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Vice President Direct Response Marketing Jobs (NOW HIRING)

AARP

Vice President, Direct Response

Washington, DC · On-site

$207K/yr

The Vice President, Direct Response Fundraising oversees work associated with charitable and ... marketing and fundraising working cross functionally conducting cross cost benefit analysis and ...

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Vice President Direct Response Marketing information

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How much do vice president direct response marketing jobs pay per year?

As of Aug 10, 2026, the average yearly pay for vice president direct response marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is the difference between Vice President Direct Response Marketing vs Director of Direct Response Marketing?

AspectVice President Direct Response MarketingDirector of Direct Response Marketing
ResponsibilitiesOversees overall strategy, manages large teams, and aligns marketing with company goalsExecutes campaigns, manages day-to-day operations, and reports to VP or senior management
Required CredentialsTypically requires extensive experience in marketing, leadership skills, and often an MBA or similarRequires relevant marketing experience, often a bachelor's degree, and specialized knowledge in direct response tactics
Work EnvironmentStrategic, leadership-focused, often in corporate headquartersOperational, campaign-focused, with hands-on management of marketing initiatives

The Vice President of Direct Response Marketing holds a senior leadership role responsible for strategic planning and team management, while the Director focuses on executing campaigns and managing daily operations. Both roles require marketing expertise, but the VP typically has broader responsibilities and leadership duties.

What are the key skills and qualifications needed to thrive as a vice president of direct response marketing?

To thrive as a Vice President of Direct Response Marketing, you need expertise in campaign strategy, data analytics, and customer acquisition, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and advanced analytics systems like Salesforce, HubSpot, or Google Analytics is typical. Strong leadership, creative problem-solving, and persuasive communication skills distinguish top performers in this role. These competencies are essential for driving measurable results, optimizing campaigns, and leading teams to achieve business growth through direct response channels.

How does the vice president of direct response marketing typically collaborate with other departments to optimize campaign performance?

The Vice President of Direct Response Marketing frequently works closely with cross-functional teams such as creative, analytics, sales, and product development to ensure campaigns are both compelling and data-driven. Collaboration often involves aligning messaging with brand standards, integrating feedback from sales on lead quality, and partnering with analytics to refine targeting and attribution models. These interactions are crucial for quickly adapting strategies and maximizing ROI, as well as for fostering a culture of continuous improvement across departments.

What does a vice president of direct response marketing do?

A Vice President of Direct Response Marketing is responsible for developing and executing strategies that drive immediate consumer actions, such as purchases, sign-ups, or inquiries. They oversee marketing campaigns across channels like email, digital ads, direct mail, and telemarketing, focusing on measurable results and return on investment. This role involves analyzing campaign performance, optimizing marketing tactics, managing budgets, and leading a team to achieve revenue and growth targets. They also collaborate with other departments to ensure cohesive branding and messaging in all direct response efforts.
What cities are hiring for Vice President Direct Response Marketing jobs? Cities with the most Vice President Direct Response Marketing job openings:
What are the most commonly searched types of Direct Response Marketing jobs? The most popular types of Direct Response Marketing jobs are:
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Vice President Direct Response Marketing jobs near you
Infographic showing various Vice President Direct Response Marketing job openings in the United States as of August 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 77% In-person, 6% Hybrid, and 17% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Assistant Vice President, Direct Mail

UNITED NEGRO COLLEGE FUND

Washington, DC • On-site

$150K - $160K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Job description

Job Title: Assistant Vice President, Direct Mail

Department: Development

Reports To: VP, Direct Response, Workplace Initiatives & Prospect Research

FLSA Status: Exempt

Band: AVP, L2

JOB DESCRIPTION

The Assistant Vice President assists in executing the tactics that emanate from the strategic direction for the organization’s Direct Mail program maintaining alignment with the organization’s broader strategic goals. This leader oversees execution, performance, and long‑term growth of a high‑performing fundraising portfolio that generates approximately $9-10 million in net income annually through direct mail, email, and digital campaigns.

