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Digital Signage information

What is digital signage?

Digital signage refers to the use of digital displays—such as LCD, LED, or projection screens—to present multimedia content like advertisements, information, or entertainment in public spaces. These systems are managed via software that allows for remote content updates and scheduling. Digital signage is commonly used in retail stores, airports, corporate offices, and other high-traffic areas to engage audiences and deliver targeted messaging. It provides a dynamic alternative to traditional static signs, enabling real-time updates and interactive capabilities.

What are digital signage jobs?

If you want to work in digital signage, you can pursue several different roles, including signage systems administrator and technical support specialist. As a signage systems administrator, your job duties include implementation and monitoring of digital signage software applications and managing system deployments. You also design system integrations and help train new users to navigate through any changes that affect their job duties. Technical support specialists handle new signage installations and assist clients and your fellow technicians by diagnosing and troubleshooting system issues. You can also find work in this field as a digital signage specialist, where you create high-impact videos and visuals, and manage client content.

What are the key skills and qualifications needed to thrive as a digital signage specialist, and why are they important?

To thrive as a Digital Signage Specialist, you need expertise in content creation, display technology, and project management, often supported by experience in IT or multimedia fields. Familiarity with digital signage software (like Scala or BrightSign), content management systems, and basic networking is typically required. Strong communication, creativity, and problem-solving abilities help you collaborate with clients and troubleshoot issues efficiently. These skills ensure the effective deployment and management of digital signage solutions that engage audiences and meet business objectives.

What are the typical challenges faced when managing digital signage networks, and how can they be addressed?

Professionals managing digital signage networks often encounter challenges such as ensuring content remains current and engaging, troubleshooting hardware or connectivity issues, and coordinating updates across multiple locations. To address these, it's important to establish clear communication with stakeholders, use reliable content management systems, and proactively schedule maintenance. Regular collaboration with IT, marketing, and facilities teams also helps ensure seamless operation and maximizes the impact of digital displays.

What is the difference between Digital Signage vs Digital Signage Technician?

AspectDigital SignageDigital Signage Technician
CredentialsVaries; often includes certifications in digital media or AV technologyTypically requires technical certifications or experience in AV or IT
Work EnvironmentDesign, planning, and management of digital displays across various locationsInstallation, troubleshooting, and maintenance of digital signage hardware and software
Employer & IndustryAdvertising, retail, corporate communications, hospitalityAV integrators, digital signage providers, tech companies
Search & Comparison IntentUnderstanding digital signage roles and managementTechnical skills and job responsibilities of signage installation and support

Digital Signage involves the strategic planning and management of digital display content, while a Digital Signage Technician focuses on the technical installation, troubleshooting, and maintenance of digital signage hardware and software. Both roles are essential in the digital signage industry but differ in responsibilities and skill sets.

More about Digital Signage jobs

What are the most commonly searched types of Digital Signage jobs in Texas?

The most popular types of Digital Signage jobs in Texas are:

What are popular job titles related to Digital Signage jobs in Texas?

For Digital Signage jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Digital Signage jobs in Texas look for?

The top searched job categories for Digital Signage jobs in Texas are:

What cities in Texas are hiring for Digital Signage jobs?

Cities in Texas with the most Digital Signage job openings:

Digital Signage jobs near you
Infographic showing various Digital Signage job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Manager of Emerging Technologies & Digital Signage - FASTSIGNS

Propelled Brands

Carrollton, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Job description

About Propelled Brands Franchising, LLC
Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.
What we offer
At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.
  • Employer sponsored medical and dental plans
  • Voluntary benefits such as vision, critical illness, accident, and pet insurance
  • 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
  • Retirement Savings employer match up to 3% and 100% vested
  • Generous paid time off policies
  • Paid Parental Leave for mothers and fathers

About the opportunity
The Manager of Emerging Technologies & Digital Signage leads the exploration, evaluation, and implementation of innovative technologies and specialty applications, with a particular focus on digital signage systems and solutions. The role sources vendors, conducts research and development, manages equipment evaluations, provides technical support, facilitates training, and advises on best practices to support the evolving technology needs of the FASTSIGNS network.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Emerging Technology & R&D
  • Research, identify, and evaluate emerging technologies, including new equipment, software, revenue generating programs, AI applications and automation for their potential to enhance design, output, production, and product offerings across the FASTSIGNS network.
  • Design and execute pilot programs to validate new technologies before network-wide recommendation.
  • Monitor signage, graphics, and adjacent industries for emerging trends and disruptive technologies. Attend major trade shows and stay current with industry publications.
  • Maintain a forward-looking technology roadmap and deliver go/no-go recommendations to leadership.

