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Digital Program Director Jobs in New York (NOW HIRING)

What You'll Do: As Director, Digital you will support its rapidly growing Lifestyle practice ... Has experience overseeing influencer marketing programs/campaigns (contracting content creators for ...

What You'll Do: As Director, Digital you will support its rapidly growing Lifestyle practice ... Has experience overseeing influencer marketing programs/campaigns (contracting content creators for ...

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Digital Program Director information

See New York salary details

$73.8K

$104.1K

$141.1K

How much do digital program director jobs pay per year?

As of Aug 10, 2026, the average yearly pay for digital program director in New York is $104,110.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,000.00 and $127,500.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in New York? The most popular types of Digital Program jobs in New York are:
What are popular job titles related to Digital Program Director jobs in New York? For Digital Program Director jobs in New York, the most frequently searched job titles are:
What job categories do people searching Digital Program Director jobs in New York look for? The top searched job categories for Digital Program Director jobs in New York are:
What cities in New York are hiring for Digital Program Director jobs? Cities in New York with the most Digital Program Director job openings:
Infographic showing various Digital Program Director job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, 2% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $104,110 per year, or $50.1 per hour.

Program Director, Product (US)

Code and Theory

New York, NY • On-site

$175K - $210K/yr

Full-time

Re-posted 16 days ago


Job description

As a Program Director, you will be client-aligned and responsible for overseeing a portfolio of projects at Code and Theory. You will coach and mentor a team of project/program managers, ensuring delivery excellence, client satisfaction, and opportunity for business growth. Your leadership will drive the vision and strategic goals of the Delivery department.

A great Program Director is both strategic and hands-on: you establish best practices, optimize workflows, build scalable processes, and have a pulse on individual project health. You are a strong leader who will mentor and empower producers at every level, foster cross-discipline collaboration and respect, and maintain strong relationships with clients, team members, and vendors. Ultimately, you balance strategic and creative ambition with fiscal responsibility, ensuring Code and Theory delivers innovative, high-quality work efficiently and profitably.

WHAT YOU'LL DO

  • Oversee all production activities across a large client and/or several clients, building agility, rigor, and precision into execution. Delivery expertise across a variety of product focused engagements: website, native applications, PWAs, systems integration, etc.
  • Establish and maintain executive-level client relationships, ensuring alignment with strategic objectives and effectively navigate complex conversations related to scope, alignment, and team performance
  • Lead and own the outcomes of organized and managed projects and client work, ensure the team is on track throughout engagements
  • Own scoping, team oversight, financial performance, and business development efforts, ensuring alignment between client success and agency outcomes

WHAT YOU'LL NEED

  • 10+ years of program management experience
  • Passion for empowering your team to deliver innovative solutions
  • Curiosity about how technology and creativity can drive business transformation
  • Ownership of production strategy and operational excellence
  • Humility in leadership and promoting a culture of continuous learning and accountability
  • An understanding of different project management methodologies with the ability to apply, or adapt, your approach to meet client needs and deliver successful outcomes
  • Strong technical acumen to drive work forward in partnership with cross-discipline leads, and have the ability to translate technical complexity into a clear and actionable delivery plans
  • Exceptional interpersonal skills, including clear communication, emotional intelligence, and the ability to influence and align diverse stakeholders, both internal teams and clients

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We're always on the lookout for smart, driven, and forward-thinking people to join our team.

The target range of base compensation for this role is $175,000 - $210,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.