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Direct Mail Jobs in Reston, VA (NOW HIRING)

HSP Direct

Campaign Copywriter

Ashburn, VA · On-site

... direct mail agencies in the country, then this is your opportunity. As a Campaign Copywriter, you will: * Research client campaigns and develop/maintain knowledge of candidates' positions and ...

HSP Direct

Campaign Copywriter

Ashburn, VA · On-site

... direct mail agencies in the country, then this is your opportunity. As a Campaign Copywriter, you will: * Research client campaigns and develop/maintain knowledge of candidates' positions and ...

HSP Direct

Campaign Copywriter

Ashburn, VA · On-site

... direct mail agencies in the country, then this is your opportunity. As a Campaign Copywriter, you will: * Research client campaigns and develop/maintain knowledge of candidates' positions and ...

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Be Seen First

Production Manager

Arlington, VA · Remote

$65K - $85K/yr

Familiarity with the print and direct-mail process (proofing, press, variable data, mail houses, postal logistics) strongly preferred * Political/campaign mail experience a plus, but not required

DCCC

Campaign Finance Director

Washington, DC · On-site

... and direct mail programs. The Finance Director will work with the national PAC consulting team and ensure local PAC requests are being made. The Finance Director will work with the compliance ...

brs

Mail Processing Clerk

Washington, DC · On-site

$18 - $22/hr

May direct and coordinate the activities of other workers engaged in handling goods for receipt and delivery. * Inspects, inventories, and documents incoming and outgoing shipments of mail ...

Acme Corporation

Senior Copywriter

Washington, DC

• Creates concepts, writes, and edits copy for direct mail, newspaper ads, e-mails, brochures, etc. • May assist in preparation of the marketing program. • Familiar with a variety of the field ...

brs

Mail Processing Clerk

Washington, DC · On-site

$18 - $22/hr

May direct and coordinate the activities of other workers engaged in handling goods for receipt and delivery. * Inspects, inventories, and documents incoming and outgoing shipments of mail ...

Moore DM Group LLC

Multichannel Copywriter

Lanham, MD · On-site +1

$80K - $90K/yr

You'll concept and write across channels (direct mail, email, and other digital media), transforming audience insights into compelling, high-performing direct response fundraising campaigns. You must ...

Moore

Multichannel Copywriter

Lanham, MD · Remote

You'll concept and write across channels (direct mail, email, and other digital media), transforming audience insights into compelling, high-performing direct response fundraising campaigns. You must ...

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Showing results 1-20

All JobsDirect Mail JobsDirect Mail Jobs in Reston, VA

Direct Mail information

See Reston, VA salary details

$28.1K

$65.1K

$112.9K

How much do direct mail jobs pay per year?

As of Jun 24, 2026, the average yearly pay for direct mail in Reston, VA is $65,148.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,300.00 and $84,800.00 per year, depending on experience, location, and employer.

What is the difference between Direct Mail vs Direct Mail Specialist?

AspectDirect MailDirect Mail Specialist
CredentialsNone specific, often marketing or business backgroundMarketing, communications, or related certifications
Work EnvironmentMarketing firms, print shops, or in-house marketing teamsMarketing agencies, print companies, or corporate marketing departments
Industry UsageUsed broadly as a marketing strategySpecialized role focusing on executing and managing direct mail campaigns

While "Direct Mail" refers to the marketing method itself, the "Direct Mail Specialist" is a role responsible for planning, executing, and managing these campaigns. The specialist ensures targeted mailing lists, design, and delivery are optimized for campaign success.

What is a direct mail specialist?

A direct mail specialist is a professional responsible for planning, creating, and managing direct mail marketing campaigns. They work with businesses to design mail pieces, develop target mailing lists, and coordinate the production and distribution of printed materials to reach specific audiences. Their goal is to generate customer interest, increase sales, and build brand awareness using physical mail as a marketing channel. They often analyze campaign results to optimize future mailings and ensure compliance with postal regulations.

How much does direct marketing pay?

Direct mail specialists and related direct marketing roles typically earn between $40,000 and $70,000 annually, depending on experience, location, and specific responsibilities. Entry-level positions may start lower, while experienced professionals or managers can earn higher salaries, often supplemented with bonuses or commissions for successful campaigns.

What are the key skills and qualifications needed to thrive as a Direct Mail Specialist, and why are they important?

To thrive as a Direct Mail Specialist, you need expertise in marketing strategy, data analysis, and campaign management, usually supported by a background in marketing or communications. Familiarity with customer relationship management (CRM) systems, direct mail automation tools, and postal regulations is important. Strong project management, attention to detail, and communication skills help coordinate with vendors and ensure campaign accuracy. These skills ensure effective targeting, cost efficiency, and successful execution of direct mail campaigns that drive customer engagement.

Does direct mail still work?

Direct mail remains an effective marketing channel for reaching targeted audiences, especially when combined with digital strategies. It requires careful list segmentation, compelling design, and clear calls to action to achieve measurable results.

What is a direct mail job?

A direct mail job involves creating, managing, or executing marketing campaigns that send physical promotional materials, such as postcards, catalogs, or flyers, directly to targeted recipients. Roles may include designing mail pieces, managing mailing lists, and coordinating with printing and mailing services, often requiring organizational and communication skills.

What job makes $10,000 a month without a degree?

A direct mail specialist or marketer can earn $10,000 or more per month through commissions, bonuses, and high-volume campaigns, especially in roles involving sales, campaign management, or entrepreneurship. Success often depends on skills in marketing, copywriting, and building client relationships, with some positions requiring experience rather than formal education.

