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Director Franchise Development Jobs in South Fulton, GA

Discovery Point

Director

Conyers, GA · On-site

$45K - $60K/yr

Training & development * Vision insurance * Employee discounts Position Summary: As a Director, you ... Each Discovery Point franchise is independently owned and operated by a franchisee. Your ...

Celebree School

School Director

Marietta, GA · On-site

... development of its team members. Let's grow BIG together! This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring ...

Celebree School

School Director

Marietta, GA · On-site

... development of its team members. Let's grow BIG together! This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring ...

Celebree School

Assistant Director

Marietta, GA · On-site

... development of its team members. Let's grow BIG together! This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring ...

The Goddard School

School Director

Smyrna, GA · On-site

$50K - $65K/yr

Training & development * Tuition assistance Join the dynamic team at The Goddard School ® at: 944 ... The Goddard School franchise owner(s) are the employers at each school, and the franchise owner(s ...

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All JobsFranchise Development JobsDirector Franchise Development JobsDirector Franchise Development Jobs in South Fulton, GA

Director Franchise Development information

See South Fulton, GA salary details

$47.4K

$120.1K

$201K

How much do director franchise development jobs pay per year?

As of Sep 6, 2026, the average yearly pay for director franchise development in South Fulton, GA is $120,084.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,700.00 and $143,700.00 per year, depending on experience, location, and employer.

What is a director franchise development?

A Director of Franchise Development is responsible for expanding a company's franchise network by identifying and recruiting potential franchisees. They develop growth strategies, manage the franchise sales process, and ensure candidates meet financial and operational requirements. Additionally, they collaborate with marketing and legal teams to create franchise agreements and promotional materials. Their goal is to drive brand expansion while ensuring franchisees are set up for success. Effective communication and industry knowledge are key to excelling in this role.

What are the key skills and qualifications needed to thrive as a director franchise development?

To thrive as a Director Franchise Development, you need a strong background in business development, market analysis, and franchise operations, usually supported by a bachelor’s or master’s degree in business or a related field. Experience with CRM systems, franchise management software, and tools such as Salesforce is often essential, along with knowledge of franchise regulatory requirements. Outstanding negotiation, relationship-building, and strategic communication skills help foster successful partnerships and drive organizational growth. These competencies are crucial for expanding franchise networks effectively and ensuring mutual success for both franchisors and franchisees.

What are some of the main challenges faced by a director franchise development, and how can they be overcome?

One of the main challenges in this role is identifying and attracting qualified franchise candidates who align with the organization’s brand values and long-term goals. Directors must also navigate complex legal and financial frameworks, ensuring compliance while structuring mutually beneficial agreements. Effective strategies include maintaining a robust lead pipeline, fostering transparent communication with prospects, and collaborating closely with legal, finance, and operations teams. Being proactive and adaptable helps to overcome market fluctuations and evolving franchise landscapes, ensuring ongoing success and network growth.

What job categories do people searching Director Franchise Development jobs in South Fulton, GA look for?

The top searched job categories for Director Franchise Development jobs in South Fulton, GA are:

What cities near South Fulton, GA are hiring for Director Franchise Development jobs?

Cities near South Fulton, GA with the most Director Franchise Development job openings:

Director Franchise Development jobs near you

Marketing Manager School Development

Primrose School

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago

Primrose Schools rating

5.5

Company rating: 5.5 out of 10

Based on 475 frontline employees who took The Breakroom Quiz

16th of 24 rated private schools and tutoring

Job description

MARKETING MANAGER, SCHOOL DEVELOPMENT
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
You're the kind of marketer who doesn't wait to be told what's needed: you see the gap and move to fill it. In this role, you lead marketing strategy and sales enablement for Primrose Schools' franchise growth and development efforts, building the messaging, materials, tools, events, and content that move prospective Franchise Owners from "curious" to "committed"
You'll own the tools that equip the franchise sales and real estate teams to convert prospects into signed Franchise Owners, translating business goals into compelling creative, owning events, and using data and feedback to make continuous improvements.
This role sits within the Brand Management team and partners closely with School Development to translate brand strategy into practical, high-impact marketing tools that drive results.
Strategy, Insights & Optimization
  • Partner with Development Leadership to develop messaging strategies that reflect evolving growth priorities ensuring messaging is aligned, consistent, and effectively executed across earned, owned, and sales channels.
  • Monitor candidate engagement across marketing and sales touchpoints and identify opportunities to improve progression through the process.
  • Use candidate/lead data to inform content strategy
  • Report on sales enablement content performance and recommend improvements
  • Evaluate the effectiveness of franchise development marketing initiatives and candidate engagement efforts, recommending and implementing improvements to optimize results.
  • Monitor industry trends, competitive activity, and market insights to inform development marketing strategy and support organizational growth objectives.
  • Identify opportunities to improve team processes, workflows, and resource allocation to enhance efficiency and impact.

Sales Enablement Content to Support Franchise Candidate Journey
  • Support marketing touchpoints across the franchise candidate pipeline, from initial inquiry through award
  • Partner with leadership to identify content gaps and prioritize new asset development
  • Develop and maintain franchise sales collateral; manage a sales asset library and maintain current, on-brand materials at all times
  • Create real estate/site selection materials that support broker and landlord conversations
  • Develop and execute prospect-facing events and experiences, including Discovery Days, conferences, webinars, and events, to educate, engage, and convert prospective franchise owners.

Cross-Functional Collaboration & Team Leadership
  • Work with Legal to ensure all sales materials comply with Federal Trade Commission franchise disclosure rules and stay aligned with the FDD
  • Partner with Brand Management to ensure sales tools reflect current brand standards, visual identity, and positioning
  • Partner cross-functionally to understand evolving sales priorities and translate them into marketing deliverables
  • Lead direct report, providing clear direction, ongoing feedback, and opportunities for professional growth.
  • Provide strategic guidance and quality oversight to ensure all work and deliverables are executed to drive individual and team success.

Budget & Resource Management
• Develop and manage the school development marketing budget, ensuring investments align with priorities and objectives.
• Monitor budget performance, forecast spending, and identify opportunities to optimize resources
• Manage relationships with agencies, vendors, and external partners, including trade show organizers, exhibitor-appointed contractors, ensuring work is delivered on time, in budget, and aligned to defined objectives.
WHO WE ARE LOOKING FOR
  • Bachelor's degree in marketing preferred
  • 5-7 years of mixed marketing experience in advertising, PR, online, and social - experience in franchise sales, franchise development or with franchise brands is a plus; curiosity and ability to learn fast matters more
  • Ability to manage competing priorities and deadlines while delivering service excellence
  • Hands-on and strategic in equal measure - you're as comfortable building a one-pager as you are presenting a content strategy

WHAT YOU WILL GET
  • Commission or bonuses based on personal and company performance
  • 50% tuition reimbursement for up to three children at any Primrose Schools
  • Full-time team members are eligible for health, dental and vision insurance
  • 401k with company matching up to 3.5% and life insurance
  • Employee Assistance Program

Flexible work from home options available.
At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

What Primrose Schools employees say

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Benefits

Hours and flexibility

Workplace

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About Primrose Schools

Sourced by ZipRecruiter

The Rigley Primrose Schools are accredited private preschools that provides a premier educational child care experience. We partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

Industry

Education, education programs administration and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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