Director Insurtech Jobs in Indiana (NOW HIRING)

Overview The company is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. We strive to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. We empower clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget. The Opportunity We are looking for a talented and detail-oriented Senior Webflow Developer to join our growing digital team. In this role, you will be responsible for designing, building, and maintaining high-performance web experiences on the Webflow platform. You will also own key Martech tools — including our chatbot and consent management platform — serving as the technical bridge between Engineering and Marketing. You will collaborate closely with designers, marketers, and product stakeholders to translate creative concepts into polished, conversion-optimized web pages that reflect the company's brand. What You’ll Do • Design, develop, and maintain responsive web pages and landing pages using Webflow CMS. • Translate Figma designs into pixel-perfect, cross-browser-compatible Webflow builds. • Implement custom HTML, CSS, and JavaScript within Webflow to extend native functionality. • Manage and update Webflow CMS collections, dynamic content, and content templates. • Optimize pages for performance, accessibility (WCAG 2.1), and SEO best practices. • Collaborate with the marketing team to rapidly build and launch A/B testing variants and campaign landing pages. • Own and optimize the Ada chatbot — manage conversation flows, train on updated content, test interactions, and monitor performance. • Integrate and manage third-party tools and APIs (OneTrust, Segment, GTM, etc.). • Conduct regular site audits to identify and resolve technical issues, broken links, and performance bottlenecks. What’s Important for This Role • 5+ years of overall web development or marketing technology experience across CRO, SEO, analytics, or related disciplines. • 3+ years of hands-on Webflow development experience building complex, production- ready websites, interactions, and animations. • Proficiency in HTML5, CSS3, and JavaScript (vanilla JS and/or lightweight frameworks). • Solid understanding of responsive design principles and mobile-first development. • Familiarity with design tools such as Figma, Sketch, or Adobe XD. • Working knowledge of SEO fundamentals and web performance optimization techniques. • Experience integrating marketing and analytics tools (e.g., GTM, GA4, HubSpot). • Strong attention to detail with excellent communication and collaboration skills. • Ability to manage multiple projects simultaneously in a fast-paced environment. Preferred Qualifications • Experience in fintech, insurtech, or regulated financial services. • Experience with chatbot platforms (Ada, Qualified, Drift, Intercom) — configuration, training, and optimization. • Familiarity with consent management platforms (OneTrust or similar). • Webflow Expert or Webflow University certification. • Familiarity with headless CMS approaches and Webflow's API. • Experience with version control systems (Git/GitHub). • Understanding of WCAG 2.1 AA accessibility standards. • Exposure to basic back-end concepts or REST APIs. • Experience with conversion rate optimization (CRO) and A/B testing platforms (e.g., Optimizely, VWO). • Interest in agentic AI workflows and emerging AI tooling.