Reporting to the Director, Digital Engineering, you will partner closely with Product Owners ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...
Reporting to the Director, Digital Engineering, you will partner closely with Product Owners ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...
PPC Specialist
Raleigh, NC · On-site
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...
Quick apply
PPC Specialist
Raleigh, NC · On-site
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...
PPC Specialist
Raleigh, NC · On-site +1
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...
PPC Specialist
Raleigh, NC · On-site +1
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...
PPC Specialist
Raleigh, NC · On-site
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...
PPC Specialist
Raleigh, NC · On-site
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...
Own the conversion funnel--define it, measure it, interrogate it, and continuously improve it ... Map and analyze traffic sources across paid, organic, direct, and referral channels, providing ...
Own the conversion funnel--define it, measure it, interrogate it, and continuously improve it ... Map and analyze traffic sources across paid, organic, direct, and referral channels, providing ...
Own the conversion funnel-define it, measure it, interrogate it, and continuously improve it ... Map and analyze traffic sources across paid, organic, direct, and referral channels, providing ...
Own the conversion funnel-define it, measure it, interrogate it, and continuously improve it ... Map and analyze traffic sources across paid, organic, direct, and referral channels, providing ...
Director, eCommerce Operations & Strategy Business/Posting Title: Director, eCommerce Operations ... Stand up and own unified dashboards and KPI definitions across traffic, conversion, SEO performance ...
Director, eCommerce Operations & Strategy Business/Posting Title: Director, eCommerce Operations ... Stand up and own unified dashboards and KPI definitions across traffic, conversion, SEO performance ...
... optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced ... conversion, and customer quality. This is a strategic and hands-on role for a paid media ...
Quick apply
... optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced ... conversion, and customer quality. This is a strategic and hands-on role for a paid media ...
Director eCommerce Operations & Strategy
Raleigh, NC · On-site +1
Director, eCommerce Operations & Strategy Business/Posting Title: Director, eCommerce Operations ... Stand up and own unified dashboards and KPI definitions across traffic, conversion, SEO performance ...
Director eCommerce Operations & Strategy
Raleigh, NC · On-site +1
Director, eCommerce Operations & Strategy Business/Posting Title: Director, eCommerce Operations ... Stand up and own unified dashboards and KPI definitions across traffic, conversion, SEO performance ...
... and conversion rates. Team Leadership & Management: * Manage and mentor a team of Marketing ... tradeoffs and optimizing resource allocation. * Ability to thrive in a fast-paced, dynamic ...
Quick apply
... and conversion rates. Team Leadership & Management: * Manage and mentor a team of Marketing ... tradeoffs and optimizing resource allocation. * Ability to thrive in a fast-paced, dynamic ...
... and conversion rates. Team Leadership & Management: * Manage and mentor a team of Marketing ... tradeoffs and optimizing resource allocation. * Ability to thrive in a fast-paced, dynamic ...
... and conversion rates. Team Leadership & Management: * Manage and mentor a team of Marketing ... tradeoffs and optimizing resource allocation. * Ability to thrive in a fast-paced, dynamic ...
... optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced ... conversion, and customer quality. This is a strategic and hands-on role for a paid media ...
... optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced ... conversion, and customer quality. This is a strategic and hands-on role for a paid media ...
... optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced ... conversion, and customer quality. This is a strategic and hands-on role for a paid media ...
... optimization, and measurement across e-commerce, vendor co-op, local, test-and-learn, and advanced ... conversion, and customer quality. This is a strategic and hands-on role for a paid media ...
Paid Media Specialist
Raleigh, NC · On-site
... CTR, conversion rate, etc.). Build reporting dashboards and clear, client-ready performance ... Exposure to landing page optimization and CRO best practices.
Paid Media Specialist
Raleigh, NC · On-site
... CTR, conversion rate, etc.). Build reporting dashboards and clear, client-ready performance ... Exposure to landing page optimization and CRO best practices.
Paid Media Specialist
Raleigh, NC · On-site
... optimization models to improve performance at scale. • Use Google Analytics (GA4) as a primary ... conversion rate, etc.). • Build reporting dashboards and clear, client-ready performance ...
Paid Media Specialist
Raleigh, NC · On-site
... optimization models to improve performance at scale. • Use Google Analytics (GA4) as a primary ... conversion rate, etc.). • Build reporting dashboards and clear, client-ready performance ...
