ZipRecruiter

Log In

1

Direct Response Media Jobs (NOW HIRING)

Walker Advertising

Director, Direct Response Media

$140K - $175K/yr

About the role In this role you will own the strategy, buying, and optimization of Los Defensores' direct-response media across broadcast, streaming/CTV, audio, and emerging channels - engineered to ...

Clients Blackbox, Inc.

Direct Response Copywriter

Direct Response Copywriter We're hiring a Direct Response Copywriter. This role is about writing ... Experience collaborating closely with media buyers or performance teams Responsibilities * Write ...

City Beauty

Direct Response Copywriter

Burbank, CA

$70K - $90K/yr

Collaborate on a deep level with media buyers, video editors and product development team to ensure direct response copy is accurate, compelling, and persuasive * Storytelling - translate product ...

next page

Showing results 1-20

All JobsDirect Response Media Jobs

Direct Response Media information

See salary details

$56.5K

$120.2K

$129K

How much do direct response media jobs pay per year?

As of Jul 26, 2026, the average yearly pay for direct response media in the United States is $120,163.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Direct Response Media, and why are they important?

Success in Direct Response Media requires expertise in advertising strategy, data analysis, and copywriting, often supported by a marketing or communications degree. Familiarity with platforms like Google Ads, Facebook Ads Manager, CRM systems, and analytics tools such as Google Analytics is essential. Strong analytical thinking, creativity, and the ability to adapt quickly make professionals stand out in this fast-paced environment. These skills ensure campaigns are effectively optimized for measurable results, driving immediate consumer actions and maximizing ROI.

What is the difference between Direct Response Media vs Digital Marketing Specialist?

AspectDirect Response MediaDigital Marketing Specialist
CredentialsExperience in media buying, advertising, and analyticsMarketing degrees, certifications like Google Ads or HubSpot
Work EnvironmentAdvertising agencies, media firms, in-house marketing teamsMarketing agencies, corporate marketing departments
Industry UsageFocused on direct response campaigns to generate immediate actionBroader digital marketing strategies including branding and content

Direct Response Media professionals focus on creating campaigns that prompt immediate customer actions, such as clicks or purchases, often using media buying and analytics. Digital Marketing Specialists have a broader scope, including content creation, SEO, and brand awareness, with a focus on long-term growth. While both roles require marketing knowledge and digital skills, Direct Response Media is more specialized in immediate ROI campaigns.

What are some common challenges faced by professionals in Direct Response Media, and how can they be addressed?

Professionals in Direct Response Media often face challenges such as rapidly changing consumer behaviors, keeping up with evolving digital platforms, and optimizing campaigns for measurable results. Adapting to new technologies, analyzing large sets of data, and consistently testing creative strategies are crucial. Building strong collaboration with analytics, creative, and account teams can help overcome these challenges, ensuring campaigns remain effective and responsive to market shifts.

What is Direct Response Media?

Direct Response Media refers to advertising channels and campaigns designed to prompt an immediate response from consumers, such as making a purchase, calling a phone number, or visiting a website. Unlike traditional brand advertising, direct response media focuses on measurable outcomes and often includes clear calls to action. This approach is commonly used in television, radio, print, digital, and social media, allowing advertisers to track the effectiveness of their campaigns in real time. The goal is to generate leads or sales directly from the advertisement itself.
More about Direct Response Media jobs
What cities are hiring for Direct Response Media jobs? Cities with the most Direct Response Media job openings:
What job categories do people searching Direct Response Media jobs look for? The top searched job categories for Direct Response Media jobs are:
Direct Response Media jobs near you
Infographic showing various Direct Response Media job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 13% Part Time, and 7% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $120,163 per year, or $57.8 per hour.
Director, Direct Response Media

Director, Direct Response Media

Walker Advertising

Remote

$140K - $175K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

About Walker Advertising
Since 1984, Walker Advertising has bridged the gap between a law firm's need to grow and an underserved community's need for trustworthy legal services. Our teams lead with empathy and without ego to serve others through integrity and trust. We dare to think differently and work to consistently raise the bar, creating a workplace environment based on respect.
We believe that our employees are not just numbers; they are people. People with families and lives outside of work. We understand that a career is just one piece of the puzzle that makes people successful, happy individuals. That's why as we grow our teams, we focus on the whole person.
About the role
In this role you will own the strategy, buying, and optimization of Los Defensores' direct-response media across broadcast, streaming/CTV, audio, and emerging channels - engineered to drive qualified in-bound calls and form-fill volume at target efficiency while deliberately compounding brand consideration in our core and growth Latino audiences.
What you'll do
  • Full DR media P&L across linear TV, CTV/OTT, streaming, audio/podcast, addressable, and OOH/experiential - with in-bound calls + form fills as the North Star KPI and CPL/CPA held to plan.

  • A media mix that intentionally balances lower-funnel response with upper-funnel reach, and the measurement framework that proves the brand layer is a multiplier rather than a cost.

  • Vendor and partner negotiation and stewardship - networks, streaming platforms, reps, and outside buying partners - including actively managing concentration risk across the Hispanic broadcast landscape so no single network family becomes a single point of leverage or failure.

  • Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-scale rigor on new inventory.

  • Spanish/English performance visibility at every metric layer, and audience strategy that deepens loyalty with Spanish-dominant viewers while expanding into bilingual and English-dominant Latino segments.

  • Tight partnership with the Performance (paid digital) team so DR media and paid digital are read as one funnel, not two scorecards - and with Content Studio so creative is built for the channel and the audience.

  • Reporting: media audit baselines, investment-vs-actuals, and a clear narrative connecting media spend to lead volume, quality, and brand health.

Qualifications
  • 8+ years in direct-response media buying/planning with a documented record of hitting volume and efficiency targets at scale (multi-million-dollar budgets).

  • Genuine fluency in today's DR toolkit - programmatic/addressable TV, CTV/OTT, attribution and incrementality methods, MMM, first-party-data-informed targeting - not just legacy linear spot buying.

  • Proof you've integrated brand and performance: a case where you defended or expanded upper-funnel investment using measurement, and it paid off downstream.

  • Strong negotiation and partner-management track record.

  • Analytical command - comfortable owning the numbers, building the model, and presenting it to C-suite.

What will set a candidate apart:
  • Lead-gen or regulated-vertical experience (legal, insurance, financial, healthcare) where compliance and lead quality both matter.

  • Experience standing up or maturing a measurement/attribution practice rather than inheriting one.

  • Hispanic / Spanish-language media experience and bicultural fluency (Spanish proficiency strongly preferred given the audience and partner landscape).

Benefits/Perks
  • 3 Weeks Paid Time Off
  • 12 Weeks of Guaranteed Paid Parental Leave
  • Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
  • 401(k) Retirement Savings Plan
  • Wellness Initiatives/Employee Assistance Program
  • Rewards and Recognition Programs
  • Career Development Opportunities

Pay Range
$140,000-175,000 base salary per year plus 20% annual bonus (Remote - United States)
AI Disclaimer & Accommodations
We may use AI-enabled tools to assist with certain parts of our hiring process, including application review and candidate evaluation. These tools support our team and are used with human oversight. All final hiring decisions are made by humans.
If you require reasonable accommodations during the application process or have questions about our hiring process, please contact OWSC@walkeradvertising.com.

Apply