ZipRecruiter

Log In

1

Vice President Direct Response Marketing Jobs (NOW HIRING)

AARP

Vice President, Direct Response

Washington, DC · On-site

$207K/yr

The Vice President, Direct Response Fundraising oversees work associated with charitable and ... marketing and fundraising working cross functionally conducting cross cost benefit analysis and ...

AARP

Vice President, Direct Response

Washington, DC · On-site +1

The Vice President, Direct Response Fundraising oversees work associated with charitable and ... marketing and fundraising working cross functionally conducting cross cost benefit analysis and ...

AARP

Vice President, Direct Response

Washington, DC · On-site +1

The Vice President, Direct Response Fundraising oversees work associated with charitable and ... marketing and fundraising working cross functionally conducting cross cost benefit analysis and ...

BluZinc

Email Marketing Manager

Manhattan, NY · On-site

Supporting the VP of Retention, VP Customer Acquisition and VP Digital Content Marketing, we need ... Direct Response Marketing and Advertising with strong past achievements in the growth of high ...

next page

Showing results 1-20

All JobsVice President Direct Response Marketing Jobs

Vice President Direct Response Marketing information

See salary details

$85.5K

$176.7K

$264K

How much do vice president direct response marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for vice president direct response marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a vice president of direct response marketing do?

A Vice President of Direct Response Marketing is responsible for developing and executing strategies that drive immediate consumer actions, such as purchases, sign-ups, or inquiries. They oversee marketing campaigns across channels like email, digital ads, direct mail, and telemarketing, focusing on measurable results and return on investment. This role involves analyzing campaign performance, optimizing marketing tactics, managing budgets, and leading a team to achieve revenue and growth targets. They also collaborate with other departments to ensure cohesive branding and messaging in all direct response efforts.

What are the key skills and qualifications needed to thrive as a vice president of direct response marketing?

To thrive as a Vice President of Direct Response Marketing, you need expertise in campaign strategy, data analytics, and customer acquisition, often supported by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and advanced analytics systems like Salesforce, HubSpot, or Google Analytics is typical. Strong leadership, creative problem-solving, and persuasive communication skills distinguish top performers in this role. These competencies are essential for driving measurable results, optimizing campaigns, and leading teams to achieve business growth through direct response channels.

How does the vice president of direct response marketing typically collaborate with other departments to optimize campaign performance?

The Vice President of Direct Response Marketing frequently works closely with cross-functional teams such as creative, analytics, sales, and product development to ensure campaigns are both compelling and data-driven. Collaboration often involves aligning messaging with brand standards, integrating feedback from sales on lead quality, and partnering with analytics to refine targeting and attribution models. These interactions are crucial for quickly adapting strategies and maximizing ROI, as well as for fostering a culture of continuous improvement across departments.

What is the difference between Vice President Direct Response Marketing vs Director of Direct Response Marketing?

AspectVice President Direct Response MarketingDirector of Direct Response Marketing
ResponsibilitiesOversees overall strategy, manages large teams, and aligns marketing with company goalsExecutes campaigns, manages day-to-day operations, and reports to VP or senior management
Required CredentialsTypically requires extensive experience in marketing, leadership skills, and often an MBA or similarRequires relevant marketing experience, often a bachelor's degree, and specialized knowledge in direct response tactics
Work EnvironmentStrategic, leadership-focused, often in corporate headquartersOperational, campaign-focused, with hands-on management of marketing initiatives

The Vice President of Direct Response Marketing holds a senior leadership role responsible for strategic planning and team management, while the Director focuses on executing campaigns and managing daily operations. Both roles require marketing expertise, but the VP typically has broader responsibilities and leadership duties.

What cities are hiring for Vice President Direct Response Marketing jobs?

Cities with the most Vice President Direct Response Marketing job openings:

What are the most commonly searched types of Direct Response Marketing jobs?

The most popular types of Direct Response Marketing jobs are:

What states have the most Vice President Direct Response Marketing jobs?

States with the most job openings for Vice President Direct Response Marketing jobs include:

What job categories do people searching Vice President Direct Response Marketing jobs look for?

The top searched job categories for Vice President Direct Response Marketing jobs are:

Vice President Direct Response Marketing jobs near you
Infographic showing various Vice President Direct Response Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 14% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Vice President, Direct Response

AARP

Washington, DC • On-site

$207K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

145th of 785 rated non-profit organizations

Job description

Overview
AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media.
The Vice President, Direct Response Fundraising oversees work associated with charitable and advocacy campaigns for AARP, AARP Foundation and Affiliates. Oversees the design and implementation of organization-wide donor relations and stewardship system to promote interaction with and recognition of donors at all levels. Collaborates with senior leadership to develop and implement long-term strategies to secure financial support from donors through multichannel fundraising.
Responsibilities
  • Lead the Direct Response team in development of multi-channel efforts for donor acquisition, solicitation, engagement, and cultivation for AARP Foundation and AARP Affiliates raising $40+ million annually.
  • Develop goals, strategies, and plans for all AARP Foundation fundraising to grow a healthy pipeline of donors to maximize donor support, diversify revenue streams, and expand sources of new donors. Explore new channels, programs, and approaches to ensure future growth.
  • Manage the relationship with agencies, vendors, and internal stakeholders to execute strategies developing and implementing concepts for innovation in marketing and fundraising working cross functionally conducting cross cost benefit analysis and assessment by consultants as needed.
  • Manage budgets to meet strategic, income, and expense goals.
  • Responsible for defining and directing development of data analysis, test, modeling, and channel capabilities.
  • Responsible for working across AARP Foundation and AARP to fully integrate fundraising opportunities.
  • Leads the process of managing data analysis to support the development and tracking of a healthy pipeline of potential donors to the organization, AARP Foundation, and all other organization affiliates within their respective assigned prospective donor pool to ensure future growth.

Qualifications
  • Bachelor's degree required.
  • A minimum of 10+ years related experience in leading a large multi-channel direct response fundraising, including at least 4 years in senior level program and project management or an equivalent combination of training and experience related to the duties of the position.
  • Experience in managing national direct response fundraising programs with a preference for experience in both charitable and advocacy fundraising to include demonstrated experience in market research, direct mail, street fundraising mobile marketing, DRTV, online prospecting and fundraising, segmentation and texting, telemarketing, legacy marketing, mid-level programs and database marketing
  • Experience in directing and implementing strategies to meet current and long-term goals and objectives.
  • Proven ability to collaborate effectively with strong people management expertise, and the capability to influence and lead colleagues at all levels.
  • Experience in working in a large and/or complex environment or with multiple client/programs as well as developing solid strategic working relationships.
  • Must have experience managing revenue and expense budgets, along with expertise in developing business cases.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

What AARP employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply