ZipRecruiter

Log In

1

Director Brand Communications Jobs in Reston, VA

National Geographic

Senior Director, Brand

Washington, DC · On-site

$185.25 - $195/hr

The Communications, Marketing and Brand team uses creative and strategic tools to further the ... The Senior Director, Brand is responsible for developing brand strategies and brand identity ...

Nestlé S.A.

Director Brand Marketing

Arlington, VA · On-site

$175 - $235/hr

This role drives the Essentia portfolio's product, pricing, packaging, communications strategies to fulfill profit, volume and brand equity objectives. The Marketing Director is responsible for ...

Nestle

Director Brand Marketing

Arlington, VA · On-site

This role drives the Essentia portfolio's product, pricing, packaging, communications strategies to fulfill profit, volume and brand equity objectives. The Marketing Director is responsible for ...

next page

Showing results 1-20

All JobsBrand Communications JobsDirector Brand Communications JobsDirector Brand Communications Jobs in Reston, VA

Director Brand Communications information

See Reston, VA salary details

$36.4K

$106.4K

$176.9K

How much do director brand communications jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director brand communications in Reston, VA is $106,383.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $131,100.00 per year, depending on experience, location, and employer.

What does a director of brand communications do?

A Director of Brand Communications is responsible for developing and executing the communication strategies that shape and promote a company's brand image. They oversee public relations, media relations, internal communications, and messaging across multiple channels to ensure consistency and alignment with the brand’s goals. This role often involves collaborating with marketing, executive leadership, and creative teams to drive brand awareness and reputation. Directors of Brand Communications also manage crisis communications and monitor public perception to protect and enhance the brand.

What are the key skills and qualifications needed to thrive as a director of brand communications?

To thrive as a Director of Brand Communications, you need expertise in strategic messaging, brand management, and leadership, typically supported by a degree in communications, marketing, or a related field. Familiarity with PR tools, media monitoring platforms, content management systems, and analytics software is essential. Exceptional interpersonal, storytelling, and crisis management skills help you effectively guide teams and shape public perception. These competencies ensure brand consistency, effective communication strategies, and a strong reputation in competitive markets.

How does a director of brand communications typically collaborate with other departments within an organization?

A Director of Brand Communications works closely with multiple departments, such as marketing, public relations, product development, and executive leadership, to ensure consistent and effective messaging across all channels. This collaboration often involves aligning communication strategies with overall business goals, coordinating campaigns, and supporting internal communications. Regular cross-functional meetings and project management tools are commonly used to maintain alignment and streamline workflows, making strong interpersonal and organizational skills essential for success in this role.

What is the difference between Director Brand Communications vs Brand Manager?

AspectDirector Brand CommunicationsBrand Manager
ResponsibilitiesOversees overall brand messaging, strategic communication campaigns, and corporate reputationManages specific product brands, develops marketing strategies, and executes campaigns
Required CredentialsBachelor's degree; often master's; experience in communications or marketingBachelor's degree; marketing or business background common
Work EnvironmentCorporate communications, marketing departments, agency settingsMarketing teams, product management, advertising agencies
Industry UsageCommon in large corporations, agencies, and brandsWidely used in consumer goods, tech, and retail sectors

The main difference is that a Director Brand Communications focuses on strategic corporate messaging and reputation management, while a Brand Manager concentrates on specific product branding and marketing campaigns. Both roles require strong communication skills and marketing knowledge but differ in scope and focus.

What job categories do people searching Director Brand Communications jobs in Reston, VA look for?

The top searched job categories for Director Brand Communications jobs in Reston, VA are:

What cities near Reston, VA are hiring for Director Brand Communications jobs?

Cities near Reston, VA with the most Director Brand Communications job openings:

Director Brand Communications jobs near you

Dir Brand Strategy & Development - 90389205 - Washington at Amtrak Washington DC

kozmetickesluzby.vecnakraska.sk - Jobboard

Washington, DC • On-site

$163 - $211.14/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Key responsibilities

  • Define and uphold Amtrak's position as an iconic, modern, and relevant brand.

  • Establish and implement creative direction, brand architecture, standards, and templates to ensure consistency and clarity across all touchpoints.

  • Develop and oversee brand collateral, manage promotional items, and lead external creative and media agencies.

Job description

Dir Brand Strategy & Development – Washington, DC

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. Amtrak employs more than 20,000 diverse professionals throughout the United States. The safety of our passengers, employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Summary of Duties

The Director, Brand Strategy & Development is a key brand leader and marketing expert responsible for defining and upholding Amtrak’s position in the marketplace as an iconic, modern, and relevant brand. The role ensures brand essence and consistency throughout the guest journey by establishing creative direction, brand architecture, standards, and templates. The Director develops and approves all brand collateral, manages promotional item inventory, and leads the Brand Communications Manager and Digital & Brand Copywriter. The Director partners closely with Market Research, Digital Design, Product Development, and Service Standards and leads external creative and media agencies.

