Digital Program Director Jobs in Durham, NC (NOW HIRING)

We're looking for a seasoned Senior Manager, Digital Marketing to own strategy and creative direction across our digital acquisition channels, reporting to the Chief Marketing Officer. This is a hands-on leadership role for someone who thinks in both media strategy and creative craft, and who knows how to turn a paid impression into a seamless path toward conversion.

The impact you'll make

Right now, someone is scrolling past an ad, deciding in a few seconds whether this offer is worth a second look — and if they click, whether what comes next feels like one continuous experience or three disconnected ones. This role owns that whole arc: the paid media strategy that earns the click, the creative that makes the case, and the connective tissue — landing pages, bio links, owned-channel handoffs — that keeps the experience frictionless all the way to conversion.

You'll build the "surround sound" that amplifies brand and prospect awareness in market: partnering closely with content and product teams so paid, owned, and social work as one system rather than in silos. You'll direct testing and creative placement within social channels, manage digital creative spend, and work hand-in-hand with channel monitoring and content creators to make sure owned-property experiences (including tools like Linktree) fully complement and extend paid strategy rather than sitting apart from it.

In your first year, you'll set the standard: a benchmark and control creative library across paid digital that the whole team tests against, with a clear lift threshold before anything new rolls out broadly. You'll build real testing velocity, with insights moving fluidly between paid, social, and owned channels — and when NAB volume and quality tick up, your learning agenda and creative direction will be part of the reason why.

What you'll own

• Lead paid digital and social performance marketing strategy and creative direction across TikTok, Meta, Snapchat, YouTube, and emerging channels
• Design and run always-on testing programs within social channels — creative concepts, placements, and formats — translating results into a functional testing agenda the broader team executes against
• Partner closely with content and product teams to build a unified brand, awareness, and conversion ecosystem — ensuring owned-property experiences (bio-link tools like Linktree, landing pages, on-site journeys) reinforce and extend paid strategy rather than operating separately
• Manage digital creative marketing spend and agency partnerships to deliver best-in-class creative and media experiences
• Work hand-in-hand with channel monitoring and content creators to keep owned and paid experiences consistent in voice, message, and momentum
• Improve content discoverability in partnership with organic search and content teams, closing the loop between earned attention and paid amplification
• Streamline the end-to-end digital conversion path, reducing friction and drop-off across the paid-to-owned handoff

You'll thrive in this role if:

• You are a catalyst that brings people, strategy and process together to drive brand and business outcomes
• You think as fluently in creative direction as you do in content and media strategy — you can direct a concept and defend a test design in the same meeting
• You're comfortable in the room with credit, risk, finance, product, legal, and compliance, and you know how to get powerful insights out of each of them
• You spot when organic, social or content engagement can be converted into real acquisition funnel performance, and you know how to make that happen
• You've run A/B and multivariate tests long enough to spot when a dashboard's confidence is outrunning what the sample size actually supports
• You write creative briefs that partners want to work from: specific, grounded in real customer data, built to produce something that performs
• You've managed owned-property tools (link-in-bio platforms, landing experiences) as a strategic extension of paid, not an afterthought

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 7+ years in performance marketing, direct response, or growth marketing, with hands-on ownership across paid digital (Meta, TikTok, Snapchat, connected TV, display) and social channel strategy
• A demonstrated track record of beating creative and control benchmarks, translating that into functional testing plans the broader team executes against
• Deep, applied fluency in A/B and multivariate testing (DOEs): sample sizing, statistical significance, test hygiene
• Experience directing creative concepts and managing digital creative production alongside media strategy
• A track record partnering across credit/risk, finance, product, legal, and compliance, with the judgment to know when a channel insight should change strategy elsewhere
• Experience with tiered capital allocation and channel/media budget management across paid digital
• Experience partnering with business analysts on marketing KPI frameworks (GRR, CTR, NAB attribution) and with product managers on conversion UX optimization, including drop-off/abandonment analysis and on-site nudge design
• Proficiency with testing and analytics tools such as SQL, Tableau or Looker Studio, and Google or Adobe Analytics

Preferred Qualifications

• MBA
• Familiarity applying AI tools to speed up creative variant generation without sacrificing brand or compliance standards
• Hands-on experience with owned-property conversion tools (Linktree or similar link-in-bio/landing platforms) as part of a paid-to-owned strategy

Compensation

Annual full-time starting base salary range: $152,000–$191,000

This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs.

Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role. Mission Lane also offers a comprehensive benefits plan, which includes paid time off, 401(k) match, a monthly wellness stipend, health/dental/vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-first work environment.