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Digital Media Innovation Jobs in Texas (NOW HIRING)

Tribune Media

Digital Media Director

Lubbock, TX · On-site

This role plays a critical part in shaping editorial strategy, driving multiplatform innovation ... The Digital Media Director oversees Digital Producers and digital content staff while leading the ...

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

This role plays a critical part in shaping editorial strategy, driving multiplatform innovation ... The Digital Media Director oversees Digital Producers and digital content staff while leading the ...

WOWK-TV

Digital Media Director

Lubbock, TX · On-site

This role plays a critical part in shaping editorial strategy, driving multiplatform innovation ... The Digital Media Director oversees Digital Producers and digital content staff while leading the ...

PMG

Brand Media Director

Dallas, TX

Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and ... digital media strategy, campaign management, media partnerships, or a related field, with a ...

PMG

Brand Media Partnerships Manager

Dallas, TX

Contribute to high-impact cross-agency projects that push boundaries, drive innovation, and deliver measurable success for our clients. What You'll Bring * 5+ years in digital media strategy ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients' digital performance. Collaboration and innovation are ...

PMG

Brand Media Lead

Dallas, TX

Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and ... digital media strategy, campaign management, media partnerships, or a related field, with a ...

PMG

Brand Media Director

Dallas, TX

Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and ... digital media strategy, campaign management, media partnerships, or a related field, with a ...

PMG

Brand Media Senior Associate

Dallas, TX · On-site

Get hands-on with high-impact projects, helping to drive innovation and success for client ... What You'll Bring * 3+ years in digital media strategy, campaign management, media partnerships, or ...

PMG

Brand Media Director

Dallas, TX · On-site

Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and ... digital media strategy, campaign management, media partnerships, or a related field, with a ...

January Digital

Manager, Paid Media

Dallas, TX

$88K - $114K/yr

Our Team is AI-enabled At January Digital, we combine deep expertise, creativity, and AI innovation ... Proven ability to produce informed media plans and go-to-market strategies for complex clients.

PMG

Brand Media Partnerships Manager

Dallas, TX · On-site

$121K - $126K/yr

Contribute to high-impact cross-agency projects that push boundaries, drive innovation, and deliver measurable success for our clients. What You'll Bring * 5+ years in digital media strategy ...

PMG

Brand Media Lead

Dallas, TX · On-site

Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and ... digital media strategy, campaign management, media partnerships, or a related field, with a ...

PMG

Brand Media Lead

Dallas, TX

Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and ... digital media strategy, campaign management, media partnerships, or a related field, with a ...

January Digital

Manager, Paid Media

Dallas, TX

$88K - $114K/yr

Our Team is AI-enabled At January Digital, we combine deep expertise, creativity, and AI innovation ... Proven ability to produce informed media plans and go-to-market strategies for complex clients.

January Digital

Manager, Paid Media

Dallas, TX · On-site

$88K - $114K/yr

Our Team is AI-enabled At January Digital, we combine deep expertise, creativity, and AI innovation ... Proven ability to produce informed media plans and go-to-market strategies for complex clients.

January Digital

Manager, Paid Media

Dallas, TX

$88K - $114K/yr

Our Team is AI-enabled At January Digital, we combine deep expertise, creativity, and AI innovation ... Proven ability to produce informed media plans and go-to-market strategies for complex clients.

PMG

Brand Media Partnerships Manager

Dallas, TX

Contribute to high-impact cross-agency projects that push boundaries, drive innovation, and deliver measurable success for our clients. What You'll Bring * 5+ years in digital media strategy ...

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All JobsDigital Media Innovation JobsDigital Media Innovation Jobs in Texas

Digital Media Innovation information

See Texas salary details

$18.9K

$63.2K

$135K

How much do digital media innovation jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital media innovation in Texas is $63,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,255.00 and $78,709.00 per year, depending on experience, location, and employer.

How does a Digital Media Innovation professional typically collaborate with other departments within an organization?