Equipment & Software Evaluation
  • Responsible for the evaluation of all production equipment for the network, including printers, plotters, laminators, and large-format digital cutters, as well as supporting software and services.
  • Conduct hands-on testing using consistent evaluation criteria and protocols. Produce reports, comparison matrices, and purchasing recommendations to guide franchisee capital investment.
  • Maintain an evaluation lab environment and manage demo, loaner, and test equipment.

Digital Signage
  • Serve as the network's subject matter expert on digital signage, evaluating and recommending displays, media players, supporting hardware, and content management system (CMS) platforms based on functionality, scalability, integration, and total cost of ownership.
  • Maintain best practice standards and reference materials that support franchisees in selling, installing, and supporting digital signage solutions.

Specialty Applications, New Offerings & Vendor Engagement
  • Oversee the development and support of specialty applications and new product offerings that expand network capabilities and profitability.
  • Identify and collaborate with vendors and manufacturers on new equipment, applications, custom media, and software. Assist in negotiating favorable pricing, discounts, and licensing terms for the network.

Knowledge Transfer & Network Support
  • Translate research and evaluation findings into training and enablement assets including live and recorded webinars, e-learning for University of FASTSIGNS, and supporting documentation. Facilitate training classes and host peer group calls as assigned.
  • Contribute to FASTSIGNS publications, participate in the Annual Convention and Outside Sales Summit, and undertake other projects and duties as assigned.
  • Provide network support via calls and email.

Supervisory Responsibility
This position has no supervisory responsibility.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers,smartphones, video conferencing, webinars, phones, photocopiers, printers, filing cabinets, shredding and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to walk, talk, see and hear. Must be able to lift up to must be able to lift up to 25 pounds.
Position Type/Expected Hours of Work
This is a full-time, Exempt position of at least 40 hours a week, Monday through Friday, between the hours of 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required as job duties demand.
Travel
Travel is primarily local during business days for in-office meetings as required, although occasional out-of-the-area and overnight travel may be expected based on job responsibilities. Travel is primarily domestic during business days, and overnight travel may be expected based on individuals job responsibilities. This position requires up to 30% travel.
Required Education and Experience
Education
  • High school diploma or GED required.

Required Experience
  • 5+ years in the signage and graphics industry, with hands-on experience in production equipment and workflows (wide-format print, cutting, laminating, finishing).
  • Demonstrated experience evaluating, testing, and recommending equipment or software, including the ability to build objective comparisons and business cases.
  • Working knowledge of digital signage systems and content management platforms.
  • Practical experience applying AI tools to business workflows.

Required Skills
  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Express, Premiere Pro), Google Workspace and Microsoft Office.
  • Proficient in facilitating training in classes, webinars, and recorded content.
  • Comfortable with exploratory work and objective in reporting results, including negative findings.
  • Ability to manage multiple concurrent projects and meet deadlines without close supervision.
  • Excellent written and verbal communication skills,

Preferred
  • FASTSIGNS Franchise or other multi-unit network experience.
  • Experience with Corebridge Point of Sale software.
  • Experience with production automation or workflow integration.

Additional Eligibility Qualifications
  • A valid driver's license is required for travel.

Required Core Competencies
  • Classroom Facilitation
  • Creative Writing
  • Project Management
  • Problem Solving
  • Ethical Conduct
  • Technical Capacity
  • Technical Training

We believe that everyone is capable of great things. Because of this, we encourage you to apply even if you do not have 100% of the qualifications listed above.
EEO Statement
Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual's unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees' teams, and our stakeholders.

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