ZipRecruiter

Log In

1

Director Demand Generation Jobs in Virginia (NOW HIRING)

Appian

Partner Account Director - Public Sector

Mclean, VA · On-site

$150 - $300/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

We're looking for a Partner Account Director - U.S. Public Sector who will collaborate with our ... Drive partner strategy across co‑sell, resale, demand generation, marketing, enablement, and ...

Appian

Partner Account Director - Public Sector

Mclean, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Appian is seeking a Partner Account Director - U.S. Public Sector to collaborate with our Public ... Drive end-to-end partner strategy across co-sell, resale, demand generation, marketing, enablement ...

Signal Vine, Inc

Head of Marketing

Alexandria, VA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Design, execute and manage demand generation campaigns to help achieve revenue goals using integrated tactics and campaigns - using marketing tactics such as email (Pardot), direct mail, events ...

Signal Vine, LLC

Head of Marketing

Alexandria, VA

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Design, execute and manage demand generation campaigns to help achieve revenue goals using integrated tactics and campaigns - using marketing tactics such as email (Pardot), direct mail, events ...

Mastercard, Inc.

B2B Field Marketing Manager

Arlington, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... demand generation, account-based marketing, or event-led customer engagement. • Self-directed, creative, and commercially minded; able to proactively bring ideas forward, solve problems, and find ...

MasterCard

B2B Field Marketing Manager

Arlington, VA · Remote

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Minimum of 7 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer engagement. Self-directed, creative, and ...

previous pagenext page

Showing results 21-40

All JobsDemand Generation JobsDirector Demand Generation JobsDirector Demand Generation Jobs in Virginia

Director Demand Generation information

See Virginia salary details

$38.7K

$100K

$172K

How much do director demand generation jobs pay per year?

As of Aug 14, 2026, the average yearly pay for director demand generation in Virginia is $100,014.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,400.00 and $130,400.00 per year, depending on experience, location, and employer.

What does a director demand generation do?

A Director of Demand Generation is responsible for creating and executing strategies to drive awareness, engagement, and lead generation for a company’s products or services. They oversee marketing campaigns, manage inbound and outbound marketing efforts, and collaborate with sales teams to ensure a strong pipeline of qualified leads. Their role involves optimizing digital marketing channels, analyzing campaign performance, and leveraging data-driven insights to improve ROI. Ultimately, they play a key role in increasing revenue by ensuring the business attracts and nurtures the right audience.

What are the key skills and qualifications needed to thrive as a director demand generation?

To thrive as a Director Demand Generation, you need a deep understanding of digital marketing strategies, data analysis, lead generation, and pipeline management, typically accompanied by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot, Marketo, Salesforce, and certification in digital marketing or analytics tools are highly valued. Strong leadership, cross-functional collaboration, and excellent communication skills set successful candidates apart. These abilities are crucial for designing effective campaigns, optimizing marketing efforts, leading teams, and driving consistent growth in a competitive environment.

What are some typical challenges faced by a director demand generation and how do they overcome them?

Directors of Demand Generation often face challenges like balancing long-term strategy with immediate pipeline results, managing multi-channel campaigns, and aligning marketing efforts with sales objectives. They overcome these obstacles by leveraging data-driven insights, fostering close collaboration between marketing and sales teams, and continuously testing and refining campaigns to maximize ROI. A proactive approach to communication and adaptability to changing market dynamics are also essential. Developing a strong analytical framework and staying updated with industry trends enable directors to tackle obstacles and drive sustained growth.

What are the most commonly searched types of Demand Generation jobs in Virginia?

The most popular types of Demand Generation jobs in Virginia are:

What are popular job titles related to Director Demand Generation jobs in Virginia?

For Director Demand Generation jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Director Demand Generation jobs in Virginia look for?

The top searched job categories for Director Demand Generation jobs in Virginia are:

What cities in Virginia are hiring for Director Demand Generation jobs?

Cities in Virginia with the most Director Demand Generation job openings:

Director Demand Generation jobs near you
Infographic showing various Director Demand Generation job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $100,014 per year, or $48.1 per hour.

Field Marketing Manager (m/f/d) - US

PTV Logistics

Arlington, VA • On-site

$70K/mo

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Your mission PTV Logistics is scaling fast in North America and we need a sharp, data-obsessed growth marketer to accelerate it. This isn\'t a traditional field marketing role — you\'ll own the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR. 
Pipeline & Demand Generation 
  • Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualifiedpipeline.
  • Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
  • Design and execute ABM plays targeting priority accounts, workinghand-in-handwith AEs and SDRs to orchestrate coordinated outreach.
Events & Activations 
  • Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
  • Evaluate and prioritizekey eventsbased on TAM coverage, ICP density, and expected pipeline contribution.
Growth Experimentation 
  • Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
  • Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
  • Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
Commercial Alignment 
  • Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
  • Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
  • Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
Your profile
  • 5+ years in B2B SaaS growth or demand generation marketing, witha track record of owning pipeline numbers — not just campaign outputs.
  • Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
  • Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
  • Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools ( 6sense, Bombora), and AI-powered content platforms.
  • Sharp communicator who can translate campaign performance into business language for Sales and leadership.
  • Experience inlogistics, supply chain, or enterprise SaaS is a plus.Curiosityaboutthespaceisamust.
  • Based in theUS;comfortable working across time zones and partnering with the European central marketing team.
Why us? Further information Location: US, remote (EST/CST) Contact Person Magdalena Riffault
Senior Talent Acquisition Partner About us PTV Logistics - a leading global software company for transportation logistics! 
We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice! 
Interested? Then take a look at our website: https://www.ptvlogistics.com/en

Apply