What are some common challenges faced by professionals working in direct mail campaigns, and how can they be addressed?

One of the main challenges in direct mail is ensuring your message stands out amid a crowded mailbox and yields a measurable ROI. Professionals often need to balance creativity in design with data-driven targeting to maximize response rates. Addressing these challenges involves staying current with postal regulations, leveraging customer data for personalized content, and continuously testing different formats and offers. Collaborating closely with graphic designers, copywriters, and data analysts is also essential for creating effective campaigns that resonate with the target audience.
What are popular job titles related to Direct Mail jobs in Reston, VA? For Direct Mail jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Direct Mail jobs in Reston, VA look for? The top searched job categories for Direct Mail jobs in Reston, VA are:
What cities near Reston, VA are hiring for Direct Mail jobs? Cities near Reston, VA with the most Direct Mail job openings:
Direct Mail jobs near you
Infographic showing various Direct Mail job openings in Reston, VA as of June 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 82% In-person, and 18% Hybrid job distribution, with an average salary of $65,148 per year, or $31.3 per hour.
BoatUS Digital Marketing Program Lead

BoatUS Digital Marketing Program Lead

GEICO

Springfield, VA • On-site

Full-time

Posted 25 days ago

GEICO rating

8.1

Company rating: 8.1 out of 10

Based on 352 frontline employees who took The Breakroom Quiz

132nd of 261 rated insurance

Job description

Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
The BoatUS Digital Marketing Program Lead is responsible for executing and overseeing the day-to-day management and optimization of digital and traditional media campaigns. The Digital Marketing Program lead plays a hands-on role in campaign execution to ensure campaigns are delivered on time, on budget, and to performance expectations. The Digital Marketing Program Lead manages ongoing relationships with agency partners and internal marketing teams. This role upholds best practices, maintains agency accountability, and delivers performance insights consistently to drive measurable business outcomes.
Key Responsibilities
  • Campaign Management & Execution
    • Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
  • Translate high-level paid media strategies into actionable plans for agency partners. Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.
    • Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability.
  • In coordination with leadership, oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.

Traditional & Digital Media Buying
  • Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.
  • Partner with agencies to review media plans, approve placements, and ensure campaigns deliver efficiently, compliantly, and to performance expectations.

Analytics & Reporting
  • Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
  • Maintain reporting cadences and delivers clear, data-driven insights.

Cross-Functional Collaboration
  • Collaborate cross-functionally with internal BoatUS teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
  • Partner closely with email stakeholders to align paid media and Direct Mail campaigns with member acquisition, onboarding, retention, and cross-sell journeys, ensuring consistent messaging and audience strategy.
  • Work with Creative teams to brief, review, and refine creative assets that meet BoatUS brand standards, campaign objectives, and channel-specific best practices across digital and offline channels.
  • Coordinate with Partnerships, Web, Organic Social, and Email to support integrated campaign planning, promotional alignment, and cross-channel activation.
  • Collaborate with leadership to align on audience definitions, performance measurement, attribution considerations, and reporting insights that inform ongoing optimization and future planning.

Direct Mail Program Ownership
• Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.
• Manage Direct Mail vendors and operational workflows (e.g., merge/purge rules, list handling instructions, deliverables, and timelines).
• Own Direct Mail performance tracking and response-rate estimates and recommend changes to improve results when needed.
• Coordinate Direct Mail plans with adjacent communications.
Education & Experience
  • Education
    • Bachelor's degree in business administration, Marketing, or communications.
  • Experience
  • 2-3 years of progressive experience in paid media, including hands-on channel management.
  • Demonstrated experience managing large-scale paid media budgets across multiple channels.
  • Experience working with or managing paid media agency relationships preferred.

Knowledge, Skills & Abilities
  • Technical Expertise
    • Advanced understanding of paid media strategy, planning, and optimization across paid search, paid social, display, and programmatic channels.
    • Strong knowledge of paid search, including keyword strategy, content alignment, Google Search (PPC), Bing Search (PPC), Google Performance Max, and Meta (Facebook and Instagram) channels
    • Proficiency in audience targeting strategy, segmentation, and performance tracking.
    • Ability to effectively leverage AI tools and technologies to streamline workflows, enhance productivity, and improve work quality.
  • Analytical & Organizational
    • Strong analytical skills to connect campaign KPIs to business outcomes and translate data into strategic recommendations.
    • Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
    • Adaptability to evolving market trends, platform changes, and organizational priorities.

#LI-MD2
The GEICO Pledge:
Great Company: Protecting customers through life's twists and turns with innovation and integrity.
Great Careers:Personalized development programs, mentorship, and certification assistance.
Great Culture:Inclusive and collaborative culture rooted in shared success.
Great Rewards:Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

What GEICO employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About GEICO

Sourced by ZipRecruiter

GEICO is built on ingenuity, perseverance, innovation, resilience, and hard, honest work. From its humble beginnings in the midst of the Great Depression to its current place as one of the most successful companies in the nation, GEICO represents a quintessential American success story. At GEICO, we love that our associates are proud goal-seekers, and that's why we believe in celebrating their milestones and rewarding their achievements. Throughout the year we reward performance and accomplishments, host programs that recognize personal successes, and acknowledge innovation, service, and leadership.

Industry

Insurance services

Company size

10,000+ Employees

Headquarters location

Chevy Chase, MD, US

Year founded

1936

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