Digital Media Innovation professionals frequently work cross-functionally, collaborating with marketing, IT, design, and content teams to develop and implement new digital strategies or technologies. They often act as a bridge between creative and technical stakeholders, ensuring that innovative ideas align with business goals and are feasible to execute. Regular brainstorming sessions, project meetings, and agile workflows are common, allowing for rapid prototyping and feedback. This collaborative environment fosters creativity and supports the successful launch of cutting-edge digital initiatives.

What are the key skills and qualifications needed to thrive in Digital Media Innovation, and why are they important?

To thrive in Digital Media Innovation, you need a strong grasp of digital marketing strategies, content creation, analytics, and often a background in communications, marketing, or a related field. Familiarity with tools such as Adobe Creative Suite, social media management platforms, and data analytics software is typically required. Creativity, adaptability, and strong collaboration skills set top performers apart in this fast-evolving field. These skills enable professionals to craft engaging digital experiences, adapt to rapid technological changes, and drive impactful innovation in media landscapes.

What is the difference between Digital Media Innovation vs Digital Media Specialist?

AspectDigital Media InnovationDigital Media Specialist
Primary FocusDeveloping new digital media strategies and innovative contentExecuting digital media campaigns and managing content
Skills RequiredCreativity, strategic thinking, knowledge of emerging technologiesContent creation, platform management, analytics
Work EnvironmentCreative teams, marketing departments, tech labsMarketing teams, advertising agencies, media platforms
Common CertificationsDigital marketing, media strategy, tech certificationsGoogle Ads, social media certifications, analytics tools

Digital Media Innovation focuses on creating new strategies and leveraging emerging technologies to shape digital content, while Digital Media Specialists implement and manage digital campaigns across platforms. Both roles require digital marketing knowledge, but Innovation emphasizes strategic development and experimentation, whereas Specialist roles focus on execution and optimization.

What careers are in digital media innovation?

Careers in digital media innovation include roles such as digital media strategist, content creator, social media manager, multimedia producer, and digital marketing specialist. These positions often require skills in content development, data analysis, and familiarity with digital tools like Adobe Creative Suite and analytics platforms.

What are popular job titles related to Digital Media Innovation jobs in Texas?

For Digital Media Innovation jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Digital Media Innovation jobs in Texas look for?

The top searched job categories for Digital Media Innovation jobs in Texas are:

What cities in Texas are hiring for Digital Media Innovation jobs?

Cities in Texas with the most Digital Media Innovation job openings:

Digital Media Innovation jobs near you
Infographic showing various Digital Media Innovation job openings in Texas as of August 2026, with employment types broken down into 7% Internship, 80% Full Time, and 13% Part Time. Highlights an 86% In-person, 7% Hybrid, and 7% Remote job distribution, with an average salary of $63,195 per year, or $30.4 per hour.

Digital Media Director

Nexstar Media Group Inc.

Lubbock, TX • On-site

$120 - $180/hr

Other

Medical, Dental, Vision, Life, PTO

Posted 12 days ago

Nexstar Media Group rating

7.2

Company rating: 7.2 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

45th of 78 rated media

Job description

## Digital Media DirectorApplylocations: TX, Lubbocktime type: Full timeposted on: Posted Todayjob requisition id: REQ-42622KLBK-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is responsible for leading KLBK's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms.The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.**Duties/Responsibilities*** Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.* Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.* Direct digital coverage during breaking news, severe weather, and major events.* Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.* Lead KLBK+ and streaming initiatives, identifying opportunities for live and original content.* Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.* Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.* Provide regular feedback, performance evaluations, and development opportunities for staff.* Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.**Requirements/Skills*** Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.* Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.* Demonstrated success driving audience growth and managing high-performing teams.* Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.* Excellent editorial judgment, communication, organizational, and leadership skills.* Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.* Experience working across broadcast, digital, social, and streaming platforms preferred.**Benefits:** Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, Paid Parental leave, life insurance and more. #J-18808-Ljbffr

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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