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Director Marketing Automation Jobs (NOW HIRING)

Nintex

Manager, Marketing Automation

Bellevue, WA · On-site

Marketing Automation & Program Strategy * Own Marketo as marketing's core automation platform and ... as a direct people manager or Team Lead or mentor required What's in it for you? Nintex has a ...

Smithbucklin

Director, Marketing

Chicago, IL · On-site

The Director, Marketing will partner closely with the Chief Marketing Officer and senior ... Experience with marketing automation, CRM and campaign tools such as HubSpot, Salesforce, LinkedIn ...

Cella

Marketing Automation Manager

Rockville, MD · Hybrid

You will lead the technological evolution of our direct-to-consumer communications by building a ... Deep technical expertise managing major marketing automation engines (e.g., HubSpot, Salesforce ...

PadSplit

Lifecycle Marketing Automation Specialist

$63K - $86K/yr

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side ... Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC). * Audience ...

PadSplit

$59K - $81K/yr

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side ... Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC). * Audience ...

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Director Marketing Automation information

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$44K

$101.1K

$146K

How much do director marketing automation jobs pay per year?

As of Aug 22, 2026, the average yearly pay for director marketing automation in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What does a director of marketing automation do?

A Director of Marketing Automation leads the strategy, implementation, and optimization of automated marketing campaigns and systems within an organization. They oversee the selection and management of marketing automation platforms, coordinate with cross-functional teams, and ensure that automation aligns with broader marketing and business goals. Their responsibilities often include analyzing data, improving customer segmentation, and enhancing lead nurturing processes to drive revenue growth. They also ensure best practices are followed and help train teams on automation tools and processes.

What are the key skills and qualifications needed to thrive as a director of marketing automation?

To thrive as a Director of Marketing Automation, you need a deep understanding of digital marketing strategy, data analytics, and campaign management, typically supported by a bachelor’s degree in marketing or a related field. Expertise in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, along with certifications in these tools, is highly valuable. Strong leadership, strategic thinking, and effective communication are crucial soft skills for leading teams and aligning marketing efforts with business objectives. These skills ensure successful implementation of automated campaigns that drive engagement, improve ROI, and support organizational growth.

What are the typical challenges faced by a director of marketing automation when implementing new automation platforms across a large organization?

A Director of Marketing Automation often encounters challenges such as integrating new platforms with existing tech stacks, ensuring data quality, and achieving cross-departmental alignment on processes and goals. Managing change and training teams on new systems can also be complex, particularly in large organizations with established workflows. Building strong relationships with IT, sales, and creative teams is essential to streamline adoption and maximize the impact of automation initiatives.

What is the difference between Director Marketing Automation vs Marketing Automation Manager?

AspectDirector Marketing AutomationMarketing Automation Manager
ResponsibilitiesOversees overall automation strategy, manages teams, aligns marketing goals with automation toolsExecutes automation campaigns, manages day-to-day automation tasks, supports strategy implementation
Required SkillsStrategic planning, leadership, advanced knowledge of marketing automation platformsTechnical skills, campaign management, familiarity with automation tools
ExperienceTypically 8+ years in marketing, leadership experience3-5 years in marketing automation or related roles
Work EnvironmentSenior management, cross-department collaborationMarketing team, technical support, campaign execution

The main difference between a Director Marketing Automation and a Marketing Automation Manager lies in scope and leadership. The director focuses on strategic oversight and team management, while the manager handles daily campaign execution and technical tasks. Both roles require experience with marketing automation platforms, but the director's role is more strategic and leadership-oriented.

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Director Marketing Automation jobs near you
Infographic showing various Director Marketing Automation job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Manager, Marketing Automation

Nintex

Bellevue, WA • On-site

Full-time

Retirement, PTO

Re-posted 25 days ago

Job description

About Nintex:
At Nintex, we are transforming the way people work, everywhere.
As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.
We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people's curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go.
About the role:
This role is best for someone who has a combination of strong Marketo expertise with excellent operational discipline and a sharp eye for optimization. The ideal candidate is someone already using AI in practice and is comfortable applying AI to improve speed, quality, analysis, testing, and overall team productivity. You will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs across forms, routing, data, and campaign workflows. This role will also manage one specialist level role focused on Email Marketing.
This role sits within marketing, but partners closely with RevOps who owns the broader company-wide systems and operations. This role owns marketing's automation strategy, execution, and process improvement, with Marketo at the center.
Your contribution will be:
Marketing Automation & Program Strategy
  • Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
  • Ensure proper governance in accordance with guidelines, including things like GDPR
  • Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs
  • Build scalable processes, templates, and working models that improve speed, quality, and consistency

Lead Management & Conversion Operations
  • Own marketing's lead scoring, routing requirements, and data quality processes in partnership with RevOps
  • Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com
  • Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors

Performance, Optimization & Team Leadership
  • Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
  • Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance
  • Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control

To be successful, we think you need:
  • 5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise
  • Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
  • Familiarity with CRM data structures
  • Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
  • 1 year of experience as a direct people manager or Team Lead or mentor required

What's in it for you?
Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office.
While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including
  • Global Gratitude and Recharge Days
  • Flexible, paid time off policy
  • Employee wellness programs and counseling resources
  • Meaningful peer recognition and awards
  • Paid parental leave
  • Invention/patenting assistance
  • Community impact, paid volunteer time, and opportunities
  • Intercultural learning and celebration
  • Multiple tools through which to learn and grow, and an incredible global community

View more about our benefits here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf.
Target Compensation Range (US ONLY): 120,000 - 145,000 USD annually. On target compensation refers to the base salary and applicable variable target for this role. The range is an estimate, base pay will ultimately be decided at the offer stage, based on an individual candidate's skills and experience aligned with the needs of the role. Base pay may vary based on several factors including geographic location, role specific qualifications, and seniority. Nintex also offers a competitive benefits package including paid time off, twelve paid holidays, 401(k) with employer match, and more.
Nintex participates in E-Verify for work authorization. We are an Equal Employment Opportunity Organization.
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