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Direct Response Marketing Manager Jobs (NOW HIRING)

Mr. Rogers Windows

Marketing Manager

Chesapeake, VA

$100K/yr

Rogers Windows is seeking an experienced Marketing Manager with a strong direct response background to help drive measurable growth and lead a fun and friendly team. This role is ideal for a data ...

ADL

Growth Marketing Manager

Manhattan, NY · Hybrid

$80K - $88K/yr

Manage direct response budget spend and reconciliation to ensure the direct response program is on track and achieving targeted ROI. * Oversee CSC Direct Response GoFundMe Pro donation pages ...

Huzzle

Head of Paid Media

Strong understanding of direct-response marketing principles. * Advanced knowledge of Meta Ads Manager. * Strong analytical skills using Google Sheets or Microsoft Excel. * Experience with ...

Adl

Growth Marketing Manager

Manhattan, NY · On-site

$80K - $88K/yr

Manage direct response budget spend and reconciliation to ensure the direct response program is on track and achieving targeted ROI. * Oversee CSC Direct Response GoFundMe Pro donation pages ...

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How much do direct response marketing manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for direct response marketing manager in the United States is $58,968.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $67,500.00 per year, depending on experience, location, and employer.

What is a direct response manager?

A direct response marketing manager oversees campaigns designed to generate immediate action from consumers, such as purchases or sign-ups. They analyze data, create targeted messaging, and often use tools like email, social media, and digital advertising to measure and optimize campaign performance.

What does a Direct Response Marketing Manager do?

A Direct Response Marketing Manager is responsible for creating and executing marketing campaigns that prompt immediate responses from customers, such as making a purchase, filling out a form, or calling a number. They use channels like email, social media, paid ads, and direct mail to track and analyze customer responses in real time. Their goal is to drive measurable results and optimize campaigns based on performance data. This role involves strategy, copywriting, testing, and data analysis to ensure high ROI for marketing initiatives.

How does a Direct Response Marketing Manager typically collaborate with creative and analytics teams to optimize campaign performance?

A Direct Response Marketing Manager works closely with creative teams to develop compelling messaging and visuals that drive immediate action from targeted audiences. Simultaneously, they partner with analytics teams to monitor campaign metrics, analyze response rates, and adjust strategies in real time for optimal results. This cross-functional collaboration ensures that creative assets align with performance goals and that data-driven insights inform ongoing campaign improvements. Effective communication and feedback loops between these teams are essential for maximizing ROI in direct response campaigns.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, or digital marketing managers can earn $150,000 or more annually, especially with extensive experience and advanced skills in data analysis, campaign management, and media buying. These positions often require strong strategic thinking, industry knowledge, and proficiency with tools like media planning software and analytics platforms.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive leadership responsibilities. These roles typically require advanced experience, strategic skills, and often a background in data analysis or digital marketing tools, with compensation reflecting their seniority and impact on company revenue.

What are the key skills and qualifications needed to thrive as a Direct Response Marketing Manager, and why are they important?

To thrive as a Direct Response Marketing Manager, you need a solid background in marketing strategy, data analysis, and campaign management, often supported by a degree in marketing or a related field. Experience with marketing automation platforms, CRM systems, and analytics tools like Google Analytics or HubSpot is highly valuable. Strong copywriting, analytical thinking, and project management skills help you stand out in this role. These capabilities are essential for creating high-converting campaigns, optimizing ROI, and driving measurable customer actions.

What does a direct marketing manager do?

A direct response marketing manager develops and executes marketing campaigns aimed at generating immediate customer actions, such as purchases or sign-ups. They analyze campaign performance, optimize messaging, and often use tools like email marketing, social media, and analytics platforms to measure success and improve results.
More about Direct Response Marketing Manager jobs
What cities are hiring for Direct Response Marketing Manager jobs? Cities with the most Direct Response Marketing Manager job openings:
What are the most commonly searched types of Direct Response Marketing jobs? The most popular types of Direct Response Marketing jobs are:
What states have the most Direct Response Marketing Manager jobs? States with the most job openings for Direct Response Marketing Manager jobs include:
What job categories do people searching Direct Response Marketing Manager jobs look for? The top searched job categories for Direct Response Marketing Manager jobs are:
Direct Response Marketing Manager jobs near you
Infographic showing various Direct Response Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 89% In-person, and 11% Hybrid job distribution, with an average salary of $58,968 per year, or $28.4 per hour.
Assistant Director, Direct Response

