Position Type:
Administration - District/Director of Marketing
Date Posted:
6/3/2026
Location:
Lincoln Center
Date Available:
07/01/2026
Chapel Hill- Carrboro City Schools
Job Description
Job Title: Director of Marketing
Salary Schedule: Central Office Administrators
Reports To: Chief Communications Officer
Salary Grade: Director
Work Location: Lincoln Center
FLSA Status: Exempt
Position Summary
Chapel Hill-Carrboro City Schools (CHCCS) seeks a Director of Marketing to lead efforts that strengthen the district's brand, increase student enrollment, and deepen community understanding and engagement with the district's various academic offerings, extracurricular opportunities and student services. This role is responsible for developing and executing a comprehensive marketing strategy that includes, but is not limited to: Attracting new students/families, retaining current students/families, re-engaging former students/families, and clearly communicating the various opportunities and benefits available to students and families when they choose CHCCS.
Reporting to the Chief Communications Officer, the Director of Marketing will work across departments and schools to raise the district's level of competitiveness for attracting, retaining and engaging students and families.
Essential Duties
  • Lead a districtwide marketing and enrollment strategy focused on attracting new and former students/families
  • Plan and implement additional marketing and communication campaigns that promote CHCCS schools, programs and opportunities to current and prospective students/families
  • Direct the creation of high-quality marketing content, including email, web/digital, print, video and social media
  • Manage targeted campaigns to promote enrollment periods, magnet programs, signature initiatives, extracurriculars and electives (including, but not limited to, Pre-K, Career & Technical Education, arts, music, theatre, athletics, etc.)
  • Partner with school and district leaders to identify and highlight what makes CHCCS unique, including programs, offerings and staff/student success stories
  • Craft clear, compelling messages that reflect the strengths, values and student pathways available at schools and across the district
  • Identify and target key audiences, including current families, prospective families, families who have left the district, and community partners
  • Work at the school and district levels to plan and implement in-person community events designed to achieve marketing goals
  • Build relationships with local organizations, businesses and community groups to expand outreach
  • Analyze enrollment trends, market conditions and family preferences to inform outreach efforts
  • Use data and analytics to measure campaign effectiveness and maximize strategies
  • Oversee website strategy, social media marketing and digital advertising at the district level
  • Support principals and school teams with marketing tools and training for use at the school level
  • Collaborate at the district and school levels to align messaging
  • Develop a budget and manage vendor relationships as needed in order to reach marketing goals
  • Ensure messaging is accessible and inclusive for diverse audiences
  • Lead the Communications team (including support for Board- and Cabinet-level topics, crisis communications and media relations) in the absence of the Chief Communications Officer
  • Support the Communications unit in team-related projects and activities
  • Other duties as assigned

Education/Experience Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations and/or related field
  • 6-10 years of experience preferred in marketing, brand management and strategic communication for K-12 education
  • Demonstrated success in developing and executing marketing strategies that drive measurable results
  • Exemplary writing, storytelling, and project management skills
  • Proficiency with digital marketing tools, analytics platforms and content creation

Physical Requirements
  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
  • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

Disclosure
This document provides descriptive information about the above Chapel Hill-Carrboro City School position. Work performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual's ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion. Chapel Hill-Carrboro City School reserves the right to make changes to this document as deemed necessary without providing advance written notice.
Approved By:_______ Date Created/Revised: 6/3/2026

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