Director, Business Value Services (BVS) - Health Division
Cary, NC · On-site
$165K - $295K/yr
Cost optimization * Clinical and operational efficiency * Risk mitigation and compliance ... Improvewin rates, deal velocity, and pipeline conversion * Support account planning and growth ...
Director, Business Value Services (BVS) - Health Division
Cary, NC · On-site
$165K - $295K/yr
Cost optimization * Clinical and operational efficiency * Risk mitigation and compliance ... Improvewin rates, deal velocity, and pipeline conversion * Support account planning and growth ...
Director, Business Value Services (BVS) - Health Division
Cary, NC · On-site
$165K - $295K/yr
Cost optimization * Clinical and operational efficiency * Risk mitigation and compliance ... Improvewin rates, deal velocity, and pipeline conversion * Support account planning and growth ...
Director, Business Value Services (BVS) - Health Division
Cary, NC · On-site
$165K - $295K/yr
Cost optimization * Clinical and operational efficiency * Risk mitigation and compliance ... Improvewin rates, deal velocity, and pipeline conversion * Support account planning and growth ...
Paid Media Specialist
Raleigh, NC · On-site
... optimization models to improve performance at scale. • Use Google Analytics (GA4) as a primary ... conversion rate, etc.). • Build reporting dashboards and clear, client-ready performance ...
Quick apply
Paid Media Specialist
Raleigh, NC · On-site
... optimization models to improve performance at scale. • Use Google Analytics (GA4) as a primary ... conversion rate, etc.). • Build reporting dashboards and clear, client-ready performance ...
Director, Business Value Services (BVS) - Health Division
Cary, NC · On-site
$165K - $295K/yr
Cost optimization * Clinical and operational efficiency * Risk mitigation and compliance ... Improvewin rates, deal velocity, and pipeline conversion * Support account planning and growth ...
Director, Business Value Services (BVS) - Health Division
Cary, NC · On-site
$165K - $295K/yr
Cost optimization * Clinical and operational efficiency * Risk mitigation and compliance ... Improvewin rates, deal velocity, and pipeline conversion * Support account planning and growth ...
Marketing Analyst
Durham, NC · On-site
... LTV), conversion rate, retention, and customer engagement. * Conducts attribution modeling and ... optimization opportunities. * Stays informed on industry trends, analytics best practices, and ...
Quick apply
Marketing Analyst
Durham, NC · On-site
... LTV), conversion rate, retention, and customer engagement. * Conducts attribution modeling and ... optimization opportunities. * Stays informed on industry trends, analytics best practices, and ...
Director Conversion Rate Optimization information
See Raleigh, NC salary details
$22.8K - $37.5K
1% of jobs
$37.5K - $52.2K
4% of jobs
$52.2K - $66.9K
7% of jobs
$66.9K - $81.5K
6% of jobs
$92.5K is the 25th percentile. Wages below this are outliers.
$81.5K - $96.2K
8% of jobs
$96.2K - $110.9K
14% of jobs
The median wage is $118.6K / yr.
$110.9K - $125.5K
18% of jobs
$140.2K is the 75th percentile. Wages above this are outliers.
$125.5K - $140.2K
17% of jobs
$140.2K - $154.9K
16% of jobs
$154.9K - $169.5K
5% of jobs
$169.5K - $184.2K
4% of jobs
$22.8K
$118.1K
$184.2K
How much do director conversion rate optimization jobs pay per year?
As of Jul 16, 2026, the average yearly pay for director conversion rate optimization in Raleigh, NC is $118,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,300.00 and $143,400.00 per year, depending on experience, location, and employer.
How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?
The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.
What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?
To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.
What does a Director of Conversion Rate Optimization do?
A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.
What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?
| Aspect | Director Conversion Rate Optimization | Conversion Analyst |
|---|---|---|
| Responsibilities | Oversees overall CRO strategy, manages teams, and aligns business goals | Analyzes data, runs tests, and provides insights to optimize conversions |
| Required Skills | Strategic thinking, leadership, CRO tools, data analysis | Data analysis, A/B testing, web analytics tools |
| Work Environment | Senior management, cross-department collaboration | Data-driven, technical, focused on testing and analysis |
The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.
