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Direct Marketing Manager Jobs in Powder Springs, GA

Director of Marketing FLSA Status: Exempt Position Summary: The Marketing Manager position is responsible for leading strategic marketing initiatives across an assigned portfolio and the organization.

Director of Marketing FLSA Status: Exempt Position Summary: The Marketing Manager position is responsible for leading strategic marketing initiatives across an assigned portfolio and the organization.

The Marketing Manager will be responsible for the execution, maintenance and reporting of marketing ... This role will report to the SPTechCon Event Director and the COO. EDC allows its employees to work ...

The Marketing Manager will be responsible for the execution, maintenance and reporting of marketing ... This role will report to the SPTechCon Event Director and the COO. EDC allows its employees to work ...

MARKETING MANAGER

Atlanta, GA · On-site

$85K - $95K/yr

... or Director QUALIFICATIONS • Minimum of 5+ years briefing, writing, designing, managing and executing high profile marketing programs (retail, hospitality, restaurant) • Experience supporting ...

MARKETING MANAGER

Atlanta, GA · On-site

$85K - $95K/yr

Other priorities and duties assigned by Senior Marketing Manager and/or Director QUALIFICATIONS Minimum of 5+ years briefing, writing, designing, managing and executing high profile marketing ...

MARKETING MANAGER

Atlanta, GA · On-site

$85K - $95K/yr

... or Director QUALIFICATIONS • Minimum of 5+ years briefing, writing, designing, managing and executing high profile marketing programs (retail, hospitality, restaurant) • Experience supporting ...

MARKETING MANAGER

Atlanta, GA · On-site

$85K - $95K/yr

Other priorities and duties assigned by Senior Marketing Manager and/or Director QUALIFICATIONS * Minimum of 5+ years briefing, writing, designing, managing and executing high profile marketing ...

Job Summary The Brand and Product Marketing Manager, nLight and Software, reporting to the Director of Marketing Controls - Electronics, is responsible for developing and assessing the brand and ...

Job Summary The Brand and Product Marketing Manager, nLight and Software, reporting to the Director of Marketing Controls - Electronics, is responsible for developing and assessing the brand and ...

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Experience managing at least one direct report or a small team * Experience with email marketing platforms and participation in or management of a platform migration Preferred Qualifications:

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Direct Marketing Manager information

See Powder Springs, GA salary details

$36K

$55.8K

$93.7K

How much do direct marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for direct marketing manager in Powder Springs, GA is $55,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $63,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a direct marketing manager?

To thrive as a Direct Marketing Manager, you need expertise in campaign strategy, data analysis, and audience segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and analytics software is also essential. Strong project management, creativity, and effective communication skills help you lead campaigns and coordinate with cross-functional teams. These abilities are crucial for delivering targeted, measurable marketing initiatives that drive engagement and revenue growth.

What are some common challenges a direct marketing manager faces when launching new campaigns?

A Direct Marketing Manager often encounters challenges such as accurately segmenting target audiences, ensuring compliance with data privacy regulations, and optimizing messaging for various channels (email, mail, SMS, etc.). Additionally, measuring ROI and attributing results to specific campaigns can be complex, especially when multiple touchpoints are involved. Collaboration with creative teams, data analysts, and sales is crucial to overcome these hurdles and achieve campaign objectives.

What is the difference between Direct Marketing Manager vs Digital Marketing Specialist?

AspectDirect Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; often some experience in direct marketingBachelor's degree in marketing, digital media, or related; certifications like Google Ads or HubSpot are common
Work EnvironmentTypically in marketing departments, focusing on direct channels like email, direct mail, telemarketingPrimarily digital platforms, including social media, email, SEO, PPC campaigns
Employer & Industry UsageUsed across retail, finance, and consumer goods industries for targeted campaignsCommon in tech, e-commerce, and advertising sectors for online brand promotion

The main difference is that a Direct Marketing Manager oversees targeted direct marketing campaigns using channels like email and direct mail, while a Digital Marketing Specialist focuses on online digital channels such as social media and search engines. Both roles require marketing knowledge but differ in their primary platforms and strategies.

Is a direct marketing manager a high paying job?

A direct marketing manager typically earns a competitive salary that varies by industry and location, often higher than average marketing roles due to the strategic and leadership responsibilities involved. Compensation can increase with experience, certifications, and the size of the company, and may include bonuses and benefits. Overall, it is considered a well-paying position within marketing careers.

What is a direct marketing manager?

A direct marketing manager oversees marketing campaigns that communicate directly with targeted consumers through channels such as email, direct mail, or telemarketing. They develop strategies to generate sales and leads, analyze campaign performance, and often use marketing tools like CRM software. Strong communication, analytical skills, and knowledge of marketing analytics are essential for this role.

What's the average pay for a direct marketing manager?

The average salary for a direct marketing manager in the United States typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large companies may offer higher compensation, often supplemented with bonuses and benefits.

What are the most commonly searched types of Direct Marketing jobs in Powder Springs, GA?

The most popular types of Direct Marketing jobs in Powder Springs, GA are:

What job categories do people searching Direct Marketing Manager jobs in Powder Springs, GA look for?

The top searched job categories for Direct Marketing Manager jobs in Powder Springs, GA are:

What cities near Powder Springs, GA are hiring for Direct Marketing Manager jobs?

Cities near Powder Springs, GA with the most Direct Marketing Manager job openings:

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago


Job description

Company Description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a "Digital Salesperson" who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client's unique value proposition, the system delivers sharp business results-while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy-with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Job Description

This position is primarily responsible for the day-to-day account management of our Toyota Client accounts. This includes managing ongoing program needs such as strategy, creative, reporting and communications, and liaising with our partners and vendors who oversee related aspects of the Client relationship.  

Candidates must be located in Atlanta, GA or Raleigh, North Carolina. 

Responsibilities
  • Manage DSplus Application(s) and assets for participating Toyota Dealerships
  • Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
  • Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services.
  • Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships.
  • Proactively communicate to clients (up to DP/GM levels).
  • Establish and maintain a solid business relationship with dealership personnel
  • Support Account Leadership on any and all Regional Client initiatives
  • Understands the key performance indicators (KPI) that leverage the dealer's business
Qualifications
  • Field Marketing Manager must have a thorough knowledge of the Client's business and demonstrate an on-going commitment and response to his or her Clients' needs.
  • As primary Client contact, the Field Marketing Manager will be required to forge positive relationships with his or her Clients through consistent contact and diligent client service - which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory.
  • Field Marketing Manager will be required to build solid relations and work effectively with people in other departments to achieve optimal results.
  • 10+ years of Direct Client Management is a must
  • Excellent communication, presentation and customer relationship building skills are a must
  • Advanced knowledge of Computer Systems and Emerging Technology, such as A.I. is a must
  • Automotive background and/or direct management of Automotive Accounts/Dealerships is a must. Fixed Operations Experience is a plus, but not required.
  • Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required.
  • Prior experience in digital advertising and programming is a plus, but not required.
  • Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required.
  • Display a proactive nature, willingness to always help, and exemplify solid time management skills.
  • Motivated and comfortable working remotely in a home office as well as from the road/field.
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $97,375.00 - USD $133,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.Employment Type: FULL_TIME