Essential Functions Brand Strategy
  • Define and uphold Amtrak’s position as an iconic, modern, and relevant brand.
  • Establish and implement creative direction, brand architecture, standards, and templates to ensure consistency and clarity across all touchpoints.
  • Leverage market research and segmentation to establish and enforce value propositions for specific audiences.
  • Develop and execute the creative and merchandising strategy for in‑station and onboard marketing placements.
  • Stay abreast of industry trends and emerging technologies to continuously innovate brand strategies.
  • Implement cutting‑edge marketing techniques and tools to keep the brand relevant and engaging.
Brand Creative & Copy Management
  • Develop and oversee a robust copy tone of voice for Amtrak.
  • Serve as editor and provide oversight for all copy for online and offline channels.
  • Lead the implementation of Center of Engagement copy execution for CRM treatments.
  • Perform Photoshop and design treatment explorations for branding applications.
Brand Management
  • Ensure all brand materials align with established guidelines.
  • Approve all internal and external brand collateral.
  • Establish KPIs to measure brand initiatives and promotional campaigns.
  • Regularly report on brand performance to senior leadership.
  • Negotiate and manage contracts with vendors, agencies, and partners.
  • Collaborate with Corporate and Employee Communications on press releases and corporate announcements.
Stakeholder Collaboration
  • Provide clear brand guidelines for internal and external stakeholders, including State partners.
  • Partner with Market Research, Digital Design, Product Development, and Service Standards teams.
Legal & Compliance
  • Collaborate with Legal to ensure proper registration and application of all Amtrak marks.
  • Ensure stakeholder communication and application of all marks.
Promotional Strategy & Management
  • Partner with Director, Advertising & Media to direct promotional sales and events in a brand‑right, creative way.
  • Capture and analyze customer feedback to inform brand improvements.
  • Develop and maintain an inventory of promotional items and sellable Amtrak merchandise, negotiating suppliers and licensors.
  • Oversee the brand development and promotional activities budget.
Leadership
  • Lead, coach, and develop the Brand Communications Manager and Digital & Brand Copywriter.
  • Lead brand agency resources as the primary point of contact.
  • Foster a collaborative and high‑performing team environment.
Minimum Qualifications
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Experience in brand management, marketing, or related field, with a significant portion in a leadership role.
  • 5+ years in leading creative development and brand architecture for a leading brand.
  • 5+ years of experience in licensing, co‑branding, and retailing programs.
  • 5+ years of experience in copywriting/editing.
  • Strong negotiating skills.
  • 5+ years of experience leading, coaching, and developing a team.
Minimum Knowledge, Skills and Abilities
  • Strong creative, brand and design sensibilities.
  • Acumen with APA style copy standards.
  • Proficiency in Adobe Photoshop and related tools such as Canva.
  • Strategic thinking and analytical skills, leveraging market research and data.
  • Excellent communication and interpersonal skills.
  • Demonstrated ability to lead and develop high‑performing teams.
  • Proficiency in using marketing tools and technologies.
  • Strong project‑management skills and ability to manage multiple initiatives.
  • Deep understanding of brand development and management principles.
  • Familiarity with legal and compliance aspects related to brand registration and usage.
  • Ability to manage a complex budget effectively.
  • Knowledge of current industry trends, competitive landscape, and emerging technologies.
Preferred Qualifications
  • A Master’s degree is preferred.
  • 11‑14 years of experience in brand management, marketing, or a related field, with a significant portion in a leadership role.
  • Proven experience in the travel, hospitality, or transportation industry.
Work Environment
  • Fast‑paced, dynamic, collaborative work environment.
  • Additional working hours may be required.
  • Occasional travel required.
  • Occasional lifting of up to 25 pounds when working with promotional merchandise.
Communications and Interpersonal Skills
  • Must have excellent oral and written communication skills.
Pay Transparency

The salary/hourly range is $163,000‑$211,140. Pay is based on several factors including education, work experience, certifications, internal equity, and other considerations. Amtrak may consider geographic pay differential for the employee’s assigned worksite or location. Amtrak may offer additional incentive and pay programs to recognize and reward employees, including a short‑term incentive bonus based on performance and a long‑term incentive plan. In addition to salary, Amtrak offers a comprehensive benefit package that includes health, dental, and vision plans; health‑saving accounts; wellness programs; flexible spending accounts; 401K retirement plan with employer match; life insurance; short and long‑term disability insurance; paid time off; backup care; adoption assistance; surrogacy assistance; reimbursement of education expenses; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges.

Requisition ID

164115

Posting Locations

District of Columbia; Delaware; Massachusetts; New York; Pennsylvania

Work Arrangement

06‑Onsite. Click here for more information about work arrangements at Amtrak.

Job Family / Function

Marketing

Relocation Offered

No

Travel Requirements

Up to 25%

EEO Statement

Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other protected class as defined by applicable law.

#J-18808-Ljbffr

Apply