Collaborate with the Director of Marketing to develop digital lead generation programs that support Highway Products' business objectives. * Ensure that marketing campaigns are successfully executed ...
Collaborate with the Director of Marketing to develop digital lead generation programs that support Highway Products' business objectives. * Ensure that marketing campaigns are successfully executed ...
Collaborate with the Director of Marketing to develop digital lead generation programs that support Highway Products' business objectives. * Ensure that marketing campaigns are successfully executed ...
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Collaborate with the Director of Marketing to develop digital lead generation programs that support Highway Products' business objectives. * Ensure that marketing campaigns are successfully executed ...
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Digital Program Director information
How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?
What does a digital director do?
What is the highest paying digital job?
What is a Digital Program Director?
What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?
What is the difference between Digital Program Director vs Digital Marketing Manager?
| Aspect | Digital Program Director | Digital Marketing Manager |
|---|---|---|
| Required Credentials | Bachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategy | Bachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot |
| Work Environment | Oversees multiple digital projects and teams, strategic planning, high-level decision making | Executes marketing campaigns, manages digital channels, focuses on marketing tactics |
| Employer & Industry Usage | Used in large corporations, agencies, and organizations with complex digital initiatives | Common in marketing departments across various industries |
The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.
What jobs make $10,000 a month without a degree?
What kind of jobs in media bring in $150,000 a year?
Full-time
Retirement, PTO
Posted 10 hours ago
Job description
Full-time
Description
Highway Products seeks a Digital Marketing Specialist who is currently local to the area to join our rapidly growing business in southern Oregon.
JOB SUMMARY
The Digital Marketing Specialist will help plan and execute multifaceted digital marketing campaigns to build brand awareness, generate qualified leads, and drive sales. The candidate will manage customer retention and acquisition campaigns across our email, PPC, and social channels. The candidate will also play a key role in growing sales through our network of online dealers. Reporting to the Director of Marketing, the candidate will work closely with our Sales and Creative teams and our digital agency.
DUTIES & RESPONSIBILITIES
- Collaborate with the Director of Marketing to develop digital lead generation programs that support Highway Products' business objectives.
- Ensure that marketing campaigns are successfully executed across digital channels.
- Manage email and social calendars.
- Utilize MailChimp and Social Pilot to develop email and social campaigns.
- Utilize Google Analytics, Google Ads, and Meta platforms to monitor campaign performance and site metrics.
- Distribute social campaigns across relevant channels (Facebook, Instagram, YouTube, etc.).
- Partner with Creative Services to optimize UX / UI, landing page design, and site performance. Leverage videos and content where appropriate to create a rich customer experience.
- Communicate digital plans and results to the Highway Products leadership team.
- Keep up to date on industry trends and emerging technologies.
- Identify opportunities for innovation.
Requirements
QUALIFICATIONS
- Bachelor's degree in marketing, business, or a related field.
- Two years of Digital Marketing (email, PPC, social) experience preferred.
- Google Analytics and Ad Words Certifications preferred.
- Strong understanding of digital marketing best practices, tactics, and KPIs.
- Excellent analytical, communication, and interpersonal skills.
- Strong project management skills.
- Self-starter and team player.
REQUIREMENTS
WHY WORK AT HIGHWAY PRODUCTS? We offer more than most employers here in the valley:
• Competitive wages that recognize and reward your exceptional talent.
• Comprehensive insurance coverage, providing peace of mind for you and your loved ones.
• Enriching 401(k)-match program, empowering you to plan for a secure future.
• Generous paid time off and holidays, allowing you to rejuvenate and pursue your passions.
• Exciting opportunities for skills growth and development, fostering your creativity and nurturing your potential.
Highway Products is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. Highway Products complies with the Americans with Disabilities Act.
About Highway Products
Sourced by ZipRecruiter
Industry
Motor vehicle manufacturing
Company size
11 - 50 Employees
Headquarters location
White City, OR, US
Year founded
1980