The AVP is responsible for assisting in expanding and sustaining a broad-based donor pipeline by:

  • Driving acquisition of new donors and strengthening stewardship and retention of existing donors
  • Executing on multi-channel fundraising and marketing strategies across direct mail, email, and digital.
  • Managing the stewardship program for donors which includes the automated acknowledgement program, donor services, manual acknowledgement of certain donors, e.g. stock, IRA and DAF
  • Enhancing program performance, increasing donor participation, and ensuring long-term revenue sustainability in support of HBCUs

ABOUT UNCF

The United Negro College Fund (UNCF) has been an engine of educational achievement for more than 80 years. UNCF’s mission is to build a robust and nationally recognized pipeline of HBCU students who, because of UNCF support, become highly qualified college graduates. In addition, UNCF ensures that its member institutions remain respected models of best practices in moving students to and through college. Since its inception in 1944, UNCF has raised over $6 billion in private support, distributed scholarships to help students attend school, and enabled more than 500,000 scholars and low-income students to graduate from UNCF’s member historically black colleges and universities (HBCUs) and launch professional careers. UNCF is committed to closing the educational attainment gap by increasing postsecondary access and success for student groups, particularly low-income and first-generation students.

PRIMARY RESPONSIBILITIES AND DUTIES:

This role works in close partnership with the Vice President, Direct Response, Workplace Initiatives & Prospect Research, contributing to strategic planning, program performance, and long-time growth. The AVP will play a key role in advancing priorities, strengthening operations, and ensuring continuity of leadership within the program.

Direct Mail Strategy & Campaign Management

  • Lead the execution of comprehensive direct mail strategies to drive donor acquisition, retention, reactivation, and upgrades
  • Oversee the planning and execution of integrated multi-channel campaigns (direct mail, email, digital, SMS)
  • Develop and refine annual campaign premium offers, segmentation strategies, and test plans to optimize performance

Revenue Growth & Performance Optimization

  • Manage direct mail revenue and net income goals, ensuring consistent and increasing performance against targets
  • Evaluate and interpret campaign performances, donor trends, and key metrics (response rates, ROI, retention) to inform strategy
  • Drive testing methodologies and continuous improvement practices to increase donor engagement and lifetime value

Donor Lifecycle & Engagement

  • Design and manage donor journeys from first gift through sustained engagement
  • Develop strategies to grow one-time, monthly, annual giving and payroll deductions to deepen donor relationships and increase revenues
  • Ensure consistent, compelling donor messaging aligned with organizational priorities

Program Operations & Vendor Management

  • Design and oversee relationships with external vendors, including agencies, printers, and data partners
  • Ensure efficient execution of campaigns, including production timelines, budgets, and deliverables
  • Partner with internal teams to maintain data integrity, segmentation accuracy, and reporting consistency

Financial Management & Reporting

  • Develop and develop and manage budgets for direct mail including forecasting and expense tracking
  • Monitor and report on revenue performance and provide regular reporting and insights to VP, Direct Response
  • Ensure accurate tracking and recording of contributions in partnership with internal teams

Team Leadership & Collaboration

  • Assist in working collaboratively with marketing, communications, and other development teams to align messaging and campaign execution as assigned by VP, Direct Response
  • Partner with VP, Direct Response and senior leadership to support strategic priorities and program growth
  • Perform other duties as assigned (Work with staff of Workplace Initiatives. Prospect Research & Donor Services subdivisions as assigned to learn and understand their processes.)


SUPERVISORY RESPONSIBILITIES

No supervisory responsibilities.


QUALIFICATIONS:

EDUCATION AND EXPERIENCE

Bachelor’s degree required; master’s degree preferred. 8–10 years of experience in fundraising, with a strong emphasis on direct response or grassroots fundraising. 3–5 years of management experience

Proven success managing multi-channel fundraising campaigns and driving revenue growth

Experience working with external vendors and campaign production processes

OTHER SKILLS AND ABILITIES


Demonstrated strong multitasking and prioritization skills; ability to drive up to six daily projects from planning to delivery without delays.

Demonstrated strong verbal and written communication skills

Demonstrated creative writing skills

Strong analytical and data-driven decision-making skills

Deep understanding of donor behavior and direct mail performance drivers

Experience with CRM (Raisers’ Edge, Luminate Online) systems and donor databases

Ability to manage multiple campaigns and deadlines in a fast-paced environment

Strong communication and leadership skills


*The goal is to develop and position the incumbent to successfully transition into a Vice President role.


ADDITIONAL INFORMATION:

 

Benefits include:

Medical, Dental & Vision

Vacation, Sick & Personal Leave 

Life Insurance (Basic & Optional)

Flex Spending Accounts

403(b) Retirement Account

Holiday Savings Plan

Annual Incentive Pay

Salary Range: $150,300.00 To $160,000.00 per year (Salary is commensurate with experience.) This is a hybrid position: 4 days in-person, 1-day remote work schedule, located in UNCF’s Washington DC Headquarters building.

Background checks required.

UNCF is EOE M/F/D/V