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How much do director data strategy jobs pay per year?

As of May 28, 2026, the average yearly pay for director data strategy in the United States is $154,873.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $189,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Data Strategy, and why are they important?

To thrive as a Director of Data Strategy, you need deep expertise in data analytics, data governance, and strategic planning, typically supported by an advanced degree in a quantitative field and extensive industry experience. Familiarity with data platforms (like AWS, Azure, or Google Cloud), business intelligence tools, and relevant certifications such as CDMP or CDO is often required. Strong leadership, communication, and stakeholder management skills help drive cross-functional alignment and foster a data-driven culture. These skills ensure effective data utilization, support business objectives, and position the organization for competitive advantage.

How does a Director of Data Strategy typically collaborate with other departments to drive data initiatives?

A Director of Data Strategy plays a pivotal role in bridging the gap between technical teams and business units. They work closely with department heads across marketing, finance, product, and IT to align data initiatives with organizational goals, ensure data governance, and prioritize analytics projects. Regular cross-functional meetings, workshops, and strategic planning sessions are common, allowing the Director to understand business needs and translate them into actionable data solutions. This collaborative approach helps foster a data-driven culture and ensures that data strategies deliver measurable business value.

What does a Director of Data Strategy do?

A Director of Data Strategy is responsible for developing and implementing an organization’s data vision and strategy. They oversee data governance, ensure the effective use of data analytics, and align data initiatives with business goals. This role often involves collaborating with senior leadership, managing data teams, and ensuring compliance with data regulations. Their work helps organizations make informed decisions by leveraging data as a strategic asset.
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Director Data Strategy jobs near you
Infographic showing various Director Data Strategy job openings in the United States as of May 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 78% Physical, 10% Hybrid, and 12% Remote job distribution, with an average salary of $154,873 per year, or $74.5 per hour.
Director, Data Strategy and Services

Director, Data Strategy and Services

ServiceNow

Santa Clara, CA • On-site

Full-time

Posted 2 days ago

Job description

Job Summary:
ServiceNow is a global market leader in innovative AI-enhanced technology, seeking a Director of Data Strategy and Services. This role is responsible for leading the roadmap for the Customer Data Platform and ensuring data accuracy and compliance for GTM decision-making.
Responsibilities:
• Own and evolve the multi-year roadmap for the CDP, identity resolution, data unification, and metadata layer.
• Serve as product owner for data capabilities within the Martech CoE, IT, and GTM stakeholders.
• Drive expansion of the enterprise identity graph, including matching logic, deterministic/probabilistic models, and cross-channel stitching.
• Ensure data cleanliness, enrichment, standardization, and consent integrity across all GTM systems (CDP, CRM, MAP, ABM, AdTech).
• Define and manage data quality SLOs (freshness, identity match rate, completeness, lineage).
• Enforce governance frameworks for data access, role-based permissions, retention, and compliance with privacy requirements (GDPR, CCPA, emerging US laws).
• Define data flows, integration patterns, and non-functional requirements (latency, reliability, SLAs) for GTM data across MAP ↔ CDP ↔ CRM ↔ downstream analytics.
• Partner with IT Architecture and Data Engineering to design and execute scalable pipelines, APIs, and streaming ingestion workflows.
• Oversee technical documentation and data lineage maps that ensure clear visibility and lifecycle understanding of all GTM data assets.
• Translate complex data concepts into business-friendly frameworks that support GTM activation, personalization, scoring, reporting, and AI use cases.
• Partner with the AI & Automation Operations team to ensure model readiness, data availability, and feature engineering pipelines.
Qualifications:
Required:
• 10+ years of experience in data strategy, data architecture, marketing technology, or enterprise analytics in a B2B or enterprise environment.
• Deep expertise in Customer Data Platforms, identity resolution frameworks, and enterprise data integration patterns.
• Strong familiarity with CRM (Salesforce,Dynamics), MAP (Marketo/HubSpot/Eloqua), CDP (Adobe/Salesforce/Treasure Data/etc.), and GTM analytics ecosystems.
• Proven experience as a product owner or data capability leader managing complex roadmaps and cross-functional dependencies.
• Hands-on understanding of data modeling, enrichment, hygiene, privacy, and governed data activation.
• Ability to partner credibly with IT architects, data engineers, security, and senior GTM leaders.
• Experience supporting AI/ML-driven GTM use cases, including predictive scoring, churn models, and journey propensity.
• Knowledge of privacy frameworks (GDPR, CCPA, emerging US state laws) and enterprise governance practices.
• Prior leadership roles inside a RevOps, MarTech, or digital architecture function.
• Strong storytelling skills—comfortable presenting data strategy to C-level audiences.
Preferred:
• Experience with Adobe suite & Kafka preferred
Company:
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions. Founded in 2004, the company is headquartered in Santa Clara, USA, with a team of 10001+ employees. The company is currently Late Stage.
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About ServiceNow

Sourced by ZipRecruiter

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.

Industry

It services

Company size

5,001 - 10,000 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2004

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