Assistant Director, Direct Response

Texas State University

San Marcos, TX • On-site

$6.2K/wk

Full-time

Medical, Retirement, PTO

Posted 13 days ago

Texas State University rating

6.3

Company rating: 6.3 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

470th of 553 rated colleges and universities

Job description

Posting Information
Posting Information
Posting Number
2026638
Posting/Functional Title
Assistant Director, Direct Response
University Pay Plan Title
Major Gift Officer
Location
San Marcos
Department
Development
Recruitment Type
Open Recruiting
Job Type
Full-Time
Funding Source
Permanent
Monthly Salary
$6,298
Job Category
Exempt
Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.
  • Bachelor's degree in communications, marketing, journalism, public relations, nonprofit management, or related field.
  • Three years of professional experience in fundraising communications, annual giving, direct response marketing, advancement communications, or related field.
  • Demonstrated experience analyzing communication, fundraising, or engagement data and applying insights to improve campaign performance.
  • Experience developing donor-facing fundraising communications and campaign messaging.
  • Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
  • Strong interpersonal and collaborative skills with the ability to work effectively across teams and stakeholders.

Preferred Qualifications
  • Experience working in higher education advancement, nonprofit fundraising, or donor communications.
  • Experience supporting annual giving, leadership annual giving, crowdfunding, or direct response fundraising initiatives.
  • Experience utilizing audience segmentation strategies and donor engagement data.
  • Familiarity with CRM, email marketing, and fundraising platforms such as Blackbaud, Luminate, Salesforce, GiveCampus, or similar systems.
  • Experience supporting integrated multi-channel fundraising campaigns.
  • Experience leveraging approved generative AI tools to draft, edit, summarize, or enhance communications while exercising professional judgment and adhering to university privacy and data security policies.

Job Description
The Assistant Director for Direct Response is responsible for planning, implementing, and optimizing direct response fundraising campaigns that generate philanthropic support for Texas State University.
The Assistant Director supports strategic fundraising communications and donor initiatives that strengthen philanthropic participation across Texas State University. This position develops and executes multi-channel fundraising campaigns designed to acquire, retain, and upgrade donors while supporting pipeline development.
This role analyzes engagement and campaign performance data to identify opportunities for growth and translate insights into actionable fundraising strategies. The Assistant Director collaborates closely with Donor Engagement, Alumni Engagement, and Major Gifts to align communications with fundraising priorities and strengthen the donor journey from participation to deeper philanthropic investment.
Job Duties
  • Analyze donor engagement metrics, fundraising campaign performance, and communication effectiveness to identify opportunities for growth and optimization.
  • Translate campaign and engagement data into actionable recommendations supporting donor acquisition, retention, reactivation, and upgrade strategies.
  • Develop and execute direct response fundraising communications in partnership with Advancement Marketing across email, social media, web, print, and emerging channels.
  • Lead communications strategies supporting giving days, crowdfunding efforts, and targeted fundraising initiatives.
  • Develop audience segmentation strategies and donor journeys that strengthen participation and philanthropic engagement.
  • Collaborate with Donor Engagement, Alumni Engagement, and Major Gifts teams to align messaging with fundraising priorities and donor engagement goals.
  • Support planning, development, and execution of integrated fundraising campaigns across multiple channels.
  • Conduct message testing and evaluate audience performance to improve fundraising outcomes and communication effectiveness.
  • Review fundraising communications to ensure consistency in messaging, tone, accuracy, and alignment with advancement priorities.
  • Assist with communications planning supporting giving days, annual campaigns, and other fundraising priorities.
  • Build collaborative relationships across campus to support fundraising communications efforts and identify opportunities for donor engagement.
  • Able to travel and willing to work occasional evening and weekend hours as required for events and advancement initiatives.
  • Other duties as assigned.

Additional Information to Applicants
  • This position holder must have the ability to leverage approved generative AI tools to draft, edit, and summarize routine communications, while exercising professional judgment and adhering to university privacy and data security policies.
  • This position may involve optional participation in evening or weekend events that support departmental outreach and campus engagement; staff are invited, but not required, to take part in these activities in coordination with their supervisor.

Job Open Date
07/01/2026
Job Close Date (posting closes at midnight)
Open Until Filled
Yes
Normal Work Days
Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start
8:00AM
Normal Work Hours End
5:00PM
Posting Notices
Legal and Required Notices
Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.
Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.
Why Choose Texas State University?
Join the Texas State Bobcat team and experience a career that offers more than just a job-it's a path to a brighter future. As a Texas State employee, you'll enjoy:
Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks.
Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
At Texas State University, you're not just an employee-you're a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Quick Link
https://jobs.hr.txstate.edu/postings/57498

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