ZipRecruiter

Log In

1

Director Conversion Rate Optimization Jobs in Raleigh, NC

CandleScience

Marketing Analyst

Durham, NC · On-site

... LTV), conversion rate, retention, and customer engagement. * Conducts attribution modeling and ... optimization opportunities. * Stays informed on industry trends, analytics best practices, and ...

CandleScience

Marketing Analyst

Durham, NC · On-site

... LTV), conversion rate, retention, and customer engagement. * Conducts attribution modeling and ... optimization opportunities. * Stays informed on industry trends, analytics best practices, and ...

NetApp

Director, Capital Markets & FX

Morrisville, NC · Hybrid

$201K - $266K/yr

... and optimizing the company's capital structure to support ongoing operations and future growth ... Conduct thorough analysis of capital markets, economic trends, and interest rate movements to ...

Avalara

Senior Partner Marketing Manager

Durham, NC · On-site

$136K/yr

Reporting to the Director of Partner Marketing, you'll collaborate with various teams. These teams ... You will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall ...

Genesys

Direct Response Representative

Durham, NC · On-site

Partnering closely with sales and marketing, you will improve conversion rates and structure the early stages of the sales cycle. This role provides direct exposure to international sales initiatives ...

Genesys

Direct Response Representative

Durham, NC · On-site +1

Partnering closely with sales and marketing, you will improve conversion rates and structure the early stages of the sales cycle. This role provides direct exposure to international sales initiatives ...

Avalara

License Managed Services Director

Durham, NC · On-site

$153K/yr

The License Managed Services Director serves as the executive-level subject matter authority on ... Increased conversion rates or deal velocity in complex License Managed Services opportunities.

TriMark Digital

Director of Content & Brand

Raleigh, NC · On-site

Ensure content is optimized for engagement, search visibility, conversion and overall performance ... Identify opportunities to improve lead quality, conversion rates, customer engagement and campaign ...

next page

Showing results 1-20

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Raleigh, NC

Director Conversion Rate Optimization information

See Raleigh, NC salary details

$22.8K

$118.1K

$184.2K

How much do director conversion rate optimization jobs pay per year?

As of Jul 16, 2026, the average yearly pay for director conversion rate optimization in Raleigh, NC is $118,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,300.00 and $143,400.00 per year, depending on experience, location, and employer.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Raleigh, NC? For Director Conversion Rate Optimization jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Raleigh, NC look for? The top searched job categories for Director Conversion Rate Optimization jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Director Conversion Rate Optimization jobs? Cities near Raleigh, NC with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Marketing Analyst

