Direct Marketing Manager Jobs in Georgia (NOW HIRING)

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people's lives.
We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.
Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com.
Job Summary
The Brand and Product Marketing Manager, nLight® and Software, reporting to the Director of Marketing Controls - Electronics, is responsible for developing and assessing the brand and product positioning messages, audience-based communications including promotional programs, and product releases. The Brand and Product Marketing Manager is a curious, productivity-oriented and results driven individual with strong project management skills, who leverages data, research, understanding and collaboration to formulate recommendations and drive action plans to on-point messaging, on-time delivery, and on-budget. Responsible for assessing the nLight & Software brand, product, and customer value within the ecosystem within the lighting controls and connected building ecosystem to develop clear positioning, compelling messaging, and effective communication strategies. This role articulates brand and product value consistently through asset creation and communication tactics, while delivering on company, team, and personal performance objectives in collaboration with marketing, product management, sales, and other cross-functional partners.
Key Tasks & Responsibilities (Essential Functions)
1) Light and Software Brand Management - End User Focus

• Manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes
• Understand and communicate nLight and software product objectives within the lighting controls segment and broader connected building ecosystem.
• Identify and support opportunities and strengthen brand representation and accuracy at industry events, sponsorships and customer engagements. 2.

2) Electronics Product Releases - Driving Execution

• Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels.
• Assess related brand and product assets and coordinate required updates across websites, sales enablement tools, product collateral, and communication platforms.
• Gather input and cross-functional alignment on messaging to support an annual content calendar and execute associated communication tactics. 3.

3) Cross-Functional Collaboration - Strategic Influence

• Collaborate on vertical and customer programs and related assets
• Conduct interviews and gather insights to create project references, testimonials, case studies and thought leadership.
• Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities.

4)Measurement and Continuous Improvement - Results Driven

• Leverage Key Performance Indicators, voice of customer, market research to identify opportunities and performance enhancements.

Skills and Minimum Experience Required

• Bachelor's degree in marketing or communication is preferred.
• Proven B2B product marketing experience, ideally hardware and software products
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging.
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time.
• Excellent written and verbal communication skills with attention to detail.
• Ability to collaborate effectively with product management, sales, creative, digital, channel, and cross-functional teams.
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations.
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support preferred data-informed decision-making.
• Proficiency with Microsoft Teams, Microsoft Office, Adobe tools, and internal marketing or project management systems

Travel requirements
Remote/flex position with occasional travel required
We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
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Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition.
Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.
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As you navigate your job search, please keep the following in mind:

• No Financial Requests: Acuity will never ask candidates for payment, credit card information, banking details or other financial information during the interview process.

• Verify Recruiter Communications: Legitimate communications from Acuity recruiters will come from an "@acuityinc.com" email address. If you are contacted by a recruiting agency regarding a role with Acuity, the agency should clearly identify itself and its relationship to Acuity. If you suspect any suspicious activity, verify the agency legitimacy by contacting +1 877-584-1411, option# 0.

• Be Alert for Suspicious Activity: Exercise caution if you receive unsolicited outreach with unusual requests, grammatical errors, requests for personal or financial information, or pressure to act quickly. Always verify the sender before sharing information or clicking links.

• Report Suspected Fraud: If you receive a suspicious message or believe someone is impersonating Acuity or one of our recruiting partners, please contact +1 877-584-141, option# 0, report the incident to the FTC at ReportFraud.ftc.gov, or to your state attorney general.