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Digital Program Director Jobs in Silver Spring, MD

Moore

Associate Director, Digital Strategy

Lanham, MD · Remote

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital ... Lead strategy development, including content and cadence, for email fundraising programs. * Perform ...

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All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Silver Spring, MD

Digital Program Director information

See Silver Spring, MD salary details

$69.8K

$98.4K

$133.4K

How much do digital program director jobs pay per year?

As of Jul 13, 2026, the average yearly pay for digital program director in Silver Spring, MD is $98,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,500.00 and $120,400.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Silver Spring, MD? The most popular types of Digital Program jobs in Silver Spring, MD are:
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What job categories do people searching Digital Program Director jobs in Silver Spring, MD look for? The top searched job categories for Digital Program Director jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Digital Program Director jobs? Cities near Silver Spring, MD with the most Digital Program Director job openings:
Digital Program Director jobs near you

Senior Director, Digital

PLUS Communications

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 27 days ago

Job description

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Senior Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

Your day in this position may include:

  • Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
  • Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
  • Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
  • Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
  • Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

This job may be for you, if you:

  • Have previous experience working in a fast-paced environment.
  • Are comfortable engaging with clients and outside groups on day-to-day deliverables.
  • Have previous experience leading a high-performing team and driving results.
  • Have a knack with words and enjoy writing on a variety of topics with quick turnaround.
  • Are natural problem solver who always looks for a way to improve end results for clients and the team.
  • Have strong organizational skills and ability to manage several projects simultaneously to ensure nothing falls through the cracks.
  • Are willing to do whatever it takes to get the job done, no matter the time commitment.

Requirements

  • 8+ years of relevant experience in digital marketing, public affairs, public relations and / or political campaign work. Some past public affairs or public relations agency experience is required.
  • Advanced writing skills with the ability to write for senior-level stakeholders and proficiency in editing with a strong understanding of AP Style.
  • Experience using digital/social media tools for issue advocacy and public affairs campaigns.
  • Proven track record of developing and executing successful digital strategies and managing client relationships.
  • Demonstrated experience deploying AI tools to improve processes while adhering to company expectations for utilization.
  • Familiarity with the Adobe creative suite is a plus.

Benefits

The budgeted salary is $120,000 and there is an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation and paid sick leave. In addition, we have a work from home hybrid environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.