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Director Marketing Automation Jobs in Indiana (NOW HIRING)

PadSplit

$59K - $81K/yr

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side ... Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC). * Audience ...

Home Energy Pros

Marketing Director

Fort Wayne, IN · On-site

$50K - $200K/yr

Flexible schedule Marketing Director -- Home Energy Pros Fort Wayne, IN | Full-Time, In-Office ... Oversee GoHighLevel CRM strategy -- pipeline structure, automation, reactivation campaigns, and ...

Home Energy Pros

Marketing Director

Fort Wayne, IN · On-site

$95 - $130/hr

Flexible schedule Marketing Director -- Home Energy Pros Fort Wayne, IN | Full-Time, In-Office ... Oversee GoHighLevel CRM strategy -- pipeline structure, automation, reactivation campaigns, and ...

Solomon Page

Marketing Cloud Specialist

Indianapolis, IN · On-site

$55 - $60/hr

Design, build, and manage multi-channel campaigns, customer journeys, and marketing automation ... We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our ...

CertaSite

Digital Marketing Manager

Zionsville, IN · On-site

... the Director of Marketing. WHAT YOU WILL BE DOING • Lead digital marketing campaigns from the idea stage to execution and implementation • Create and manage marketing automation workflows to ...

Sweetwater

Email Marketing Specialist

Fort Wayne, IN · On-site

Support similar one-to-one marketing automation efforts including SMS and push. * Consult with ... Experience integrating email programs with other direct channels including but not limited to ...

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Director Marketing Automation information

See Indiana salary details

$50.5K

$98K

$147.6K

How much do director marketing automation jobs pay per year?

As of Aug 25, 2026, the average yearly pay for director marketing automation in Indiana is $98,002.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,100.00 and $109,600.00 per year, depending on experience, location, and employer.

What does a director of marketing automation do?

A Director of Marketing Automation leads the strategy, implementation, and optimization of automated marketing campaigns and systems within an organization. They oversee the selection and management of marketing automation platforms, coordinate with cross-functional teams, and ensure that automation aligns with broader marketing and business goals. Their responsibilities often include analyzing data, improving customer segmentation, and enhancing lead nurturing processes to drive revenue growth. They also ensure best practices are followed and help train teams on automation tools and processes.

What are the key skills and qualifications needed to thrive as a director of marketing automation?

To thrive as a Director of Marketing Automation, you need a deep understanding of digital marketing strategy, data analytics, and campaign management, typically supported by a bachelor’s degree in marketing or a related field. Expertise in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, along with certifications in these tools, is highly valuable. Strong leadership, strategic thinking, and effective communication are crucial soft skills for leading teams and aligning marketing efforts with business objectives. These skills ensure successful implementation of automated campaigns that drive engagement, improve ROI, and support organizational growth.

What are the typical challenges faced by a director of marketing automation when implementing new automation platforms across a large organization?

A Director of Marketing Automation often encounters challenges such as integrating new platforms with existing tech stacks, ensuring data quality, and achieving cross-departmental alignment on processes and goals. Managing change and training teams on new systems can also be complex, particularly in large organizations with established workflows. Building strong relationships with IT, sales, and creative teams is essential to streamline adoption and maximize the impact of automation initiatives.

What is the difference between Director Marketing Automation vs Marketing Automation Manager?

AspectDirector Marketing AutomationMarketing Automation Manager
ResponsibilitiesOversees overall automation strategy, manages teams, aligns marketing goals with automation toolsExecutes automation campaigns, manages day-to-day automation tasks, supports strategy implementation
Required SkillsStrategic planning, leadership, advanced knowledge of marketing automation platformsTechnical skills, campaign management, familiarity with automation tools
ExperienceTypically 8+ years in marketing, leadership experience3-5 years in marketing automation or related roles
Work EnvironmentSenior management, cross-department collaborationMarketing team, technical support, campaign execution

The main difference between a Director Marketing Automation and a Marketing Automation Manager lies in scope and leadership. The director focuses on strategic oversight and team management, while the manager handles daily campaign execution and technical tasks. Both roles require experience with marketing automation platforms, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Marketing Automation jobs in Indiana?

The most popular types of Marketing Automation jobs in Indiana are:

What are popular job titles related to Director Marketing Automation jobs in Indiana?

For Director Marketing Automation jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Director Marketing Automation jobs in Indiana look for?

The top searched job categories for Director Marketing Automation jobs in Indiana are:

What cities in Indiana are hiring for Director Marketing Automation jobs?

Cities in Indiana with the most Director Marketing Automation job openings:

Director Marketing Automation jobs near you

Lifecycle Marketing Automation Specialist

PadSplit

$59K - $81K/yr

Contractor

Posted 22 days ago

Job description

The Role We Need:

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging. 

The Person We Are Looking For:

We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals.

As a hands-on Specialist, you focus on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit criteria, or analyze a broken workflow to find and fix the root cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce CRM for supply-side pipeline management while driving high-volume campaigns in Iterable) with a critical eye, knowing when to verify data anomalies and overlapping flows before launching a campaign.

Here's What You'll Do Day-To-Day:
  • Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively.
  • Manage Automation Flow Performance: Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level.
  • Manage & Integrate Marketing Stack: Work directly inside Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages.
  • Troubleshoot HTML and CSS: Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms.
  • Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
  • Analyze Performance Data Insights: Analyze performance data and generate insights to enhance the effectiveness of marketing strategies.
  • Collaborate on Campaign Content: Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns.
Here's What You'll Need To Be Successful:
  • Marketing Automation & Stack Experience: 1-3 years of hands-on experience in lifecycle marketing, marketing operations, or automation, with a proven track record of building workflows from scratch. Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
  • Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
  • System Connections & Event Triggers: Familiarity with REST APIs, JSON payloads, and Webhooks to understand event mappings and help trigger real-time, automated flows. Able to communicate technical requirements effectively with Product and Data teams.
  • Dynamic Content & Personalization: Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content.
  • Email Template & HTML Troubleshooting: Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices.
  • A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to drive improvements.
  • Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
  • Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
  • Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.
The Interview Process:
  1. Your application will be reviewed for possible next steps by the Hiring Manager.
  2. If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
  3. If warranted, the next step would be a video interview with our Sr Lifecycle Marketing Automation Specialist for thirty (30) minutes.
  4. If warranted, the next step would be a forty-five (45) minute interview with our Director of Lifecycle Marketing.
  5. If warranted, the final step would be a video interview with a small panel of key stakeholders for one (1) hour.  For this interview, a candidate would execute a live assessment to the panel for discussion.
  6. If warranted, then we move to offer!
$25,000 - $30,000 a year
Compensation is based on the role's scope, market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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