Marketing Analyst

CandleScience

Durham, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

Job Summary
The Marketing Analyst at CandleScience plays a key role in transforming marketing, ecommerce, customer, and market data into actionable business insights that support growth and strategic decision-making. This position supports the Marketing, Ecommerce, Data, and Executive teams by delivering meaningful reporting, measuring marketing performance, and identifying opportunities to improve customer acquisition, conversion, retention, and overall business performance.
Reporting directly to the VP of Data, this role is responsible for developing and maintaining marketing analytics dashboards, analyzing campaign performance, and providing data-driven recommendations that influence business decisions. The position requires a balance of technical expertise, analytical thinking, and cross-functional collaboration, contributing to CandleScience's overall success through accurate reporting and actionable insights.
Key Responsibilities
  • Maintains and enhances marketing analytics dashboards and reporting infrastructure across multiple channels using GA4, Looker Studio, Tableau, Power BI, or similar business intelligence platforms.
  • Analyzes marketing performance across paid social, paid search, email, affiliate, organic search, and ecommerce channels to evaluate campaign effectiveness and return on investment.
  • Manage Google Tag Manager (GTM), including creation, testing, deployment, and governance of tags, triggers, and variables.
  • Develops reporting that tracks key performance indicators including ROAS, ROI, customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate, retention, and customer engagement.
  • Conducts attribution modeling and customer journey analysis to identify the marketing touchpoints that drive customer acquisition and conversions.
  • Prioritizes analytics requests, communicates findings to stakeholders, and ensures reporting deliverables are completed accurately and on time.
  • Configure event tracking for new website features, product launches, and marketing campaigns.
  • Maintain documentation of tracking specifications and implementation standards.
  • Conducts market, customer, campaign, and competitive analyses to identify trends, opportunities, and business risks.
  • Translates complex datasets into clear reports, dashboards, and presentations for business leaders and executive stakeholders.
  • Collaborates cross-functionally with Marketing, Ecommerce, Finance, Technology, Product Development, and Data teams to support strategic initiatives and business planning.
  • Monitors website performance, customer behavior, and landing page effectiveness to identify optimization opportunities.
  • Stays informed on industry trends, analytics best practices, and emerging technologies to improve reporting capabilities and business insights.
  • Performs other related duties as assigned by the supervisor.
Required Skills / Abilities
  • Bachelor's degree in Business Analytics, Marketing, Statistics, Economics, Computer Science, Data Analytics, or a related field and/or 3-5 years of relevant professional experience.
  • Strong understanding of digital marketing analytics, ecommerce performance measurement, attribution modeling, and business intelligence.
  • Experience analyzing marketing performance, customer behavior, and business data to support strategic decision-making.
  • Expert knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
  • Proficiency with Looker Studio, Tableau, Power BI, or similar data visualization platforms.
  • Advanced Microsoft Excel and Google Sheets skills; SQL experience strongly preferred.
  • Familiarity with ecommerce platforms such as Shopify Plus, Magento, BigCommerce, or proprietary ecommerce platforms.
  • Strong written, verbal, and presentation communication skills with the ability to explain technical findings to non-technical audiences.
  • Demonstrated ability to manage multiple priorities while delivering accurate and actionable insights.
  • Ability to work collaboratively across departments in a fast-paced environment.
  • Experience in ecommerce, retail, consumer products, or omnichannel marketing preferred.
  • Demonstrates both analytical rigor and business curiosity, combining quantitative analysis with an understanding of customer experience and marketing effectiveness.
Work Environment
This role is based in (location) and may be offered in a hybrid format, depending on business needs and budget considerations. The position requires significant time spent performing desk work, using a computer, and attending meetings. along with regular collaboration through meetings, video calls, and occasional in-person sessions. The role may require the ability to lift up to 50 pounds and perform physical tasks such as climbing or using a ladder as needed.
To Apply: Please submit your resume along with a short Cover Letter telling us why you would be a good fit for this position.
Benefits:
Big company benefits with small company culture! We provide comprehensive medical, dental, and vision coverage with low deductibles. All employees receive employer match for retirement contributions of up to 3% of annual earnings. We have liberal vacation policies and offer additional benefits including technology stipends, gym memberships, and company-paid life insurance.
  • Employee assistance program
  • Paid time off (Vacation & Sick)
  • Referral program
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Medical insurance
  • Vision insurance
  • Life insurance

About Us:
CandleScience develops and sells candle and soap making supplies. Our customers vary in size from candle and soap entrepreneurs to seasonal hobbyists. We began in 2003 as a two-person startup, and have become the market leader in the industry.
We work hard to develop natural and safe products that push the boundaries of candle and soap making. Our success is a result of our focus on web development, product development, and operations.
For More About Us:
www.candlescience.com/about
Igniting Growth with CandleScience https://partners.wsj.com/ups/igniting-growth-candl...
First Candles, Now Soap. Durham's CandleScience Expands in DIY Market https://wraltechwire.com/2016/06/02/durham-candles...
CandleScience and the Science of Candle Making https://www.avery.com/blog/customer-spotlight-candlescience/
Facebook https://www.facebook.com/candlescience
TikTok https://www.tiktok.com/@candlescience
Instagram https://www.instagram.com/candlescience

Apply