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Director Behavioral Health Marketing Jobs (NOW HIRING)

Advantage Health Centers

Reporting to the Chief Medical Officer (CMO), the Director of Behavioral Health provides administrative direction and coordination of Behavioral Health services and providers and staff. The Director ...

Tenet Health

Director - Behavioral Health

Modesto, CA · On-site

Position Summary Directly reporting to the Chief Nursing Officer, and to the Behavioral Health Center Administrator, the Director of Patient Care Services is a Master's Degree in psychiatric or ...

Voices for Voices

The Director of Behavioral Health is a Registered Nurse who assumes 24 hour administrative responsibility for the management of all Behavioral Health Program functions. Supervises, assesses, plans ...

Istss

The Director of Behavioral Health is a Registered Nurse who assumes 24 hour administrative responsibility for the management of all Behavioral Health Program functions. Supervises, assesses, plans ...

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How much do director behavioral health marketing jobs pay per year?

As of Sep 11, 2026, the average yearly pay for director behavioral health marketing in the United States is $105,884.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $131,000.00 per year, depending on experience, location, and employer.

What does a director of behavioral health marketing do?

A Director of Behavioral Health Marketing is responsible for developing and implementing marketing strategies to promote behavioral health services and programs. They analyze market trends, identify target audiences, and create campaigns to increase awareness and engagement with mental health and addiction treatment offerings. This role often involves collaborating with clinical teams, managing budgets, overseeing digital and traditional marketing channels, and ensuring all communications align with regulatory guidelines in the healthcare industry. The Director also monitors campaign effectiveness and adjusts strategies to meet organizational goals.

How does the director of behavioral health marketing collaborate with clinical teams to ensure effective messaging?

As a Director of Behavioral Health Marketing, close collaboration with clinical teams is essential to develop accurate and sensitive messaging that resonates with both patients and providers. This often involves regular meetings with clinicians to gain insights into patient needs, treatment protocols, and the latest advancements in behavioral health. By working together, marketing strategies can be tailored to address stigma, promote access to care, and highlight the organization's unique capabilities, ensuring campaigns are both ethical and effective.

What are the key skills and qualifications needed to thrive as a director of behavioral health marketing, and why are they important?

To thrive as a Director of Behavioral Health Marketing, you need expertise in strategic marketing, healthcare industry knowledge, and experience with behavioral health services, often supported by a relevant degree and years of leadership experience. Familiarity with digital marketing platforms, CRM systems, data analytics tools, and compliance regulations like HIPAA is essential. Exceptional communication, leadership, and relationship-building skills help drive cross-functional collaboration and impactful outreach. These competencies are crucial for effectively promoting behavioral health services, ensuring regulatory compliance, and achieving organizational growth.

What are the most commonly searched types of Behavioral Health Marketing jobs?

The most popular types of Behavioral Health Marketing jobs are:

What are popular job titles related to Director Behavioral Health Marketing jobs?

For Director Behavioral Health Marketing jobs, the most frequently searched job titles are:

Director - Behavioral Health

On-site

Advantage Health Centers
Outpatient Health Care • 51 - 200 employees
Learn more about Advantage Health Centersexternal

Full-time

Re-posted 9 days ago

Job description

Summary: Reporting to the Chief Medical Officer (CMO), the Director of Behavioral Health provides administrative direction and coordination of Behavioral Health services and providers and staff. The Director of Behavioral Health develops and implements strategic plans to grow, maintain, and structure behavioral health services, and collaborates in a process of integrated care with other medical team members to strengthen the overall health and wellness of patients.
Duties and Responsibilities include the following. Other duties may be assigned.
  • Develop and implement programs focused on mental and behavioral health services to meet the needs of prospective and existing patients.
  • Provide input and support for program service philosophy, including knowledge of trends within service area, to further enhance program offerings.
  • Collaborates with Medical Director, department leaders and directors, providers, and executives for program planning and coordination, process improvement, and strategic planning and goal setting in relation to behavioral health services and integrated care.
  • Facilitates behavioral health meetings, collaborate with PCPs and PMHPs to discuss program policies/procedures, coordinating services, provider education, and patient cases.
  • Participates in the Patient Centered Medical Home (PCMH) team meetings.
  • Develops and monitors processes to meet and exceed the established department goals and target quality metrics.
  • Work closely with CFO and Finance Department to review, implement, and monitor program budget through authorizing expenditures, monitoring trends, ensuring compliance with funding source guidelines, and ensuring compliance with reporting requirements of funding sources.
  • Works closely with Human Resources during recruitment process, candidate selection, and onboarding and training.
  • Develops strategic plans for Behavioral Health staff development and actively engages and coaches Behavioral Health staff through performance management.
  • Communicates with Outreach team and participates in agency community outreach events, including events specific to integrated care, mental health, behavioral health, whole-health wellness, and other focal points relevant to mental and behavioral health services.
  • Present to agencies, professional organizations, and community members on topics related, but not limited to, behavioral and mental health awareness, services offered, benefits of integrated care, and mental wellness.
  • This position may include provision of services and interaction with patients, within scope of practice.
Education/Experience:
  • Requires a Licensed Clinical Social Worker or Licensed Psychologist or M.D. or D.O. with experience in Psychiatry
  • Licensed Clinical Social Worker or Licensed Psychologist must have and maintain a current License from the State of Michigan
  • M.D. or D.O. must have and maintain a current Controlled Substances Registration Certificate from the U.S. Drug Enforcement Administration.
  • M.D. or D.O. must have and maintain a current Physician License and Controlled Substance License from the State of Michigan.
Specialized Training:
  • Recipient rights training
  • Person-centered planning training
  • Behavior management and crisis management training
Certificates and Licenses:
  • LMSW, LPC, APNP, or PA strongly preferred. Ideal candidate will have the ability to provide services in a capacity relevant to behavioral health.
  • Substance abuse certification preferred.
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