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Director Data Strategy Jobs (NOW HIRING)

VML

Group Director Data Strategy

Detroit, MI · On-site

... Director of Marketing Analytics to lead our data-driven initiatives for a key automotive manufacturing client. This role requires a strategic leader with a deep understanding of analytics, data ...

RaceTrac

Director of Data Strategy

Atlanta, GA · On-site

Director, Data Strategy Role Summary The Director of Data Strategy shapes RaceTrac's enterprise-wide vision for how data is governed, managed, activated, and measured. This leader ensures that data ...

Wpromote

Director, Data Strategy (Adobe Analytics)

$140K - $175K/yr

The Role We are seeking a dynamic Director of Data Strategy & Analytics to lead the intersection of data strategy, analytics innovation, and client impact at Wpromote. You'll lead, own, and evolve ...

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How much do director data strategy jobs pay per year?

As of Jun 18, 2026, the average yearly pay for director data strategy in the United States is $154,873.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $189,500.00 per year, depending on experience, location, and employer.

What does a data strategy director do?

A data strategy director develops and oversees an organization’s data management plans, ensuring data is collected, stored, and used effectively to support business goals. They establish data governance policies, collaborate with cross-functional teams, and leverage analytics tools to drive data-driven decision-making. Strong leadership, strategic thinking, and knowledge of data architecture are essential for this role.

How does a Director of Data Strategy typically collaborate with other departments to drive data initiatives?

A Director of Data Strategy plays a pivotal role in bridging the gap between technical teams and business units. They work closely with department heads across marketing, finance, product, and IT to align data initiatives with organizational goals, ensure data governance, and prioritize analytics projects. Regular cross-functional meetings, workshops, and strategic planning sessions are common, allowing the Director to understand business needs and translate them into actionable data solutions. This collaborative approach helps foster a data-driven culture and ensures that data strategies deliver measurable business value.

How much does a VP of data strategy make?

A Vice President of Data Strategy typically earns between $150,000 and $250,000 annually, depending on the industry, company size, and location. Compensation may also include bonuses, stock options, and other benefits, reflecting senior leadership responsibilities in data-driven organizations.

How much does a director of strategy make in the US?

A director of strategy in the US typically earns between $120,000 and $200,000 annually, with total compensation often including bonuses and stock options. Salaries vary based on industry, company size, experience, and location, with higher pay generally found in larger organizations and major metropolitan areas.

What are the key skills and qualifications needed to thrive as a Director of Data Strategy, and why are they important?

To thrive as a Director of Data Strategy, you need deep expertise in data analytics, data governance, and strategic planning, typically supported by an advanced degree in a quantitative field and extensive industry experience. Familiarity with data platforms (like AWS, Azure, or Google Cloud), business intelligence tools, and relevant certifications such as CDMP or CDO is often required. Strong leadership, communication, and stakeholder management skills help drive cross-functional alignment and foster a data-driven culture. These skills ensure effective data utilization, support business objectives, and position the organization for competitive advantage.

How much does a data strategist make?

A data strategist's salary typically ranges from $80,000 to $150,000 annually, depending on experience, industry, and location. Senior roles or those with advanced skills in data analysis, strategy, and tools like SQL or Python may command higher compensation.

What does a Director of Data Strategy do?

A Director of Data Strategy is responsible for developing and implementing an organization’s data vision and strategy. They oversee data governance, ensure the effective use of data analytics, and align data initiatives with business goals. This role often involves collaborating with senior leadership, managing data teams, and ensuring compliance with data regulations. Their work helps organizations make informed decisions by leveraging data as a strategic asset.
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Director Data Strategy jobs near you
Infographic showing various Director Data Strategy job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 96% Full Time, 2% Part Time, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $154,873 per year, or $74.5 per hour.
Group Director Data Strategy

Group Director Data Strategy

VML

Detroit, MI • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role
We are seeking an experienced and visionary Group Director of Marketing Analytics to lead our data-driven initiatives for a key automotive manufacturing client. This role requires a strategic leader with a deep understanding of analytics, data activation, and actionable marketing insights. You will be responsible for setting the analytics vision and strategy, driving data activation, and delivering consultative insights that power impactful marketing actions. In this role, you will also provide thought leadership, consultative frameworks, and implement an end-to-end data platform and analytical output for media, advertising, creative, and CX.
Key Responsibilities
  1. Data Strategy & Infrastructure
    • Define and drive a comprehensive data strategy that aligns with the automotive client's marketing objectives, ensuring the right data is utilized across the marketing spectrum.
    • Collaborate with IT and data engineering teams to architect scalable and secure data storage and infrastructure solutions, enabling seamless data accessibility and analysis.
    • Lead the selection and integration of data management platforms (DMPs, CDPs) to centralize and activate data, supporting a unified customer view.
  2. Marketing Data Governance
    • Develop and implement data governance frameworks that ensure data accuracy, consistency, and compliance with industry regulations (e.g., GDPR, CCPA).
    • Establish and enforce data quality standards and best practices, maintaining integrity across data sources and ensuring marketing data is ethically collected and managed.
    • Conduct regular audits and lead data governance workshops to improve data stewardship within client and agency teams.
  3. Integrated Marketing Performance Analytics & Insights Activation
    • Oversee the development of robust analytics capabilities to measure and optimize marketing performance across digital, social, CRM, and offline channels.
    • Lead integrated measurement frameworks, including multi-touch attribution and marketing mix modeling, to provide a holistic view of campaign effectiveness and ROI.
    • Translate complex analytics into actionable insights, guiding client marketing teams on data-driven strategies that enhance customer engagement, personalization, and loyalty.
  4. Data-Driven Marketing Consulting
    • Act as a consultant on data-driven marketing, providing thought leadership and expert guidance to the client's marketing stakeholders.
    • Lead data activation workshops and provide consultative support to empower client teams with actionable insights and improve their data literacy.
    • Deliver regular presentations and insights reports to senior client leadership, advising on data-informed marketing strategies that maximize impact.
  5. Reporting & Performance Management
    • Develop and oversee performance metrics to measure the success of marketing initiatives, ensuring accountability and transparency.
    • Establish a cadence of performance reporting that provides real-time insights into marketing KPIs, campaign effectiveness, and ROI.
    • Utilize advanced analytics techniques such as predictive modeling, segmentation, and multi-touch attribution to provide a comprehensive view of campaign performance and customer behavior.
  6. Team Leadership & Collaboration
    • Lead and mentor a team of data strategists, analysts, data scientists, and data governance specialists, promoting a culture of innovation, continuous improvement, and accountability.
    • Work closely with cross-functional agency teams-including creative, media, technology, strategy, and other WPP OpCos-to integrate data into the heart of campaign planning and execution.
    • Foster close collaboration with client-side teams, building trusted relationships and aligning on key business objectives and performance metrics.
Knowledge, Skills and Experience Required:
You would thrive in this role if you embody these values and have at least some of these skills:
Values:
  • Desire to learn from feedback, mistakes, and those around you.
  • Ambition to relentlessly improve and innovate.
  • Initiative to ask questions, make suggestions, and follow through on commitments.
  • Creativity to join dots in ways not done before.
  • Curiosity to really understand the data, business context, and their links.
Skills:
  • Best in class background in marketing data and analytics, which includes statistical modeling, cloud data platforms, and data products.
  • Knowledge across the marketing acquisition funnel from media to CRM through to CX and loyalty.
  • Strong business partnering and ability to influence.
  • Consultative mindset and previous experience in the field.
  • Excellent communicator (written and verbal) at all levels.
Compensation:
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$125,000-$295,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. #J-18808-Ljbffr

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