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Director Crm Operations Jobs (NOW HIRING)

YO AI Labs

CRM Operations Specialist Remote

Dallas, TX · Remote

$40 - $100/hr

CRM Operations Specialist Job Type: Contractor Location: Remote Job Overview We are seeking experienced CRM Operations Specialists to contribute to a project focused on optimizing sales operations ...

AbbVie

Director, CRM Product Lead

Mettawa, IL · On-site

$266K - $279K/yr

Purpose Director, CRM Product Leader owns the CRM product vision, strategy, and roadmap for the US ... Knowledge and deep understanding of overall business operations in pharma/biotech and healthcare ...

Vrtx

Senior Analyst, CRM Operations

Boston, MA · On-site

$104K - $156K/yr

This role will integrate AI-driven solutions into CRM processes, enabling scalability, operational efficiency, and enhanced demand management. The ideal candidate will bring strong organizational ...

WorldWide Electric Corp

CRM Analyst

Atlanta, GA · Remote

Manage users, permissions, configurations, and system settings to support operational needs ... Manage CRM architecture: Maintain and optimize CRM objects, properties, pipelines, workflows, and ...

Scientific Games

CRM Manager

Position Summary Summary As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while ...

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As of Sep 11, 2026, the average yearly pay for director crm operations in the United States is $107,680.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,500.00 and $135,500.00 per year, depending on experience, location, and employer.

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Infographic showing various Director Crm Operations job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $107,680 per year, or $51.8 per hour.

Director, CRM

Westlake Village, CA • On-site

The Guitar Center Company
Retail • 10K+ employees
Learn more about The Guitar Center Companyexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago

Key responsibilities

  • Own the strategy, execution, and performance of customer lifecycle marketing across email, SMS, and push notifications.

  • Build and optimize lifecycle programs across acquisition, onboarding, engagement, retention, and reactivation.

  • Partner with ecommerce, data, marketing, merchandising, and contact center teams to coordinate campaigns, personalize messaging, and activate customer data.

Guitar Center rating

6.0

Company rating: 6.0 out of 10

Based on 180 frontline employees who took The Breakroom Quiz

Job description

Position Overview
The Guitar Center Company is seeking a bold, technically fluent, and strategic Director, CRM to lead the next chapter of lifecycle marketing across Guitar Center and Musician's Friend.
The Director of CRM will own the strategy, execution, and performance of Guitar Center's customer lifecycle marketing across email, SMS, and push notifications. This leader is responsible for driving measurable revenue growth, increasing customer lifetime value (LTV), and building a best-in-class, data-driven CRM engine that powers the entire omnichannel experience.
This role sits at the center of our digital ecosystem - acting as the connective tissue between ecommerce, marketing, merchandising, and the contact center - ensuring that customer data is activated effectively to deliver personalized, high-impact experiences across every touchpoint.
The ideal candidate is both a strategic operator and hands-on leader who thrives in a performance culture, builds high-performing teams, and consistently delivers against aggressive growth targets.
Please note this is an on-site position, Tuesday-Thursday, with WFH Monday's and Friday's.
Key Responsibilities:
Own CRM Revenue & Lifecycle Performance
  • Lead the end-to-end CRM strategy across email, SMS, and push, with full accountability for revenue contribution and LTV growth
  • Build and optimize lifecycle programs across acquisition, onboarding, engagement, retention, and reactivation
  • Establish CRM as a core revenue driver within the digital mix, with clear attribution and incrementality measurement
  • Continuously test, learn, and scale programs that improve conversion, frequency, and customer value

Drive Customer-Centric, Data-Driven Marketing
  • Partner with ecommerce and data teams to translate customer behavior into actionable segmentation and personalization strategies
  • Leverage CDP / ESP capabilities to deliver dynamic, highly targeted messaging at scale
  • Develop a unified view of the customer and ensure consistent, relevant communication across channels
  • Champion a test-and-learn culture, with rigorous A/B testing and experimentation frameworks
  • Advance attribution sophistication across CRM channels, improving visibility into true incremental impact and enabling better investment decisions

Own Omnichannel Campaign Orchestration
  • Partner with marketing, merchandising, and ecommerce teams to bring campaigns and promotions to life across the full customer lifecycle
  • Ensure CRM is fully integrated into all major campaigns, product launches, and promotional moments
  • Align messaging across digital, stores, and contact center to create a seamless customer experience
  • Drive coordinated campaign execution that maximizes total business impact - not just channel-level performance

Connect Digital & Contact Center Experiences
  • Act as the primary conduit between ecommerce/customer data and the contact center
  • Partner with contact center leadership to activate CRM insights into outbound/inbound customer engagement strategies
  • Develop customer lists, triggers, and workflows that enable more effective selling and service interactions
  • Help evolve the contact center into a fully integrated revenue and relationship channel

Build & Lead a High-Performing CRM Team
  • Recruit, develop, and retain top CRM talent across strategy, operations, and execution
  • Set a high performance bar with clear goals, accountability, and a results-driven culture
  • Elevate team capabilities in data, segmentation, personalization, and marketing technology
  • Foster strong cross-functional collaboration while maintaining ownership and accountability for outcomes

Leverage AI & Automation to Scale Lifecycle Marketing
  • Implement and scale AI-driven lifecycle journey automation, enabling more personalized, real-time customer experiences across channels
  • Identify opportunities to use AI for segmentation, content generation, send-time optimization, and predictive targeting
  • Partner with data and engineering teams to embed AI capabilities into CRM workflows and decisioning
  • Continuously evaluate emerging technologies to increase efficiency, personalization, and performance

Optimize Technology & Infrastructure
  • Own the CRM tech stack (ESP, SMS platforms, push infrastructure, CDP integrations)
  • Identify and implement tools and capabilities that unlock scale, efficiency, and personalization
  • Partner with engineering and data teams to improve data quality, latency, and activation capabilities
  • Ensure operational excellence across campaign execution, deliverability, and compliance

Required Qualifications
  • 5+ years of experience in CRM, lifecycle marketing, or retention marketing, ideally in ecommerce or omnichannel retail
  • Proven track record of driving significant revenue and LTV growth through CRM channels
  • Deep expertise in email, SMS, push, segmentation, personalization, and marketing automation
  • Strong analytical mindset with experience in attribution, incrementality testing, and performance measurement
  • Experience working cross-functionally with ecommerce, merchandising, marketing, and customer service teams
  • Demonstrated success building and leading high-performing teams in fast-paced environmentsExperience with modern CRM/CDP platform
  • s (e.g., Salesforce Marketing Cloud, Braze, Iterable, Segment, etc.)

What Success Looks Like
  • CRM becomes a top-tier revenue and profit driver, with clear, measurable contribution to the business
  • Significant improvement in customer LTV, retention, and repeat purchase behavior
  • Fully integrated omnichannel lifecycle marketing engine across digital, stores, and contact center
  • High-performing team that operates with speed, accountability, and a relentless focus on results
  • A best-in-class CRM program that combines data, creativity, AI-driven automation, and executional excellence

Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $150,000 - $200,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1-818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.

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About Guitar Center

Sourced by ZipRecruiter

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States. 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Westlake Village, CA, US

Year founded

1964

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