About Dominion Financialย
Dominion Financial is a national, privatelyย ownedย and operated lender specializing in short-term bridge loans and long-term rental financing for real estate investors. We partner directly with investors and mortgage brokers across the country, closing over $100 million in loan originations each month.ย ย
At Dominion Financial, we believe that meaningful relationships and innovative technology are complementary strengths. We are committed toย leveragingย artificial intelligence to enhance how we work, while preservingย the personalย connections and trusted partnerships that have defined our business for over two decades. We seek team members who share that vision: professionals who embrace emerging technology and who understand that exceptional service is stillย builtย one relationship at a time.ย
Position Overviewย
The Performance Marketing Manager is a member of the Dominion Financial Marketing Department responsible for planning, executing, andย optimizingย integrated campaigns across paid digital, email, direct mail, events, and affiliate channels. This role requires hands-onย expertiseย in Meta Ads (including Special Ad Category compliance) and Google Ads, combined with strong cross-channel project management skills.ย
Responsibilitiesย
Paid Digital (Google Ads & Meta Ads)ย
Manage andย optimizeย Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end.ย
Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.ย
Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.ย
Email, Direct Mail & Affiliateย
Execute email campaigns, including segmentation, A/B testing, deployment, and reportingย
Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.ย
Events & Cross-Channel Coordinationย
Required Qualificationsย
Preferred Qualificationsย
AI-Enabled Workplaceย
Our company actively incorporates artificial intelligence into daily operations and expects team members toย utilizeย AI tools as part of their standard workflow. All employees are provided with access to Claude, including unlimited token usage, and are encouraged toย leverageย AI to increase productivity, automate routine tasks, improve communication, enhance decision-making, and drive innovation. Experience with AI tools is preferred, and a willingness to adopt AI-assisted work practices is expected for this role.ย
Benefits:ย
While At Dominion You Will Enjoyย
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