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Director Digital Analytics Jobs in Washington (NOW HIRING)

Digital Account Director

Annapolis, MD ยท On-site

$125 - $150/hr

Digital Analytics and Performance Analysis * Audience Segmentation and Growth Strategy * Creative Ideation and Testing What You'll Do: In this position, the Digital Account Director will be ...

New

Director of Data & Analytics

Alexandria, VA ยท On-site

$125 - $150/hr

Design and document digital analytics solutions, workingclosely with developers, content creators, and outreach specialiststo ensurethatrequirements and dependencies are delivered accurately andin ...

Showing results 21-40

Director Digital Analytics information

See Washington salary details

$146.7K

$158.6K

$168.2K

How much do director digital analytics jobs pay per year?

As of Sep 7, 2026, the average yearly pay for director digital analytics in Washington is $158,563.00, according to ZipRecruiter salary data. Most workers in this role earn between $152,900.00 and $164,200.00 per year, depending on experience, location, and employer.

What does a director of digital analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What are the key skills and qualifications needed to thrive as a director of digital analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What are some common challenges faced by a director of digital analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Digital Analytics jobs in Washington?

The most popular types of Digital Analytics jobs in Washington are:

What are popular job titles related to Director Digital Analytics jobs in Washington?

For Director Digital Analytics jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Director Digital Analytics jobs in Washington look for?

The top searched job categories for Director Digital Analytics jobs in Washington are:

What cities in Washington are hiring for Director Digital Analytics jobs?

Cities in Washington with the most Director Digital Analytics job openings:

$110K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago


Job description

Digital Director
About the role:
Global tech trade association ITI is seeking a Digital Director to lead our digital presence and social strategy at a pivotal moment for the technology industry and the policy debates shaping it. This is a senior individual contributor role ideal for a digitally savvy strategist who is equally comfortable setting direction and rolling up their sleeves to execute โ€” someone who understands the policy landscape, knows how to reach and engage audiences, and brings fresh, forward-thinking ideas about how a tech industry association should show up online.
This person will own our digital channels end-to-end and serve as the connective tissue between our public affairs, policy, and advocacy teams.
Your Responsibilities:
Strategy amp; Vision
  • Develop and drive an integrated digital and social media strategy aligned with the organization's policy priorities, advocacy goals, and member engagement objectives.
  • Identify emerging platforms, tools, and formats and make smart recommendations about where and how the organization should leverage digital assets.
  • Establish KPIs, track performance, and translate data into actionable insights and narrative for leadership.
Digital amp; Content Development and Management
  • Own all aspects of the organization's website (itic.org), including content strategy and publishing, SEO and AI search optimization, performance, and vendor/platform management for technical maintenance and upgrades.
  • Develop and execute a content calendar across owned channels โ€” website and social media (LinkedIn, X/Twitter, and others as relevant) โ€” that reflects the organization's policy agenda and keeps audiences informed and engaged.
  • Ensure all digital content is accurate and appropriately calibrated for different audiences from policy audiences in the U.S to international stakeholders.
Policy amp; Stakeholder Fluency
  • Work closely with the policy team to translate complex legislative and regulatory issues into compelling, accessible digital content
  • Build familiarity with key policymakers, Hill staff, agency officials, and global counterparts to inform targeting and engagement strategies.
  • Support advocacy campaigns with digital amplification strategies that drive awareness and action among relevant audiences.
Innovation amp; Industry Perspective
  • Bring a tech-forward mindset to the role โ€” actively experimenting with new tools, formats, and approaches that reflect the industry we represent.
  • Champion digital innovation internally, helping the organization model the kind of forward-thinking approach we advocate for externally.
Qualifications:
  • At least five years of experience in digital communications, social media strategy, or a related field, with at least a portion of that in a policy, advocacy, government affairs, or association context
  • Deep fluency in social media platforms and content strategy, with a strong portfolio of work that demonstrates both strategic thinking and hands-on execution
  • Genuine interest in and working knowledge of technology policy, including familiarity with key policy debates in the United States, EU and other key markets
  • Experience communicating to sophisticated, policy-oriented audiences
  • Strong writer and editor with the ability to adapt voice and format across channels and audiences
  • Comfort operating as a senior individual contributor in a mid-size organization โ€” entrepreneurial, self-directed, and collaborative
  • Proficiency with digital analytics tools (Google Analytics, native platform insights, etc.) and the ability to use data to inform strategy
  • Experience with CMS platforms including modern WordPress, email marketing tools, and basic design and video editing tools (Canva, Adobe, or similar)
  • Demonstrated experience managing an organization's website end-to-end, including content management, technical oversight and vendor coordination
  • Familiarity with web analytics, site performance tools, and emerging best practices for optimizing content for both traditional search and AI-powered search experiences
What Success Looks Like in Year One:
  • A refreshed, cohesive digital presence that reflects the organization's policy leadership and tech-forward identity
  • A content and social strategy that is proactive rather than reactive โ€” mapping to the policy calendar and anticipating key moments
  • Stronger engagement metrics across channels, particularly among policy and Hill audiences
  • Clear frameworks and workflows that make digital operation more efficient and scalable
Pay range: $110,000 โ€“ 120,000
Benefits:
  • Health, dental, vision insurance
  • Retirement plan
  • Life and disability insurance
  • Commuting allowance
  • Tuition and Professional Development Reimbursement
  • Paid time off and holidays
ITI is an Equal Employment Opportunity employer.