What are popular job titles related to Director Conversion Rate Optimization jobs in Raleigh, NC? For Director Conversion Rate Optimization jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Raleigh, NC look for? The top searched job categories for Director Conversion Rate Optimization jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Director Conversion Rate Optimization jobs? Cities near Raleigh, NC with the most Director Conversion Rate Optimization job openings:
Full-time
Medical, Dental, Life, Retirement, PTO
Re-posted 19 days ago
MyEyeDr. rating
6.2
Based on 204 frontline employees who took The Breakroom Quiz
699th of 886 rated healthcare providers
Job description
Description
About the role
We are seeking an IT Business Product Manager, CRM to lead the strategy, roadmap, and execution of our omnichannel patient engagement platform. This role will serve as a critical bridge between business stakeholders and technical teams, ensuring that CRM capabilities align with business goals and deliver measurable impact across patient engagement and conversion. Candidates must have strong hands-on experience in CRM product management, campaign orchestration, and marketing automation.
Reporting to the Director, Digital Engineering, you will partner closely with Product Owners, Marketing, Analytics, and Engineering teams (Developers/QA) to define requirements, manage the backlog, and drive execution of CRM initiatives that improve engagement, personalization, and conversion.
This is a hybrid role out of our Raleigh, NC office with a minimum of two onsite days per week.
You Will
About You
Grow With Us
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
#LI-KD1
About the role
We are seeking an IT Business Product Manager, CRM to lead the strategy, roadmap, and execution of our omnichannel patient engagement platform. This role will serve as a critical bridge between business stakeholders and technical teams, ensuring that CRM capabilities align with business goals and deliver measurable impact across patient engagement and conversion. Candidates must have strong hands-on experience in CRM product management, campaign orchestration, and marketing automation.
Reporting to the Director, Digital Engineering, you will partner closely with Product Owners, Marketing, Analytics, and Engineering teams (Developers/QA) to define requirements, manage the backlog, and drive execution of CRM initiatives that improve engagement, personalization, and conversion.
This is a hybrid role out of our Raleigh, NC office with a minimum of two onsite days per week.
You Will
- Own and manage the IT CRM product roadmap for patient engagement, personalization, and campaign orchestration.
- Act as the primary liaison between business stakeholders and technical teams, translating business needs into clear technical requirements.
- Gather, document, and prioritize business requirements, user stories, and acceptance criteria using Jira and Confluence.
- Lead Agile ceremonies including sprint planning, backlog grooming, stand-ups, retrospectives, and Kanban workflows.
- Partner with CRM developers and QA teams to ensure high-quality delivery of campaigns, features, and integrations.
- Drive execution of cross-channel CRM campaigns (email, SMS, push, in-app)
- Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate, engagement rate, retention, and campaign performance.
- Support A/B testing and experimentation strategies to optimize campaign effectiveness and drive continuous improvement.
- Ensure alignment with CDP data models, segmentation strategies, and personalization frameworks.
- Maintain strong documentation for product requirements, workflows, integrations, and system architecture.
- Identify risks, dependencies, and opportunities; proactively communicate status and recommendations.
- Support platform migrations, enhancements, and integration initiatives across the Martech ecosystem.
About You
- Bachelor's degree in Computer Science , Business, Marketing Technology, or equivalent experience.
- 5+ years of experience in CRM Product Management, Marketing Technology, or Digital Product roles.
- Hands-on experience working with CRM/marketing automation platforms such as:
- Strong experience in campaign management, customer journeys, segmentation, and personalization strategies.
- Proven expertise in Agile methodologies, including backlog management, sprint execution, and stakeholder alignment.
- Deep experience with Jira, Confluence, and product documentation best practices.
- Strong understanding of CDP ecosystems, data flows, and customer data activation.
- Familiarity with marketing metrics and KPIs (conversion rate, CTR, engagement, LTV, retention).
- Ability to work effectively with engineering, QA, marketing, analytics, and business teams.
- Experience in patient engagement, healthcare, retail, or consumer digital platforms is a plus.
- Understanding of HIPAA, consent management, and compliance considerations is preferred.
- Excellent communication and stakeholder management skills.
- Strong collaboration and influencing ability across cross-functional teams.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Analytical and data-driven mindset with focus on outcomes and business impact.
- Comfortable working in hybrid/global team environments.
- Passion for improving customer/patient experiences and driving conversion growth.
Grow With Us
- Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k ) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
#LI-KD1
About MyEyeDr.
Sourced by ZipRecruiter
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
Industry
Health care and social assistance
Company size
5,001 - 10,000 Employees
Headquarters location
Vienna, VA, US
Year founded
2001