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Digital Strategy Director Jobs in Silver Spring, MD

Moore

Associate Director, Digital Strategy

Lanham, MD · Remote

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital strategy for our nonprofit clients, including those we serve on behalf of partner agencies at Moore.

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All JobsDigital Strategy JobsDigital Strategy Director JobsDigital Strategy Director Jobs in Silver Spring, MD

Digital Strategy Director information

See Silver Spring, MD salary details

$100.8K

$147.3K

$201.1K

How much do digital strategy director jobs pay per year?

As of Jul 26, 2026, the average yearly pay for digital strategy director in Silver Spring, MD is $147,274.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,600.00 and $181,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Strategy Director, and why are they important?

To thrive as a Digital Strategy Director, you need expertise in digital marketing, analytics, business strategy, and often a relevant degree such as in marketing, communications, or business. Mastery of tools like Google Analytics, CRM platforms, marketing automation software, and data visualization systems is typically required, along with certifications such as Google Analytics or HubSpot. Strong leadership, strategic thinking, and communication skills help to inspire teams and articulate digital visions to stakeholders. These skills are vital to driving organizational growth, ensuring effective cross-functional execution, and maintaining a competitive edge in the digital landscape.

What does a digital strategy director do?

A digital strategy director develops and oversees a company's online marketing and digital initiatives to align with business goals. They analyze market trends, coordinate cross-functional teams, and utilize tools like analytics platforms to optimize digital campaigns and improve online presence.

How does a Digital Strategy Director typically collaborate with other departments within an organization?

A Digital Strategy Director works closely with various departments such as marketing, IT, sales, and product development to ensure digital initiatives align with overall business goals. Collaboration often involves leading cross-functional teams, facilitating communication between stakeholders, and translating digital objectives into actionable plans. This role requires a strong ability to build consensus, manage expectations, and integrate feedback from multiple sources to drive cohesive digital transformation efforts.

How much does a strategy director earn?

A strategy director typically earns between $100,000 and $200,000 annually, depending on experience, industry, and location. Senior roles may include bonuses and benefits, and strong leadership and strategic planning skills are essential for this position.

How much does a director of digital strategy make?

A director of digital strategy typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. They often oversee digital marketing initiatives, develop strategic plans, and utilize tools like analytics platforms to measure success.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital Strategy Director, Senior Media Manager, or Content Director often earn $150,000 or more annually, especially with extensive experience, leadership skills, and proficiency in data analytics and digital marketing tools. These positions typically require strategic planning, team management, and a strong understanding of digital platforms and audience engagement.
What are popular job titles related to Digital Strategy Director jobs in Silver Spring, MD? For Digital Strategy Director jobs in Silver Spring, MD, the most frequently searched job titles are:
What job categories do people searching Digital Strategy Director jobs in Silver Spring, MD look for? The top searched job categories for Digital Strategy Director jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Digital Strategy Director jobs? Cities near Silver Spring, MD with the most Digital Strategy Director job openings:
Digital Strategy Director jobs near you
Infographic showing various Digital Strategy Director job openings in Silver Spring, MD as of July 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $147,274 per year, or $70.8 per hour.
Digital Strategy Director

Digital Strategy Director

FTI Consulting, Inc.

Washington, DC • On-site

Full-time

Posted 16 days ago

Job description

Who We Are


FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world's top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.
At FTI Consulting, you'll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you'll be an integral part of a focused team where you can make a real impact. You'll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Are you ready to make your impact?

About the Role

FTI is searching for a data-driven, insights-focused, audience-centric digital communications professional to join the Corporate Positioning & Insights practice of its Strategic Communications segment as a Director. The successful candidate will have a passion for turning data into actionable insights and strategic counsel, leading the development and execution of digital intelligence programs - spanning media and social media analysis, AEO/GEO, stakeholder mapping and influencer identification, ad tracking and analytics, and measurement - that directly drive client outcomes across complex, high-stakes communications mandates.

This is a client-facing role. The individual will serve as a trusted advisor, translating data and digital signals into actionable communications counsel. As digital intelligence and AI search reshapes how audiences find and form views about organizations, the Senior Director will be expected to support and deliver FTI's evolving capabilities in this space - including implementation of measurement and digital intelligence infrastructures, answer engine optimization (AEO), generative engine optimization (GEO), and LLM reputation auditing.

What You'll Do

  • Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies.

  • Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs.

  • Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally.

  • Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result.

  • Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning.

  • Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy.

  • Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.

  • Evaluate audience engagement with client communications through the use of new tools, AI and product.

  • Manage members of Corporate Positioning & Insights teams on projects.

  • Mentor and coach early career professionals.

How You'll Grow

We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth, and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, a comprehensive and ongoing training program, self-guided professional development courses and certifications. You'll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.

As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.

What You'll Need to Succeed

Basic Requirements

  • 5+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field

  • Track record in AEO/AIO and search strategy, including emerging AI-related platforms like Profound

  • Knowledge of and experience with social listening platforms such as Brandwatch and Meltwater

  • Proven ability of converting insights into recommendations and imperatives for multichannel paid media plans across social media, search, programmatic, direct-to-publisher and other channels

  • Experience with web analytics, search performance tools and media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Neilsen, Pathmatics).

  • Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas

  • Ability to travel to clients and FTI office(s) as needed

Preferred Qualifications

  • Consulting experience and digital advocacy experience is a plus

  • Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs

  • Demonstrated experience developing and executing search strategies that drive measurable results, including technical SEO, on-page optimization, and content strategy.

  • Experience managing and executing multichannel organic and paid media plans across search (SEM/PPC), social, programmatic, and other digital channels.

  • Familiarity with CRM and marketing cloud a plus (e.g. Salesforce, Hubspot, Adobe Experience Cloud, etc.)

  • Demonstrated ability to advise on campaigns based on data and insights and convert campaign performance reporting into actionable insights recommendations

  • Experience managing client-facing teams; experience directly managing, mentoring and/or training entry level employees

#LI-CM2 #LI-HYBRID


FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.


Compensation
Minimum Pay: $99,000
Maximum Pay: $172,500
Compensation Disclosure: The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual's location, skills, level of experience, and qualifications.

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