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Job Title: Assistant Director of Digital Communication                   

Department: Marketing & Communications

Reports to: Director of Marketing & Communications    

Effective Date: June 24, 2026

# of Direct Reports: 0                  

# of People Supported: 2

Job Description:

The Assistant Director for Digital Communication supports the Director of Marketing and Communications on the development of Manhattanville University’s digital marketing and social media initiatives. This role serves as an active practitioner, responsible for building, managing, and optimizing digital campaigns, content, and platforms that advance institutional priorities including fundraising, alumni engagement, brand awareness, and reputation management. The role is also responsible for photography and video creation.

With guidance from the Director of Marketing and Communication, this position actively manages the University’s social media ecosystem, creates and deploys digital content and campaigns, and oversees digital performance measurement through ongoing analysis, testing, and optimization. The Assistant Director of Digital Communication oversees a team of student digital content creators, working side-by-side with students to produce real-time content, execute campaigns, and develop professional skills through experiential learning. Through direct work as a photographer and videographer, and the support of student photographers, the Assistant Director of Digital Communication will ensure the university has the digital content required to meet various needs.

The Assistant Director of Digital Communication combines execution, creative direction, analytics, and student mentorship, serving as both a visionary and a doer. The Assistant Director of Digital Communication reports to the Director of Marketing & Communications and works collaboratively with colleagues across Marketing & Communications, Advancement, Admissions, Academic Affairs, Student Life, Athletics, and Information Technology.

Supervisory Responsibilities:

• Oversees the daily workflow related to digital marketing and social media strategy.
• Supervises, trains, recruits, and mentors student workers.
• Provides constructive feedback and performance guidance to student contributors.

Duties/Responsibilities:

Digital Strategy & Leadership

• Develop, in conjunction with the Director of Marketing and Communication, and execute a comprehensive digital strategy that supports University goals, campaigns, and brand positioning in alignment with Marketing & Communications priorities.
• Establish short- and long-term digital priorities, goals, and performance benchmarks to support institutional objectives.
• Evaluate emerging digital platforms, technologies, and trends and recommend appropriate strategic applications.
• Ensure digital initiatives align with established brand standards, messaging frameworks, and institutional values.

Social Media Strategy & Execution

• Provide strategic oversight for the University’s official social media channels supporting enrollment, advancement, alumni engagement, and signature events.
• Establish platform-specific strategies, content frameworks, editorial calendars, and workflows.
• Guide the development of content in collaboration with communications staff, designers, and student contributors.
• Ensure consistency in voice, tone, visual identity, and messaging across platforms.

Digital Metrics, Analytics & Reporting

• Define key performance indicators (KPIs) and success metrics for digital marketing and social media initiatives in collaboration with your supervisor.
• Monitor, analyze, and interpret performance data related to reach, engagement, growth, and campaign effectiveness.
• Prepare performance reports and strategic recommendations for departmental leadership and campus stakeholders.
• Use data to drive optimization, continuous improvement, and future planning.

Paid Digital & Campaign Support

• Provide strategic guidance for paid digital advertising initiatives in collaboration with department leadership and external partners.
• Support campaign planning, targeting, creative alignment, testing, and performance evaluation.
• Offer data-driven recommendations to improve campaign effectiveness and return on investment, with budget authority and final approvals retained by department leadership.

Student Content Creator Management

• Lead the University’s student digital content program as a structured Learning Lab.
• Recruit, train, supervise, and evaluate student workers.
• Mentor students in digital storytelling, content strategy, analytics, and professional workplace practices.
• Ensure all student-produced content meets institutional quality, brand, accessibility, and compliance standards.

Creative Direction & Content Collaboration

• Provide creative direction for digital storytelling across social and digital campaigns.
• Create a strategy for digital assets, including photography and videography.
• Review digital content for strategic alignment and effectiveness, escalating final approvals as required.
• Collaborate with editorial, graphic design, and web colleagues on integrated marketing initiatives.

Collaboration & Institutional Partnership

• Serve as a strategic advisor to campus partners on digital engagement and audience strategy.
• Collaborate across departments to translate institutional objectives into effective digital initiatives.
• Participate in cross-functional project teams as needed.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Demonstrated experience developing and implementing data-informed digital and social media strategies.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Experience supervising, mentoring, or managing student workers, interns, or staff.
• Excellent organizational and project management skills.
• Strong written, verbal, and presentation communication skills.
• Familiarity with paid digital advertising platforms and optimization strategies.
• Knowledge of accessibility standards, digital compliance, and inclusive content practices.
• Experience evaluating or piloting emerging technologies, including AI-driven tools, in a marketing or communications context.
• Ability to function effectively in a fast-paced, collaborative environment.

Qualifications:

Education: Bachelor’s degree in marketing, communications, digital media, journalism, or related field. Masters’ degree preferred.

Experience:

• Minimum of five years of progressively responsible professional experience in digital marketing, media strategy, social media strategy, or digital communications.
• Demonstrated success developing, executing, and evaluating data-informed digital marketing and social media strategies that support organizational goals.
• Experience managing or significantly contributing to integrated digital campaigns, including organic and paid digital efforts.
• Proven experience analyzing digital performance metrics and translating insights into actionable recommendations and strategy refinements.
• Experience supervising, mentoring, or training student workers, interns, or early-career professionals.
• Experience working within a higher education environment, enrollment marketing context, or other mission-driven organization strongly preferred.
• Experience collaborating across departments and serving as a strategic advisor to internal stakeholders.
• Familiarity with digital governance structures, brand standards, and approval workflows in a complex organizational environment.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Salary:

The annual salary for this position is $70,000

Hours Expectation:

Full-time, 35 hours per week

Housing:

Housing is not provided.

Benefits:

Manhattanville University also offers a highly competitive and comprehensive benefits package, including tuition remission. For more information regarding benefits, please visit our benefits page: Manhattanville Benefits

Applications will be reviewed as they are received, and qualified candidates may be invited to interview before the application deadline. We encourage you to apply early, as the position may be filled prior to the closing date.

Manhattanville University is an Equal Opportunity Employer.  In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes.  If you are unable to complete this application process, contact Manhattanville Human Resources at human.resources@mville.edu to ask for assistance.